Analisi campagna "Nel mulino che vorrei"
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Progetto realizzato da: Giuseppina Bonfiglio, Marta Chironi, Elisa Turconi e Giulia Valente.
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- Campagne (m辿dias, hors-m辿dias)
- D辿briefing et capitalisation.
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Hope you enjoy the read!
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1) Fueling the brief by understanding real problems and how audiences participate rather than just saying things at people.
2) Defining ideas as platforms that live on and are generous, multifaceted, responsive, and propagated rather than just TV campaigns.
3) Awesifying ideas by building ecosystems and engagement strategies tailored to cultural behaviors on channels like social networks, rather than just disrupting them.
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The document is a calendar for 2015 that provides information about various events related to medical devices and healthcare technology management. It lists the dates of each month in 2015 along with relevant events, locations, registration deadlines, and advertisements from companies in the medical device industry.
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La giornata si 竪 suddivisa in due momenti: al mattino sino alle 17, il MarketingCamp 3; al pomeriggio alle 17, la presentazione della ricerca Milano Futura. Scenari emotivi e opportunit di una metropoli del futuro, sulla percezione della citt da parte del mondo business e alle 18.00 il collegamento con Second Life per visionare la presenza di Innovative Day e Innovation Circus sullisola Italian-Life. I promotori: Fabrizio Bellavista (Partner Psycho-Research), Marco Camisani Calzolari (Presidente Speakage), Franco Giacomazzi (Professore di Marketing industriale al Politecnico di Milano e Presidente AISM - Associazione Italiana Marketing) e Massimo Giordani (Ceo Time&Mind, Presidente Inter.Media).
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Analisi campagna "Nel mulino che vorrei"
- 1. Analisi campagna Nel Mulino che vorrei Progetto di: Giuseppina Bonfiglio | Marta Chironi | Elisa Turconi | Giulia Valente 14 marzo 2016 Master in Comunicazione, marketing digitale e pubblicit interattiva
- 2. Marchio Barilla di prodotti da forno dal 1975 Il Brand
- 3. Presenza Web
- 4. Ricerche correlate Interesse regionale Analisi Google Trend Mulino Bianco
- 5. Nel mulino che vorrei Piattaforma relazionale di loyalty digitale di Mulino Bianco, in cui tutti gli amanti del brand si ritrovano per proporre nuove idee, scoprire le novit del Mulino, per discutere sulle iniziative in corso. 9.988 idee 343.341 commentiDal 2009 2.500.921 voti
- 6. FasiFasi Realizzazione idee migliori Commento e votazione idee da parte della Community Invio idee
- 7. Per ogni azione svolta allinterno del portale, lutente guadagna chicchi di grano con i quali aggiudicarsi diversi premi. Le operazioni a punti sono da sempre una leva strategica utilizzata da Mulino Bianco per aumentare il coinvolgimento dei suoi consumatori. Questa strategia 竪 stata trasposta anche sui canali digital, continuando a riscuotere successo.
- 8. Analisi Google Trend Nel mulino che vorrei
- 9. Come il brand ha usato i vari media www.nelmulinochevorrei.it Come il brand ha usato i vari media
- 10. Come il brand ha usato i vari media Supporto utenti Login sito tramite fb Facebook ads #nelmulinochevorrei
- 11. Display adv Come il brand ha usato i vari media Spot tv e media tradizionali
- 12. Coinvolgimento nel processo di co-creazione di valore e di prodotto Soddisfazione dei bisogni e dei desideri del consumatore Senso di appartenenza ad una comunit Spazio di ascolto e di condivisione L'obiettivo 竪 stato quello di permettere al pubblico di comunicare spontaneamente con Mulino Bianco ed esprimere a livello razionale, emotivo o creativo le proprie proposte per contribuire al suo miglioramento e alla sua crescita (Silvia Sartori Responsabile Digital Marketing & Commutication Barilla) Benefici per il consumatore
- 13. 1. I mercati sono conversazioni. 9. Queste conversazioni in rete stanno facendo nascere nuove forme di organizzazione sociale e un nuovo scambio della conoscenza. 19. Le aziende possono ora comunicare direttamente con i loro mercati. Se non lo capiscono, potrebbe essere la loro ultima occasione. (Cluetrain Manifesto) Digital trend seguiti Crowdsourcing User driven innovation Brand Lovers Community Gamification Engagement
- 14. Il brand si mette in gioco, non parla pi湛 un linguaggio autoriferenziale Valore aggiunto per le aziende grazie al coinvolgimento degli utenti che permettono di ottenere un miglior risultato in tempi minori e a beneficio di entrambi Rapporto brand-consumatore Il consumer diventa prosumer Valore aggiunto per l'utente che si sente sempre pi湛 parte attiva grazie al canale diretto aperto con le aziende