Amazing_Account_Opening_SthAfrica_August_2017
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Suncorp Group is looking to create the ultimate account opening experience by simplifying the process and making it fully digital. The goal is to allow customers to open an account in under 3 minutes using only their mobile device, without any paper forms or physical cards. This will improve the customer experience and make account opening more convenient. Suncorp wants to engage potential customers and guide them easily through the options to help them choose products that meet their needs. The simplified, mobile-first application process will focus on removing unnecessary fields and questions to create a stress-free onboarding experience.
Amazing_Account_Opening_SthAfrica_August_2017
- 1. C R E A T I N G T H E U L T I M A T E A C C O U N T O P E N I N G E X P E R I E N C E
- 3. Use your Photo ID Real time account opening Choose PIN Digital Card Issue Mobile Banking Details No Paper or Plastic >3:00
- 5. Suncorp Group Limited is a trusted provider of financial services and solutions, helping customers to make good choices and take positive action to improve their financial wellbeing. Top 20 ASX-listed company with $97 billion in assets. We employ approximately 13,400 people and serve close to nine million customers across Australia and New Zealand. Our Marketplace of products, services and experiences is designed to make it easier for our customers to meet their financial needs. It brings together our strong portfolio of banking & wealth and insurance solutions from across our many brands as well as those from our partners.
- 8. Verdict Financial Retail Deposits Data, 2017
- 11. The 90 Day Plan Needing to Utilise Self-Service
- 12. Optimising Customer Onboarding Simplifying the Product & the Experience
- 17. How can we assist users in tracking applications and being an active user through Digital Banking? How do we assist users who seek to apply now or in the future? How do we make potential customers aware of our products? How do we engage and motivate them to interact with us? How do we guide users in understanding the options suited to them and give them confidence so they can make decisions?
- 19. No Fees Provide Access Product Transparency
- 20. Visual / UI Design Address Confusion Product Longevity
- 21. Can we complete the experience in 3 minutes? Relate to Empathy & Need Enable Personalisation & Segmentation
- 25. Retail Banking Country Snapshot: Australia , Global Data, 2016
- 36. 3 2 5 1 4
- 38. 56 year old Apia Customer who doesnt bank with Suncorp He has $170,000 in a CBA Pensioner Security Account
- 43. 6 WEEK BUILDSIMPLIFIED ID DATA ENABLED REMOVED 20% FIELDS MOBILE FIRST
- 46. +xx xxx xxx xxxx www.blog.com/page @twitterhandle LinkedIn ID name@gmail.comsimon.clarke@suncorp.com.au +617 3167 9705 (I have a 6 month old, no blog for me) https://www.linkedin.com/in/simonjamesclarke/ (As above)