Ambassador Branding Workshop
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This document discusses developing a personal and professional brand through the lens of admissions ambassadors. It provides tips for crafting an effective brand including being a problem solver, gracefully failing when mistakes are made, and being personable. An exercise is described where attendees write their most marketable traits on balloons. Networking advice is given such as having an elevator pitch ready. Key points about being an admissions ambassador, professional, and passionate are highlighted. The modern job search is touched on, advising making it interesting through tools, review, and using a driver's exercise. Breakout sessions are then listed on various career paths.
Ambassador Branding Workshop
- 1. Developing Your Personal & Professional Brand Farhan Manjiyani | Professional Development & Training Lead Principal Director | Complex Adaptive Strategy Team | LEI
- 4. What Makes a Successful Brand? -Why are these brands recognizable? -What are people looking for in a product?
- 5. What is the Brand of Admissions? Brand of Admissions Brand of Companies -What is the brand of Admissions? -What are companies looking for in people?
- 6. The Admissions Brand Problem Solvers What do you do when you dont know the answer to a question? Failing Gracefully What happens when you say an incorrect fact on a tour and someone calls you out? Personable People What is the purpose of saying Welcome to UT!?
- 7. Brand Exercise -Blow up a balloon, tie the knot, and write your most marketable characteristic/trait on the balloon -Lets see how your brand holds up
- 8. Networking With the Admissions Brand Admissions Ambassador Professional Personal Passionate Present UT to prospective students through campus tours Lead walking tours of the university campus daily while assisting prospective student groups of approximately 50 gain an in-depth understanding of university lifestyle, culture and history
- 9. Elevator Pitch You are running late to a job interview and you run into the building and get in the elevator. Turns out you are next to the CEO of the company. You have about 30 seconds before he gets out. What do you say?
- 11. Key Points + Network AdmissionsAmbassador Professional Passionate Personable Name E-mail Phone GraduationYear GraduationMajor Company/GradSchool Position/AreaofStudy Location MichaelSanchez 1996 MechanicalEngineering AdeccoTechnical Sr.TechRecruiter Austin,TX DavidBacarreza 2003 KatieKuzmichRawlings 2003 CommunicationStudies-HumanRelations WayneStateUniversity AssociateDirectorofNewStudentOrientation Detroit,IL SashaAndrews 2003 Biology MEDNAX Maternal-FetalMedicinesubspecialist Denver,CO AlexisLudwigOlympia 2004 JosephSilas 2004 KristiKautz 2004 GovernmentandHistory Fletcher,Farley,Shipman,andSalinas SeniorAssociate Dallas,TX ObiIhekweazu 2004 Sociology AlliantGroup SeniorAttorney Houston,TX AnitaPancholy 2005 Finance/Government StandardandPoor Associate Dallas,TX ElenaEspinozaGearheart elena.gearheart@gmail.com 2005 CorporateCommunication Halliburton SeniorTalentManagementSpeciaist Houston,TX EmilyRabeloLopez 2005 KevinProgar 2005 Accounting FMCTechnologies CorporateInternalAuditor Houston,TX LeJoiToliver 2005 Government/Spanish LawandMediator Attorney Houston,TX MarcelaHinojosaIrwin 2005 Spanish/Advertising/BFP MediaCom MultiCulturalDirector NewYork,NY NatalieTellezWalker 2005 Nursing HoustonAdultPsychiatry PsychiatricMentalHealthNursePractionor Houston,TX SumiParekh 2005 Mathematics Mayor'sFundforLosAngeles ProgramManager LosAngleles,CA YashuReddy 2005 Psychology BabylonHealth Director London,UK AnndreyaLudwigHarris 2006 Marketing MitekSportsMedicine SalesManager Houston,TX JerilynJohnson 2006 Economics Greenpeace HumanResourcesandPayrollManager Washington,DC AmbassadorProfessionalDatabase
- 12. The Modern Job Search Make It Interesting Use tools available (Advanced Search, Groups, Following companies, etc.) Review and Repeat Drivers Exercise
- 13. Recap Your Brand Networking Modern Job Search Brand of Admissions
- 16. Breakout Sessions Law School Wayne Penebaker Engineering Jerry Diaz Marketing Bailey Mintz Med School Jareaux Levingston Business Kyle Campbell Education Emily Reding Advertising/Entertainment Kian Gass
Editor's Notes
- #3: Describe how you feel about your professional brand in one word https://www.polleverywhere.com/free_text_polls/6ggVdBst23zP3kl
- #4: Start off the presentation with just a bunch of logos that we can ask the audience to recognize. Examples are Nike, Facebook, Apple, etc This will set the stage for then gauging a discussion on the importance of brand recognition
- #5: Split them off into groups and get them to brainstorm themselves about what makes a good brand
- #6: Talk about what they immediately think of with Admissions and if they can determine what the brand of their future company will be. Lead into 3 takeaways from Admissions that will set you up for any career.
- #14: Split them off into groups and get them to brainstorm themselves about what makes a good brand
- #15: Describe how you feel about your professional brand in one word https://www.polleverywhere.com/free_text_polls/6ggVdBst23zP3kl