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PLATFORM FOR CREATIVE PRODUCTIONS




        all content   2009 Booreiland
PHYSICAL PRODUCTS IN A DIGITAL WORLD
A BRIEF HISTORY
INDUSTRIAL REVOLUTION
THE PLASTIC ERA
SOFTWARE VS. HARDWARE
THE RISE OF THE WEB
THE SOCIAL WEB
SOCIAL CONTEXT
EXPERIENCE AGE
A WORLD OF NICHES
ATTENTION AND REPUTATION
HYPER LOCAL
THE MOBILE WEB
EMERGING
TECHNOLOGIES
3D PRINTING      E-INK      QR CODES




   RFID       AUG REALITY    OLED
THE PHYSICAL WEB
Meta architecture
PRODUCT         INTERFACE
Web connected   Online




PRODUCT         HARDWARE        INTERFACE
Of ine          Web connected   Online




INTERFACE       PRODUCT
Online          Web connected




PRODUCT         SERVER          PRODUCT
Web connected   Online          Web connected




PRODUCT         INTERFACE
Of ine          Online
Product-Web Life Cycles
    DESIGN


  PRODUCTION                         E     USAGE
                                S AG
                            U                             US




                                                              AG
                     E
  DISTRIBUTION                             PRO D




                   AG




                                                                 E
                                                   U




                 US




                                                   C




                                                                     U SA
                                                       TI
                          DESIGN




                                                         ON
   PURCHASE




                                                                         GE
                   AGE




                                                       M



                                                                  US
     USAGE




                                                        AI
                                         NT




                                                                     AG
                 US
                                           ENA CE
                                              N




                                                                       E
                                                              U
  REPAIRMENTS              GE                          SA
                         SA     U                        GE
                                         USAGE

  END OF LIFE
PROD
                  Design process


   C
 U




       T
           DEV
                                                                             IMPLEMEN
                 STRATEGY                   CONCEPT
                                                                               TATION

       D EV
   B
WE




                            Goals aligned             Attributes connected         Integrated solution
BUSINESS MODELS
20th century products

 Selling the actual atoms
 Selling products on loan
 Selling subscriptions
 Giving away products for free (3-party market)
21st century web
 Selling licences
 Selling subscriptions
 Giving away web services for free
    Advertising
    Merchandising
    Freemium
    Donations
    Offer the complete service for sale
Meta Products
   Selling the actual         Selling licences
    atoms                      Selling subscriptions
   Selling products on        Giving away web
    loan                        services for free
   Selling subscriptions           Advertising
   Giving away products            Merchandising
    for free (3-party
    market)                         Freemium
                                    Donations
                                    Offer the
                                     complete service
                                     for sale
CASES
NIKE+
FIAT ECO:DRIVE
OLINDA
NABAZTAG
POKEN
PLATFORM FOR CREATIVE PRODUCTIONS




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                     all content   2009 Booreiland
Case URLs:
http://nikerunning.nike.com/nikeplus
http://www.鍖at.com/ecodrive
http://berglondon.com/projects/olinda
http://www.nabaztag.com
http://www.poken.com




All photos taken from Flickr (except cases):
men reading newspaper by PakistanHousing.pk
rss feeds by purplelime
beautiful Detroit by 51e
plastic R2s by Don Solo
software code by *n3wjack's world in pixels
globe by wildcardpoet, s.j.pettersson
social media thumbs by luc legay
rollercoaster by D. Alan Harris Photography
private jet by szlea
attention by Stephen Poff
cans by martin.canchola
iPhone by Will Lion
3d printing by toxi
e-ink by just_mike
QR codes by add.me
RFID tag by enlively
augmented reality by Hill Holliday
oled by oledinfo
solar powered phone by Warehouse123
deLorean by Sevi_Lwa

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