Analysing adverts
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The document analyzes the design of a charity advertisement featuring a red cross. It notes that the red cross is easily recognizable as an emergency symbol. The uncluttered design with a simple white background allows viewers to focus on the red cross and text, and the color red is used to convey meanings of danger, help, and stop that encourage donations.
Analysing adverts
- 1. Charlie Hall Analysing Adverts Bold text font Red cross can be recognised as the cross for emergency. Uncluttered and the viewer will be able to recognise it easily. Cross can be seen as help. Appeal – meaning wanting people to give money. Not a full red border, could be suggesting there are holes in the charity. Red font used because the colour red means dangers or help or stop. Simple white background so people concentrate on the lettering.