The virgin logo uses red and text colors to attract attention and convey sexuality and luxury. Images of women are used to advertise to females and portray an upscale experience, using colors like red and purple that symbolize flirtation and wealth. The formal yet appealing design aims to promote virgin airlines as a high-class escape for women travelers seeking luxury.
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Analysed virgin still hot airlines website
1. The virgin logo is red and stays continuous through the The background colour is red and red connotes to
ladies clothing, the background colour and the text box. flirtatious women, sex appealing and is a bright
The text is demanding one of the boxes which include an colour to attract people’s attention. Also the colour
image use the word ‘escape’ this is an imperative telling
purple is used which connotes to luxurious and this
you to escape with virgin and go on holiday with them.
shows virgin airlines is rich and offers a really high
class flight.
The website includes formal and representable text The background image of a lady looks sex
which shows the website is serious about their aim, appealing meaning women are the main reason
the text is also clear so the reader could see. The why people fly with virgin airlines. The picture is of
text within the website is called ‘century gothic’ stereotypical sex appealing women who has blonde
which is used mostly by girls and the image shows hair, wears red and wears make up such as; red
a girl which highlights contrast. lipstick, eye liner and blusher.