Amy Bucher: Motivate Your User, Boston UX Meetup 9/18/2014
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際際滷s from a Boston UX Meetup on 9/18/2014. Presentation is about the psychology of motivation and how to apply these principles to product design to motivate users toward particular behaviors.
Amy Bucher: Motivate Your User, Boston UX Meetup 9/18/2014
- 1. Design Psychology: Mo0vate Your Users Amy Bucher, Ph.D. @amybphd, amybucherphd.com
- 2. Types of Mo0va0on: Self Determina0on Theory Amo$vated ≒ I am not mo0vated External ≒ My employer /doctor/ coach told me I need to Introjected ≒ I know I should Iden$鍖ed ≒ The behavior is consistent with my goals Integrated ≒ The behavior is part of my iden0ty Intrinsic ≒ The behavior feels good Autonomous Controlled More likely to engage in and sustain behavior change Adapted from Segar & Hall (2011) Source: Ryan & Deci (2000) Amy Bucher, Ph.D.: @amybphd, amybucherphd.com
- 3. Involves self-足ini0a0on and self-足regula0on of ones own behavior Ability to interact pro鍖ciently or e鍖ec0vely with the environment Feelings of closeness and belonging to a social group Autonomy Competence Relatedness Motivation Self-足Determina0on Theory (SDT): Antecedents of Mo0va0on Ryan, R. M., & Deci, E. L. (2000). Self-足determina0on theory and the facilita0on of intrinsic mo0va0on, social development, and well-足being. American Psychologist, 55, 68-足78. Amy Bucher, Ph.D.: @amybphd, amybucherphd.com
- 4. Applica0on of SDT ≒Minimal external pressure ≒Provision of maximum choice ≒Internal frame reference shared Autonomy Support ≒Op0mal challenge ≒Developmentally appropriate demands ≒Relevant feedback Competence Support ≒Warmth ≒Involvement ≒Conveyance of belongingness Relatedness Support Adapted from Sco_ Rigby Amy Bucher, Ph.D.: @amybphd, amybucherphd.com
- 5. PERCEIVED AUTONOMY Help people feel they have control Amy Bucher, Ph.D.: @amybphd, amybucherphd.com
- 6. Amy Bucher, Ph.D.: @amybphd, amybucherphd.com
- 7. Amy Bucher, Ph.D.: @amybphd, amybucherphd.com
- 8. Pandora.com Amy Bucher, Ph.D.
- 9. WeightWatchers.com Lunch Builder Cheat Sheet Amy Bucher, Ph.D.: @amybphd, amybucherphd.com
- 10. Amy Bucher, Ph.D.: @amybphd, amybucherphd.com
- 11. PERCEIVED COMPETENCE Help people feel they can do it Amy Bucher, Ph.D.: @amybphd, amybucherphd.com
- 12. 2x weight loss in people who track food 6+ days per week vs. people who track less than 11 1. Hollis, J. F. et al. (2008). Weight loss during the intensive interven0on phase of the weight-足loss maintenance trial. American Journal of Preventa8ve Medicine, 32(5), 118-足126. 2. Kruger, J., Blanck, H. M., & Gillespie, C. (2006). Dietary and physical ac0vity behaviors among adults successful at weight loss maintenance. Interna8onal Journal of Behavioral Nutri8on and Physical Ac8vity, 3. 3. Bravata, D. M., et al. (2007). Using pedometers to increase physical ac0vity and improve health: A systema0c review. Journal of the American Medical Associa8on, 298(19), 2296-足2304. 18% of successful dieters kept a calorie diary, vs. 8% of unsuccessful dieters2 People using pedometers keep their physical ac0vity at 27% above baseline levels3 Amy Bucher, Ph.D.: @amybphd, amybucherphd.com
- 13. Opower.com 1.4 3.3% energy use reduc0on per household (Alco_, 2011) Amy Bucher, Ph.D.: @amybphd, amybucherphd.com
- 14. Amy Bucher, Ph.D.: @amybphd, amybucherphd.com
- 15. Feedback Granularity Amy Bucher, Ph.D.
- 16. Amy Bucher, Ph.D. J&J Digital Health Scorecard h_p://www.digitalhealthscorecard.com/?sf7635864=1
- 17. Amy Bucher, Ph.D.: @amybphd, amybucherphd.com
- 18. Does it work? h_p://duolingo.com/#/e鍖ec0veness-足study 34 Hours of Duolingo 1 University Semester Amy Bucher, Ph.D.: @amybphd, amybucherphd.com
- 19. PERCEIVED RELATEDNESS Show people theyre connected Amy Bucher, Ph.D.: @amybphd, amybucherphd.com
- 20. Amy Bucher, Ph.D.: @amybphd, amybucherphd.com
- 21. Amy Bucher, Ph.D.: @amybphd, amybucherphd.com
- 22. Amy Bucher, Ph.D.: @amybphd, amybucherphd.com
- 23. Amy Bucher, Ph.D.: @amybphd, amybucherphd.com
- 24. SDT Applied to Beer Amy Bucher, Ph.D.: @amybphd, amybucherphd.com
- 25. Thank you! ≒ Twi_er: @amybphd ≒ Website and blog: amybucherphd.com Amy Bucher, Ph.D.: @amybphd, amybucherphd.com