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Welcome to the amber
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presents..
Money, Mobiles, Millennials
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4
Background
 Co Founder @ Amber Labs
 Involved in:
 Financial markets since 2006
 Tech since 2010
@AleksandarSvetski
@AleksSvetski
@AleksandarSvetski
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5
Overview
Money: Definition & Evolution
Bitcoin
Total Addressable Market (TAM)
Dollar Cost Averaging
The Societal Stack
Nothing great was ever built on shit foundations.
Aleksandar Svetski, 2019
Society
Money
Communication
The Societal stack
Ground zero
Cognitive ability to communicate about
abstract ideas/concepts
Biological ability to communicate
Communication
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10
In communicating about fantasies / imaginary concepts & 鍖ctions,
were able to hack our biology & attain the trust required for us to
cooperate in numbers that exceed our strictly biological limits.

Aleksandar Svetski, 2019
Abstract, shared 鍖ctions,
鍖exible and large numbers.
Reality, straight biology,
鍖exible or large numbers.
Homo
Sapiens
All other
Species
Hacking trust
Homo sapiens
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5 25 100 150 250 500
Dunbars
Numbers
Dunbars number is a suggested
cognitive limit to the number of
people with whom one can maintain
stable social relationships
These shared 鍖ctions have become the ephemeral / non-physical
resources via which we organise ourselves & build society.

Aleksandar Svetski, 2019
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16
Shared 鍖ctions
Politics
Government Gods KingsLaws
Nations Corporations Religions
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Money
Money
Money is not the root of all evil.
Money is the root of all complex cooperation.

Aleksandar Svetski, 2019
Society
Money
Communication
The Societal stack
Ground zero
Biology Chemistry Physics
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Money is the ultimate human resource
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Promises, not barter
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Evolution of money
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MONEY
Store of value
Means of exchange
Unit of Account
$
De鍖nition: Abstraction /
Representation of Value
Cognizability
Divisibility
Scarcity
AttributesFunctions
Fungibility
Portability
Durability
If money is the foundational layer for all
of society & its most important resource,
it should be robust, transparent & owned
by the constituents.
Bitcoin
Bitcoin is an emergent monetary
phenomenon. Not some payments
tech.
1. Emergent
2. Scarcity
3. Lindy Effect
In 2009..
Why Bitcoin?
Networks
Game Theory &
Mechanism Design
Cryptography
Proof of Work /
Byzantine Fault Tolerance
Social Engineering /
Psychology
Computer Science
Decentralization/
Distributed Computing
Economics
Incentive & Disincentives
Data Structure
(Blocks of data,
cryptographically chained)
The Bitcoin Recipe
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Fiat Bitcoin
Store of value Decreasing
Simple means of exchange
Unit of account/measure of wealth Got a while to go
Fungibility Mostly
Divisibility Mostly
Recognizability
Homogeneity
Scarcity
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Scarcity Why is it so important?

It ensures value is maintained,
across the dimension of time.
Its at the core of how we intuitively
define value, eg:
 Close friends / family members
 Personal trinkets (from your
great, great grandma)
 Art
 Time
You get ONE shot at digital scarcity
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33
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>90% of Liquidity >90% of Hashpower
>90% of Miner Fees 100% of Crypto Pairs
Clear SoV narrative Lindy & Network effects
Un-in鍖atable, Un-con鍖scatable, Un-compromisable digital network + unit.
Lindy, Network &
Convergence
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Bitcoin is not its code, or its community,
its miners, its block size, or its history -
its all of these things, all mixed together.
This emergent, complex nature makes
Bitcoin the only one that matters.
Its why no other money, network or copy-
cat clepto-currency can ever replicate it.
Why Bitcoin
The Data
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Capital 鍖ow
21m
21m
(Higher unit value)
Today: $100 bn
Tomorrow: $10 tril
(Digital Gold)
Veri鍖ably scarce unit supply
Bitcoin SoV
37
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38
-87%
The end?
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-87%
The end?
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40
-87%
The end?
-84%
Wait Maybe this
is the end?
-87%
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41
Murad
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TAM (opportunity)
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Bitcoin MKT CAP
$100 mil
2012
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45
Bitcoin MKT CAP
$3 bn
2015
2012
$100mil
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Bitcoin MKT CAP
$3 bn
2015
Bitcoin MKT CAP
$8 bn
2016
2015
$3bn
2012
$100mil
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47
Bitcoin MKT CAP
2012
$100mil
Bitcoin MKT CAP
$25 bn
2017
Bitcoin MKT CAP
$8 bn
2016
2015
$3bn
2016
$8bn
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48
Bitcoin MKT CAP
2012
$100mil
Bitcoin MKT CAP
$8 bn
2016
2015
$3bn
2016
$8bn
2017
$25bn
Bitcoin MKT CAP
$250 bn
2018
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49
Bitcoin MKT CAP
$250 bn
2018
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50
Bitcoin MKT CAP
$250 bn
2018
Bitcoin
Gold
$8 trillion
Today
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51
Stocks
Gold
Bonds
Bitcoin
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Bitcoin
Stocks Gold
Bonds
Real Estate
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Bitcoin
Stocks
Gold
BondsDerivatives
Real Estate
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T.A.M.
Bitcoin Network Value = $30T
Price / BTC = $1.5m
Asset Asset Value % Allocation Capital Flow
Gold A$8,000,000,000,000 20% A$1,600,000,000,000
Base Money A$29,000,000,000,000 5% A$1,450,000,000,000
Bank Money A$50,000,000,000,000 5% A$2,500,000,000,000
Gov Bonds A$56,000,000,000,000 3% A$1,680,000,000,000
Stocks A$120,000,000,000,000 3% A$3,600,000,000,000
Real Estate A$300,000,000,000,000 3% A$9,000,000,000,000
Derivatives $1,000,000,000,000,000 1% A$10,000,000,000,000
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T.A.M.
Bitcoin Network Value = $30T
Price / BTC = $1.5m
Asset Asset Value (T) % Allocation Capital Flow (T)
Gold A$8 20% A$1.60
Base Money A$29 5% A$1.45
Bank Money A$50 5% A$2.50
Gov Bonds A$56 3% A$1.68
Stocks A$120 3% A$3.60
Real Estate A$300 3% A$9.00
Derivatives A$1,000 1% A$10.00
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Gameplan?
Accumulate
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Bitcoin is a $140bn collective savings account, that started from zero.
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Adoption The only form of adoption that matters
right now is ACCUMULATION.
Its a shift in thinking.
 Saving.
 Investing for the future.
Not more debt & spending.
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We are still early Trust takes time
Networks build over decades
Contentious networks, like Money, take
longer - Gold took thousands of years
Paper money has taken many hundreds of
years.`
Were 10yrs in. Still super early.
This is a generational shift being led by
Millennials.
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Awareness vs Adoption
61
Despite the broad awareness around digital assets, a disproportionately
small percentage of people are involved.
0%
25%
50%
75%
100%
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Awareness Adoption
Closing the
Gap
Unseen level
of Asymmetry
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Dollar cost
averaging
Play the long game
Spread your risk, spread your investments
Allocate what youre comfortable with,
speculate with only what youre willing to
completely lose
Set & Forget
Use low risk money
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DCA Analysis
 Petes Spreadsheet LIVE here.
Amber - Seed Deck Please Keep Con鍖dential
Its why we built Amber
64
Micro-savings
Investments
Exchange
Wallet
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All in One
65
Buy / Sell
Pay & Send
Investment
Automation
Save / Trade
HODL
Lend & Borrow
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Conclusion
The greatest wealth transfer in history is happening right now.
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Argument
 New / parallel monetary infrastructure.
 Finite unit availability
 TAM = multiple trillions of dollars.
 Lindy + the convergent network effects of
money = winner takes all / most.
 Power law distribution
 Most asymmetric opportunity that exists
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Question
 Today, <5m people globally hold any
meaningful amount of bitcoin.
 What happens when 20m people hold some
Bitcoin?
 What happens when 1bn people hold some
Bitcoin?
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Conclusion
 Buy & hold some bitcoin (asymmetry)
 Download Amber Now (DCA)
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$10 worth of Bitcoin
72
First 100 people.
Tonight Only
Matched to $10. 
If I were you, Id personally be buying $1000 
(not 鍖nancial advice)
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Feedback Form
73
Sent via email to everyone.
Would love your feedback + comments
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Questions
74
See the Amber team running around
Along with WeWork & Snap
Panel Next.
After
Eat, Drink & NETWORK!
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Aleksandar Svetski I aleks@getamber.io I amber.app
Down-
load
amber
now
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www.amber.app
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