An introduction to Twitter
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This document provides an introduction to Twitter, explaining what it is, how it can be used by individuals and brands, and tips for using it effectively. Specifically, it notes that Twitter is a social media platform that allows sharing of messages up to 140 characters, and that it can be used to build brands, drive traffic to websites and other properties, grow audiences, test audience opinions, and have conversations. It also outlines best practices like using a real name and photo for authenticity, tweeting regularly to engage listeners and followers, and retweeting others to build relationships.
An introduction to Twitter
- 1. What is Twitterand how can you use it?
- 2. Steve Hubball, Data Analyst
- 3. Andy Gaukrodger, Content, Search and Social SpecialistWho do we work for?
- 5. The numbers
- 6. What is Twitter for?
- 7. What can you do with Twitter?
- 8. What should you say?
- 9. What shouldnt you say?
- 10. What else can it do?How is it used?
- 11. Why should brands Tweet? Build your brand
- 12. Drive people to your website
- 13. Drive people to other branded properties blog, YouTube, Flickretc
- 14. Grow your audience
- 15. Give something to your audience
- 16. Test the opinion of your audienceThe anatomy of a Tweet
- 17. < 140 characters
- 18. # hashtags
- 19. Links
- 20. AttachmentsThe anatomy of a Tweet
- 21. 10 Points to remember in 140 charactersUsing your real name and face adds trust to your profile
- 22. Profile
- 23. 10 Points to remember in 140 charactersDont worry about getting it wrong learn by doing
- 24. Dont worry about getting it wrong
- 25. 10 Points to remember in 140 charactersIts not about what youre doing, its about what youre interested in
- 26. Its whatever youre interested in
- 27. 10 Points to remember in 140 charactersTweet, listen, engage repeat...
- 30. 10 Points to remember in 140 charactersIts called social networking, so have a conversation
- 33. 10 Points to remember in 140 charactersRegularity is the stuff of good Tweeters
- 34. Regularity
- 35. 10 Points to remember in 140 charactersPay it forward: Retweet, dont steal
- 36. Retweets
- 37. 10 Points to remember in 140 charactersRetweets will get you followers, quality content will keep those followers
- 38. Quality content
- 39. 10 Points to remember in 140 charactersNamedrop!
- 40. Namedrop!
- 41. Namedrop! #FF - Follow Friday
- 42. 10 Points to remember in 140 charactersTwitter is not an island, its for building your brand, driving traffic, etc.
- 43. Twitter is not an island
- 44. Go to www.twitter.com
- 45. Sign up
- 46. User name
- 47. Settings
- 48. Profile
- 49. Find some people to follow
- 50. Tweet from www.twitter.com or a clientHow do I start?
- 51. @replies
- 52. DMs
- 53. Lists
- 55. Get Tweeting!
Editor's Notes
- Twitter on its own means nothing. Its about building your brand, growing and audience and driving them to your website, blog, office, contact you etc.Say anything you want.Be funny, interesting, give something links, photos, video, be informative, informal.Dont get into arguments.Remember theres no copyright and its public.Particular dangers for sports people competitive advantage, disruption to team.It can be used to search, find out what people are saying. It has an impact on search.
- Links say what it is. URL shortener.Dont use all 140 char well come on to RTs later
- Name, face, bio, link
- This is just nonsense. Its not saying anything, hes made up a hashtag. So what?!Graeme Swann has 187,597 followers.
- See what gets retweeted.Use hashtags so that people searching for these subjects will find your tweets, not just those people following you.
- See what people respond to
- Ask a question
- Retweet from people you want to follow youCredit them.Leave space so people can retweet you
- Credit the person who originally tweeted.Add something yourself.In your tweets leave space to be retweeted.Consider thanking people who retweet you.
- Content can be photos, information, video, links
- This will help get anyone you mention to follow you, plus people who follow them.
- #FF Follow Friday. Theyll follow you.Theyll probably #FF you back, so their followers may follow you.
- Its a part of your online footprint.It can drive traffic.It impacts on search.You should coordinate it with Facebok and LinkedIn