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American Society of Regenerative Medicine - Dr Ravi Singh, M.A., M.S., PhD.

Campaign Guru
Campaign Guru

Social Media Marketing How-To Presentation for Medical Doctors American Society of Regenerative Medicine Speaker Presentation at Annual Conference in Nashville, Tennessee December 8-9, 2019

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American Society of Regenerative Medicine - Dr Ravi Singh, M.A., M.S., PhD.
American Society of Regenerative Medicine - Dr Ravi Singh, M.A., M.S., PhD.
Digital Era is created its own evolution
A whole new world of dos and do nots
American Society of Regenerative Medicine - Dr Ravi Singh, M.A., M.S., PhD.
Social Media for your medical practice is about creating influence
Online Attitude towards Physicians: Godlike, Partner, or Supplier
American Society of Regenerative Medicine - Dr Ravi Singh, M.A., M.S., PhD.
STRATEGY DEPENDS ON PLATFORMS Facebook Facebook sends out a lot of traffic. More than any other network. Since its geared towards news and entertainment you want to keep your content light and entertaining. Research shows video content performs the best here. Twitter Twitter is more a news platform. Curation and retweeting is thus encouraged here. You want to focus on the trending hashtags and topics. LinkedIn The professional network where industry articles, interesting data and short, to-the-point sentences go a long way. Instagram A platform well suited for visual brands. Pictures, call-out quotes and short videos are doing well here. Pinterest Also great for visual brands as its completely geared towards imagery. Most users look for inspiration here.
2 types of Social media presence: Personal & Professional
Academic Research on Social Media and Health Communication
What are patients searching online and Google?
Paid advertising- necessary evil.
American Society of Regenerative Medicine - Dr Ravi Singh, M.A., M.S., PhD.
41% of people tend to unfollow brands that share irrelevant information on social.
Brand Your Profiles Correctly
PROFILE TIPS Keep it iconic Consider the framing Upload a high-resolution image Dont change it unless you have to Make sure its different than your personal Ideal use your logo not your face
IMAGE SIZE High Resolution for a clean, clear image. Facebook: 360 x 360 pixels LinkedIn: 400 x 400 pixels Twitter: 400 x 400 pixels Use images at these sizes or higher.
KNOW YOUR AUDIENCE Who are the people liking, sharing, following from social media? Age Location Income Education Career Interests
Understanding your patient persona
KNOW YOUR COMPETITOR Not only are you going to be able to get some intel, but you will be able to find a little inspiration for messaging. Who are your competitors? What social channels are they using? Is their marketing effective? What type of content do they produce?
Make Your Post Count
Each Social media platform has its own voice but shares similar symbols.
Understanding the new Social Media Lingo is crucial.
CONTENT IS KING Before posting, think about why you are posting content. Create purposeful content, i.e. office hours. Engage your audience, i.e. share articles. Set a tone, i.e. when you post and when you respond.
ENGAGING CONTENT
COMPELLING VISUALS Videos Photos Infographic GIFS
CONTENT IDEAS Generally, you should be posting something everyday. Holidays (good for engagement and goodwill) Service related Product related Seasonal sales Client/Customer Testimonial
THE HASHTAG # Increase reach and visibility #DrRavi The new way to brand online Be found easily and more effective Always #medicine #(your location)Also known as the pound sign prior to 2006.
CONSUMER SENTIMENT
Use LinkedIn to connect with Colleagues
Set Goals For Measuring The Conversation
SETTING GOALS AND OBJECTIVES Who, What, When, Where, Why. This will determine which social media channels you should be on, what tone of voice you want to use, and decide budgets and efforts. Do you want to acquire customers or raise awareness. Set a tone!
SET A TONE Create purposeful content. Engage your audience. Post with a Professional tone and respond with a Personal tone.
SOCIAL MEDIA MARKETING GOALS Branding Goals Awareness Positive Sentiment Relationships Loyalty Revenue Linked Goals Increase Website Traffic Desired Behavior Generating Leads Increase Sales/Conversions
WHAT METRICS TO TRACK New followers Reach Engagement Clicks Posts Traffic Conversions
DIGITAL AUDIT The best place to start. An audit is a systematic and independent examination of websites, landing pages, social media accounts, email, softwares, digital art work, security, digital policies, disclaimers, digital expertise, e-training, content, and strategic management that presents a true and fair view of the concern.
Mayo Clinic Social Media Online Mantra Policy
THANK YOU! DRSINGH@SLOAN.MIT.EDU 1-888-630-GURU
Ravi Singh (campaignguru.com) is a Sikh American born internet pioneer whose passion for writing, inventing technology, and startups have earned him a reputation as the "Campaign Guru" according to Business Week Magazine and USA Today. Singh has worked over 21 countries and helped over nine heads of state. He has coached corporate executives, celebrities, and organizations. Ravi Singh understands the full potential and importance of digital marketing and social media in today's world. He is a "doctor of social media Ph.D. in Philosophy specializing in Social Media and Technology and Master of Science in Social Media Management. He is a graduate of MIT ACE program and digital strategist executive holder from Harvard and Duke. Dr. Singh loves to golf and serving the greater community as a volunteer social media strategist for City Year, a nonprofit to help kids stay in school. Dr. Singh continues to consult, lecture and teach social media, distributed leadership & engagement strategy, philosophy of e-democracy, and new media & politics worldwide. Ravi Singh (campaignguru.com).
All product names, trademarks and registered trademarks are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks and brands does not imply endorsement. All content is for educational purposes only. Copyright Dr. Ravi Singh 2019息 For more Information follow the link below WWW.RAVISINGH.COM

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American Society of Regenerative Medicine - Dr Ravi Singh, M.A., M.S., PhD.

  • 3. Digital Era is created its own evolution
  • 4. A whole new world of dos and do nots
  • 6. Social Media for your medical practice is about creating influence
  • 9. STRATEGY DEPENDS ON PLATFORMS Facebook Facebook sends out a lot of traffic. More than any other network. Since its geared towards news and entertainment you want to keep your content light and entertaining. Research shows video content performs the best here. Twitter Twitter is more a news platform. Curation and retweeting is thus encouraged here. You want to focus on the trending hashtags and topics. LinkedIn The professional network where industry articles, interesting data and short, to-the-point sentences go a long way. Instagram A platform well suited for visual brands. Pictures, call-out quotes and short videos are doing well here. Pinterest Also great for visual brands as its completely geared towards imagery. Most users look for inspiration here.
  • 10. 2 types of Social media presence: Personal & Professional
  • 15. 41% of people tend to unfollow brands that share irrelevant information on social.
  • 17. PROFILE TIPS Keep it iconic Consider the framing Upload a high-resolution image Dont change it unless you have to Make sure its different than your personal Ideal use your logo not your face
  • 18. IMAGE SIZE High Resolution for a clean, clear image. Facebook: 360 x 360 pixels LinkedIn: 400 x 400 pixels Twitter: 400 x 400 pixels Use images at these sizes or higher.
  • 19. KNOW YOUR AUDIENCE Who are the people liking, sharing, following from social media? Age Location Income Education Career Interests
  • 21. KNOW YOUR COMPETITOR Not only are you going to be able to get some intel, but you will be able to find a little inspiration for messaging. Who are your competitors? What social channels are they using? Is their marketing effective? What type of content do they produce?
  • 23. Each Social media platform has its own voice but shares similar symbols.
  • 24. Understanding the new Social Media Lingo is crucial.
  • 25. CONTENT IS KING Before posting, think about why you are posting content. Create purposeful content, i.e. office hours. Engage your audience, i.e. share articles. Set a tone, i.e. when you post and when you respond.
  • 28. CONTENT IDEAS Generally, you should be posting something everyday. Holidays (good for engagement and goodwill) Service related Product related Seasonal sales Client/Customer Testimonial
  • 29. THE HASHTAG # Increase reach and visibility #DrRavi The new way to brand online Be found easily and more effective Always #medicine #(your location)Also known as the pound sign prior to 2006.
  • 31. Use LinkedIn to connect with Colleagues
  • 32. Set Goals For Measuring The Conversation
  • 33. SETTING GOALS AND OBJECTIVES Who, What, When, Where, Why. This will determine which social media channels you should be on, what tone of voice you want to use, and decide budgets and efforts. Do you want to acquire customers or raise awareness. Set a tone!
  • 34. SET A TONE Create purposeful content. Engage your audience. Post with a Professional tone and respond with a Personal tone.
  • 35. SOCIAL MEDIA MARKETING GOALS Branding Goals Awareness Positive Sentiment Relationships Loyalty Revenue Linked Goals Increase Website Traffic Desired Behavior Generating Leads Increase Sales/Conversions
  • 36. WHAT METRICS TO TRACK New followers Reach Engagement Clicks Posts Traffic Conversions
  • 37. DIGITAL AUDIT The best place to start. An audit is a systematic and independent examination of websites, landing pages, social media accounts, email, softwares, digital art work, security, digital policies, disclaimers, digital expertise, e-training, content, and strategic management that presents a true and fair view of the concern.
  • 40. Ravi Singh (campaignguru.com) is a Sikh American born internet pioneer whose passion for writing, inventing technology, and startups have earned him a reputation as the "Campaign Guru" according to Business Week Magazine and USA Today. Singh has worked over 21 countries and helped over nine heads of state. He has coached corporate executives, celebrities, and organizations. Ravi Singh understands the full potential and importance of digital marketing and social media in today's world. He is a "doctor of social media Ph.D. in Philosophy specializing in Social Media and Technology and Master of Science in Social Media Management. He is a graduate of MIT ACE program and digital strategist executive holder from Harvard and Duke. Dr. Singh loves to golf and serving the greater community as a volunteer social media strategist for City Year, a nonprofit to help kids stay in school. Dr. Singh continues to consult, lecture and teach social media, distributed leadership & engagement strategy, philosophy of e-democracy, and new media & politics worldwide. Ravi Singh (campaignguru.com).
  • 41. All product names, trademarks and registered trademarks are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks and brands does not imply endorsement. All content is for educational purposes only. Copyright Dr. Ravi Singh 2019息 For more Information follow the link below WWW.RAVISINGH.COM