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Amazon GO.pptx

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Manahari Darshika Pemarathna

This document summarizes Amazon's development of their cashier-less Amazon Go stores. It discusses how Amazon Go uses computer vision, sensor fusion, and deep learning technologies to allow customers to shop and exit the store without waiting in line. This represented a major change in Amazon's business model and consumer shopping behavior. The document also outlines Amazon's leadership principles and how their leaders effectively communicated the vision and empowered teams to generate short-term wins from this new store concept.

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Amazon GO RM Manahari Pemarathna Master in Information System Management, University of Colombo
OUTLINE Background of the organization Nature of the change Impact of the change Role of leader in change Effective practiced use by leader Conclusion References
BACKGROUND OF ORGANIZATION Nature of business : Biggest internet-based company Start year : 1994 CEO : Jeff Bezos Head office : Bellevue, Washington Products/services : Amazon.com, Amazon web services, prime videos, Amazon music, Fire tablets, Fire TV, Echo and Alexa, and Kindle E-reader and book
NATURE OF CHANGE Watch what will happen? No line , No checkout, No seriously
Technology changes Amazon Go App (Key, Discovery, Receipts, About)
Technology changes Computer Vision
Technology changes Sensor Fusion (Weight sensing, LIDAR sensing)
Technology changes Deep Learning Technology and AI Keep track about customer Identify shopping behavior Suggest discount for customers
Consumer shopping behavior change
IMPACT OF CHANGE 1. Mission statement change In 1995, to be Earths most customer centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible price. In 2018, Serve consumers through online and physical stores and focus on selection, price and convenience
2. Business Model changed
Amazon GO.pptx
3. Change in Technology Past Now Dot.com technology Computer vision Cloud Computing Sensor fusion Amazon Dash board Deep learning Linux technology Artificial Intelligence Data Warehouse Amazon Go app
4. Change in Marketing Activities Past Now Third party customer referral Geo fencing technology Social media advertising Location based marketing Online advertising SMS alert Television advertising Collect customer preferences through deep learning Sponsored search
5. Change the purchasing behavior of Land property Amazon Go has 26 stores across cities such as San Francisco, Chicago and New York. The first store was only 1800 square feet (170 m2 ). The third Amazon Go store is the largest at 2100 square feet. 6. Consumer purchasing behavior
ROLE OF LEADER IN CHANGE Communicate clearly economic value and provide different pricing models Account for unique technological needs Identify and deal with barriers in organization processes, structures, cultures, and politics Roles of champion and change agent must be filled Work with executives and other power holders to increase their understanding of process/technology innovation
Amazon Leadership Principles Customer obsession Ownership Invent and Simplify Are Right, a lot Learn and Be Curious Hire and Develop the best Insist on Highest standard Think Big
Amazon Leadership Principles Bias of Action Frugality Earn Trust Dive Deep Have backbone; disagree and commit Deliver Result
EFFECTIVE PRACTICES USED / TO BE USED FOR THE CHANGE Acting with Urgency (Invent and simplify , Deliver result) Developing the guiding coalition ( Amazon Go team) Developing a change vision (mission is changed) Communicating the vision Buy-in (Annual Report 2019) Empowering broad based action Tracking more than 20 people at a times or items moved from their specific shelf space The store needed a robust hardware and software infrastructure to support everything Apply the computer vision and machine learning technology to solve the problems of who took what. Training consumers to rethink how they shop in general
EFFECTIVE PRACTICES USED / TO BE USED FOR THE CHANGE Generating Short-term Wins Sales revenue : $ 28 million in 2018 $ 639 million revenues at the end of the 2020 It is reported stores generate less than $1300 sales per square foot Dont let up (gen Z market place , customer needs) Make change stick
Conclusion
References Amazon. (2017). Amazon Go. https://www.amazon.com/b?node=16008589011 Amazon. (2019). Amazon Annual Report 2018. Amazon. (2020). Amzon. https://www.aboutamazon.com/ Cuofano, G. (2019). Amazon Mission Statement and Vision Statement In A Nutshell. FourWeekMBA. https://fourweekmba.com/amazon-vision-statement-mission-statement/ Howell, J. P., Wanasika, I., Howell, J. P., & Wanasika, I. (2019). Jeff Bezos. In Snapshots of Great Leadership. https://doi.org/10.4324/9781315110066-3 Polacco, A. (2018). The Amazon Go Concept : Implications , Applications , and Sustainability. Journal of Business and Management, 24(1), 7992. https://doi.org/10.6347/JBM.201803 Sharma, A. (2018). How Amazon Go Works: The Technology Behind Automated Grocery Store Explained. Geeks Mate. https://www.geeksmate.io/technology-and-working-of-amazon-go- 66880
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Amazon GO.pptx

  • 1. Amazon GO RM Manahari Pemarathna Master in Information System Management, University of Colombo
  • 2. OUTLINE Background of the organization Nature of the change Impact of the change Role of leader in change Effective practiced use by leader Conclusion References
  • 3. BACKGROUND OF ORGANIZATION Nature of business : Biggest internet-based company Start year : 1994 CEO : Jeff Bezos Head office : Bellevue, Washington Products/services : Amazon.com, Amazon web services, prime videos, Amazon music, Fire tablets, Fire TV, Echo and Alexa, and Kindle E-reader and book
  • 4. NATURE OF CHANGE Watch what will happen? No line , No checkout, No seriously
  • 5. Technology changes Amazon Go App (Key, Discovery, Receipts, About)
  • 7. Technology changes Sensor Fusion (Weight sensing, LIDAR sensing)
  • 8. Technology changes Deep Learning Technology and AI Keep track about customer Identify shopping behavior Suggest discount for customers
  • 9. Consumer shopping behavior change
  • 10. IMPACT OF CHANGE 1. Mission statement change In 1995, to be Earths most customer centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible price. In 2018, Serve consumers through online and physical stores and focus on selection, price and convenience
  • 11. 2. Business Model changed
  • 13. 3. Change in Technology Past Now Dot.com technology Computer vision Cloud Computing Sensor fusion Amazon Dash board Deep learning Linux technology Artificial Intelligence Data Warehouse Amazon Go app
  • 14. 4. Change in Marketing Activities Past Now Third party customer referral Geo fencing technology Social media advertising Location based marketing Online advertising SMS alert Television advertising Collect customer preferences through deep learning Sponsored search
  • 15. 5. Change the purchasing behavior of Land property Amazon Go has 26 stores across cities such as San Francisco, Chicago and New York. The first store was only 1800 square feet (170 m2 ). The third Amazon Go store is the largest at 2100 square feet. 6. Consumer purchasing behavior
  • 16. ROLE OF LEADER IN CHANGE Communicate clearly economic value and provide different pricing models Account for unique technological needs Identify and deal with barriers in organization processes, structures, cultures, and politics Roles of champion and change agent must be filled Work with executives and other power holders to increase their understanding of process/technology innovation
  • 17. Amazon Leadership Principles Customer obsession Ownership Invent and Simplify Are Right, a lot Learn and Be Curious Hire and Develop the best Insist on Highest standard Think Big
  • 18. Amazon Leadership Principles Bias of Action Frugality Earn Trust Dive Deep Have backbone; disagree and commit Deliver Result
  • 19. EFFECTIVE PRACTICES USED / TO BE USED FOR THE CHANGE Acting with Urgency (Invent and simplify , Deliver result) Developing the guiding coalition ( Amazon Go team) Developing a change vision (mission is changed) Communicating the vision Buy-in (Annual Report 2019) Empowering broad based action Tracking more than 20 people at a times or items moved from their specific shelf space The store needed a robust hardware and software infrastructure to support everything Apply the computer vision and machine learning technology to solve the problems of who took what. Training consumers to rethink how they shop in general
  • 20. EFFECTIVE PRACTICES USED / TO BE USED FOR THE CHANGE Generating Short-term Wins Sales revenue : $ 28 million in 2018 $ 639 million revenues at the end of the 2020 It is reported stores generate less than $1300 sales per square foot Dont let up (gen Z market place , customer needs) Make change stick
  • 22. References Amazon. (2017). Amazon Go. https://www.amazon.com/b?node=16008589011 Amazon. (2019). Amazon Annual Report 2018. Amazon. (2020). Amzon. https://www.aboutamazon.com/ Cuofano, G. (2019). Amazon Mission Statement and Vision Statement In A Nutshell. FourWeekMBA. https://fourweekmba.com/amazon-vision-statement-mission-statement/ Howell, J. P., Wanasika, I., Howell, J. P., & Wanasika, I. (2019). Jeff Bezos. In Snapshots of Great Leadership. https://doi.org/10.4324/9781315110066-3 Polacco, A. (2018). The Amazon Go Concept : Implications , Applications , and Sustainability. Journal of Business and Management, 24(1), 7992. https://doi.org/10.6347/JBM.201803 Sharma, A. (2018). How Amazon Go Works: The Technology Behind Automated Grocery Store Explained. Geeks Mate. https://www.geeksmate.io/technology-and-working-of-amazon-go- 66880