An Authentic learning task
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This document outlines an advertising assignment for grade 10 students. It asks students to work in groups to design a unique product, then create an advertisement for that product using the AIDA principle of gaining attention, interest, desire, and action. Students will spend two weeks collaborating, planning, designing, and making their product and advertisement. They will present their work to the class and submit all materials for assessment. The goal is for this to be an authentic learning task that incorporates collaboration, reflection, and real-world advertising skills.
An Authentic learning task
- 1. English Writing and Presenting: Advertising for Grade ten. An authentic learning task.
- 2. This task is interdisciplinary as it can be used for various aspects in teaching English. For example it can help with analyzing advertisement, developing advertisements which can then also be linked to the language aspect of English. Focusing on the correct use of words and spelling. This task can also be linked to business studies as it requires the students to design a product and advertise this product.
- 3. Be able to identify important aspects of an advertisement. Example: Language usage. Use the AIDA principle to analyse an advertisement. Create an unique real life product for a specific audience. Create an advertisement using the AIDA principle. Use this principle and techniques learned in the future. Collaborate on a task.
- 4. 1) Real- world (relevant) 2) Ill -defined students (students need to make sense) 3) Complex tasks done over time 4) Examine tasks from different perspectives 5) Opportunities to collaborate 6) Opportunity to reflect 7) Integrated / applied over areas/ subjects 8) Integrated with assessment 9) Use content for own right and not as preparation for something else. 10) Diversity of outcome I will use these characteristics throughout my authentic tasks
- 6. What do you know about advertising??
- 8. It is a type of communication that has a purpose of influencing potential customers about products and services. (Cambridge Advanced Learners dictionary. 2008).
- 9. We need to follow the following AIDA principle when analyzing or designing an advertisement. The AIDA principle is as follows.
- 11. A- ATTENTION. The advertisement needs to grab the attention of the customers. I- INTEREST. The advertisement should interest the customer. Thus your advertisement should be interesting and different in order for it to stand out. D- DESIRE. Your advertisement should great a desire in the customer to buy your product. A- ACTION. The customer must buy your product.
- 12. Quickly divide yourselves into groups of four students. You will need to collaborate with these four friend on an assignment. Now in your groups you need to use the previous information for the following. Step 1. Design your own product. This can be any product however you cannot use an existing product so be creative. Your product must be unique! (20 MARKS). Step 2. After designing your product you will need to design an A3 advertisement to advertise your product to your grade ten peers. Thus they will be the audience you want to sell this product to. (30 MARKS).
- 13. Each student in the group will be responsible for an aspect of this assignment this assignment has four aspects. 1. Planning and designing your product. 2. Making your product. 3. Planning your advertisement. 4. Making your advertisement. With out one of these aspects your assignment will be incomplete. You will have two weeks to complete this assignment . Through out these two weeks you are welcome to come and share your progress with me and get some feedback. You will then need to share your product and advertisement with your peers during class on the 1 October 2015.
- 14. All aspects of this assignment will be handed in thus all planning, rough drafts, designing and meeting minutes will be handed in. With each aspect of the assignment there should be an reflection from the student responsible for that aspect of the task. For example: It was very interesting designing this product because it had to be unique.
- 15. https://drive.google.com/drive/folders/0Bx0-JoyK- NRPX3ZZVHotRm5EZXc This link offers some resources that can be used in the development of your unique product and advertisement. I also encourage you to use the internet for some great ideas. Attached as a word document is a printable copy of this assignment and your rubric.
- 18. Cambridge Advanced Learners dictionary. 2008. Reeves, C. Herrington, J. Oliver, R. 2002. Authentic activities and online assessment. HERDSA. Kumar, R. 2015. AIDA. www.slideshare.com www.tes.com