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An Integrated Platform For The Raymond Group

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Kartik Mehta
Kartik Mehta

The Raymond Group owns 3 major fashion properties which they wanted to merge in a single website. This is a short road-map and a thought starter alongside a couple of designs on website and social .

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Raymond Group Website, Social Media Plan, Blogs
OBJECTIVE Integrated platform Platform suggestion : Design and features Social Amplification To make and promote an integrated online platform which would consist of Raymond, Park Avenue, Parx and Colour Plus together
INTEGRATED PLATFORM Raymond, Parx, Park Avenue, Colour Plus
MOCK LOOK
BASIC FEATURES Sections- Brands: A dropdown features Raymond, Parx, Park Avenue and Colour Plus Sale: Top sales online and offline Store locator: a)Address of showrooms across India b) Map guide for showrooms across India Sections- Sign up/Sign in: Website membership Search bar: User search for brands, products & category Social icons: For the website use to follow us on different social platforms
ADVANCED FEATURE- SOCIAL ANGLE Visitors can ‘heart’ the timeline posts Share on a friend’s wall and ask for recommendations Image with highest ‘hearts’ would be the trend for that day Direct option to BUY the trending product
ADVANCED FEATURE- STYLE GUIDE Style guide feature would consist the following:  User preferences would be determined by asking 5 questions about his/her personality and likings  Virtual trail room with fixed set of body structures. The user can try out shortlisted products on his/her virtual replica  Mascot who would provide recommendations reading at the user’s browsing pattern *Reference
SOCIAL MEDIA Kick start
INITIAL RECOMMENDATIONS- SOCIAL PRESENCE The Raymond Hub Facebook Twitter Instagram Pinterest
INITIAL RECOMMENDATIONS- STRATEGY  Piggy backing on existing social profiles of Raymond, Parx, Park Avenue and Colour Plus by cross promotions  Community building by Facebook fan acquisition plan ads which caters the right pool of audience interested in: • a) Integrated shopping – Shoppers with no fixed intention to buy a particular genre • b) Fans of one of the four brands under the Raymond Hub  Capitalizing on imagery-driven platforms like Pinterest & Instagram & be in sync with Facebook and Twitter’s content
SOCIAL UPDATE- PLATFORM INTRODUCTION An online styling hub with all your favorite brands at one destination. It cannot get better! Discover more at www.theraymondhub.com
SOCIAL UPDATE- PRODUCT FEATURE Start a revolution with flamboyant range of jeans from #ColourPlus. Buy there here: www.theraymondhub.com
SOCIAL UPDATE- ENGAGEMENT Nawaab or Bond, who do you think pulled off the suit better?
SOCIAL UPDATE- PERSONALITY Always have your #vogue mode ON with The Raymond Hub.
BLOGS
WHY BLOGS Why blogs?  Informs the users about different offerings  Increases awareness about clothing styles and fashion  Improves reach of fashion trends Sample topics:  Style Guides  Pairings  Top Colours  Seasons and Collections
THAT’S ALL Thanks

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An Integrated Platform For The Raymond Group

  • 1. Raymond Group Website, Social Media Plan, Blogs
  • 2. OBJECTIVE Integrated platform Platform suggestion : Design and features Social Amplification To make and promote an integrated online platform which would consist of Raymond, Park Avenue, Parx and Colour Plus together
  • 3. INTEGRATED PLATFORM Raymond, Parx, Park Avenue, Colour Plus
  • 5. BASIC FEATURES Sections- Brands: A dropdown features Raymond, Parx, Park Avenue and Colour Plus Sale: Top sales online and offline Store locator: a)Address of showrooms across India b) Map guide for showrooms across India Sections- Sign up/Sign in: Website membership Search bar: User search for brands, products & category Social icons: For the website use to follow us on different social platforms
  • 6. ADVANCED FEATURE- SOCIAL ANGLE Visitors can ‘heart’ the timeline posts Share on a friend’s wall and ask for recommendations Image with highest ‘hearts’ would be the trend for that day Direct option to BUY the trending product
  • 7. ADVANCED FEATURE- STYLE GUIDE Style guide feature would consist the following:  User preferences would be determined by asking 5 questions about his/her personality and likings  Virtual trail room with fixed set of body structures. The user can try out shortlisted products on his/her virtual replica  Mascot who would provide recommendations reading at the user’s browsing pattern *Reference
  • 9. INITIAL RECOMMENDATIONS- SOCIAL PRESENCE The Raymond Hub Facebook Twitter Instagram Pinterest
  • 10. INITIAL RECOMMENDATIONS- STRATEGY  Piggy backing on existing social profiles of Raymond, Parx, Park Avenue and Colour Plus by cross promotions  Community building by Facebook fan acquisition plan ads which caters the right pool of audience interested in: • a) Integrated shopping – Shoppers with no fixed intention to buy a particular genre • b) Fans of one of the four brands under the Raymond Hub  Capitalizing on imagery-driven platforms like Pinterest & Instagram & be in sync with Facebook and Twitter’s content
  • 11. SOCIAL UPDATE- PLATFORM INTRODUCTION An online styling hub with all your favorite brands at one destination. It cannot get better! Discover more at www.theraymondhub.com
  • 12. SOCIAL UPDATE- PRODUCT FEATURE Start a revolution with flamboyant range of jeans from #ColourPlus. Buy there here: www.theraymondhub.com
  • 13. SOCIAL UPDATE- ENGAGEMENT Nawaab or Bond, who do you think pulled off the suit better?
  • 14. SOCIAL UPDATE- PERSONALITY Always have your #vogue mode ON with The Raymond Hub.
  • 15. BLOGS
  • 16. WHY BLOGS Why blogs?  Informs the users about different offerings  Increases awareness about clothing styles and fashion  Improves reach of fashion trends Sample topics:  Style Guides  Pairings  Top Colours  Seasons and Collections