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Amerikids Business Presentation

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Green Kids Media
Green Kids Media

This document outlines plans for an educational VR game called GreenKids that teaches children about endangered animals and conservation. It will involve gameplay in a virtual environment using Oculus VR headsets. Market research shows the game's target audience of families with children prefer gaming platforms on Facebook and Google. The document provides projections that acquiring 73,000 clicks per year at $0.25 per click could yield over 14,000 new users. It also lists some competing children's educational games and outlines beta testing and marketing strategies as well as financial projections over 5 years.

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Amerikids Business Presentation
Team AmeriKids Fine Arts Management Engineering
EXTINCT or ENDANGER
Amerikids Business Presentation
GREENKIDS : SAVING PANDA Involve the younger generation Gaming Environment EDUT-AINMENT Usable with Oculus VR
Amerikids Business Presentation
Families that Play Parents preferred platform for gaming with children
Customer Acquisition & Growth Cost for adding new users $50/day on Facebook & Google Ads = $18,250/year $0.25 Cost per click (CPC) = 73,000 clicks per year 20% of 58,400 clicks expected to become users= 14,600 Freemium Model with subscription @ $4.99 Growth % 20% 20% Year 2014 2015 2016 Subscription Revenue $72,492 $86,990 $104,388
Competition Go Diego Go Safari Rescue (Nickelodeon-Viacom): Small online games, learning about a handful of animals. Disney Earth (The Walt Disney Company): Wipe out pollution and make model city a greener place to live. Clean germs and bacteria from water in puzzle game. Zoo Tycoon 2(Blue Fang Games): Gives you the chance to build a zoo and enjoy it first-hand. Endangered Animal Game (Sheppard Software): Teaches students about environments, the endangered animals that live there, and the threats that face both the animals and their homes.
Beta Testing & Marketing Strategy Testing at Bergen County Academy with the Oculus VR Presenting at NYIT Source and pitching at various Meet-ups and Events Launching the Game on Google Play
Amerikids Business Presentation
5 Year Plan

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Amerikids Business Presentation

  • 2. Team AmeriKids Fine Arts Management Engineering
  • 5. GREENKIDS : SAVING PANDA Involve the younger generation Gaming Environment EDUT-AINMENT Usable with Oculus VR
  • 7. Families that Play Parents preferred platform for gaming with children
  • 8. Customer Acquisition & Growth Cost for adding new users $50/day on Facebook & Google Ads = $18,250/year $0.25 Cost per click (CPC) = 73,000 clicks per year 20% of 58,400 clicks expected to become users= 14,600 Freemium Model with subscription @ $4.99 Growth % 20% 20% Year 2014 2015 2016 Subscription Revenue $72,492 $86,990 $104,388
  • 9. Competition Go Diego Go Safari Rescue (Nickelodeon-Viacom): Small online games, learning about a handful of animals. Disney Earth (The Walt Disney Company): Wipe out pollution and make model city a greener place to live. Clean germs and bacteria from water in puzzle game. Zoo Tycoon 2(Blue Fang Games): Gives you the chance to build a zoo and enjoy it first-hand. Endangered Animal Game (Sheppard Software): Teaches students about environments, the endangered animals that live there, and the threats that face both the animals and their homes.
  • 10. Beta Testing & Marketing Strategy Testing at Bergen County Academy with the Oculus VR Presenting at NYIT Source and pitching at various Meet-ups and Events Launching the Game on Google Play