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Analysis

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Kiera Brown
Kiera Brown

The document discusses how the media product challenges and develops conventions of real electronic music videos. It summarizes that the editing techniques used follow conventions but are done unusually. The festival setting develops conventions through unique editing like split screens. Special effects in some parts challenge expectations but were inspired by another music video, potentially developing the convention if more adopt these effects. The narrative introduces a story, which challenges conventions that usually lack one. It also discusses how representing the artist smoking challenges views but creates controversy and attention. The use of red lipstick as a prop does not challenge conventions but could develop them if widely adopted by other artists.

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IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS ? Kiera Brown
FRAME 1 & 2
CAMERAWORK AND EDITING In this first frame it shows my editing techniques that I learnt from watching tutorials online. I reflected a clip of my music video as it is an unusual editing skill that would only be seen in electronic music videos. My editing and camerawork does not challenge conventions of electronic music videos as it follows the generic conventions. I think this technique is very effective as it’s a rare shot my target audience would of seen in previous electronic music videos. SETTING AND LOCATION My main setting is at a festival which does not challenge typical conventions of electronic music videos. The festival scenes develop conventions of real media products as I have used my editing techniques to challenge conventions as stereotypically festival scenes in electronic music videos have not been edited. Some festival scenes I have split the screen or even reflected the shot to make my music video different to any other music videos my target audience will of seen.
FRAME 3 & 4
SPECIAL EFFECTS The special effects I have used within my music video could challenge conventions of real media products in some areas. In this frame it is not something people would stereotypically expect to see but I got inspiration from one electronic music video called Summertime Sadness. My special effects could develop the conventions of electronic music video if more music videos in the future used the same effects I have used. NARRATIVE The narrative is introduced at the beginning of my music video from the main actress burning a picture of her ex-partner. This does slightly challenge conventions as stereotypically electronic music videos do not have a narrative. My music video could develop conventions as more electronic music videos could start to have a narrative in their music videos from watching mine. From watching previous electronic music videos I realised that they stereotypically challenge peoples views on particular topics such as Avicii’s music video Silhouette challenges people views on sex changes where as my music videos challenges peoples view on smoking.
FRAME 5 & 6
REPRESENTATION OF ARTIST & PERFORMANCE Frame 5 represents the artist as it shows her smoking which challenges people opinions on the main artist but also makes people wary of daily occurrences such as smoking. Some peoples opinions could be negative due to this clip in my music video. It can cause controversy with my target audience which is what I wanted as it grabs more peoples attention to my music video which brings in a larger target audience. PROPS The main prop I have used in my music video is red lipstick as it represents a number of different things such as connotates the meaning of love and heartbreak. This does not challenge conventions of electronic music videos as this prop has been used in a range of different music videos which could also attract a wider audience for my music video. This prop could develop conventions of real media products as other artists may start using this prop in their music video as it works well as a main element when editing such as reversing a clip.

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Analysis

  • 1. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS ? Kiera Brown
  • 3. CAMERAWORK AND EDITING In this first frame it shows my editing techniques that I learnt from watching tutorials online. I reflected a clip of my music video as it is an unusual editing skill that would only be seen in electronic music videos. My editing and camerawork does not challenge conventions of electronic music videos as it follows the generic conventions. I think this technique is very effective as it’s a rare shot my target audience would of seen in previous electronic music videos. SETTING AND LOCATION My main setting is at a festival which does not challenge typical conventions of electronic music videos. The festival scenes develop conventions of real media products as I have used my editing techniques to challenge conventions as stereotypically festival scenes in electronic music videos have not been edited. Some festival scenes I have split the screen or even reflected the shot to make my music video different to any other music videos my target audience will of seen.
  • 5. SPECIAL EFFECTS The special effects I have used within my music video could challenge conventions of real media products in some areas. In this frame it is not something people would stereotypically expect to see but I got inspiration from one electronic music video called Summertime Sadness. My special effects could develop the conventions of electronic music video if more music videos in the future used the same effects I have used. NARRATIVE The narrative is introduced at the beginning of my music video from the main actress burning a picture of her ex-partner. This does slightly challenge conventions as stereotypically electronic music videos do not have a narrative. My music video could develop conventions as more electronic music videos could start to have a narrative in their music videos from watching mine. From watching previous electronic music videos I realised that they stereotypically challenge peoples views on particular topics such as Avicii’s music video Silhouette challenges people views on sex changes where as my music videos challenges peoples view on smoking.
  • 7. REPRESENTATION OF ARTIST & PERFORMANCE Frame 5 represents the artist as it shows her smoking which challenges people opinions on the main artist but also makes people wary of daily occurrences such as smoking. Some peoples opinions could be negative due to this clip in my music video. It can cause controversy with my target audience which is what I wanted as it grabs more peoples attention to my music video which brings in a larger target audience. PROPS The main prop I have used in my music video is red lipstick as it represents a number of different things such as connotates the meaning of love and heartbreak. This does not challenge conventions of electronic music videos as this prop has been used in a range of different music videos which could also attract a wider audience for my music video. This prop could develop conventions of real media products as other artists may start using this prop in their music video as it works well as a main element when editing such as reversing a clip.