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Analysis Report - 11 - 2014

A
Ahmad Chabanari (EIT, MEng)

This document provides a social media analysis report for October and November 2014. It analyzes metrics for the company's Facebook page likes (which increased by 7 likes in November), LinkedIn group members (which increased by 10 members in November), and Facebook post reach and engagement. The report finds that post reach dropped after October 15th when fewer posts were published. It recommends posting on Facebook 30 minutes before users are most online and focusing more on photo posts to increase engagement.

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1 Social Media Analysis October 1st 2014 - to - November 1st 2014 Prepared by: Ahmad Chabanari Social Media Analytics Manager Date: 11th November 2014
2 Table of Contents 1 Facebook Total Page Like Analysis........................................................................................................3 2 LinkedIn Group Membership Analysis ..................................................................................................4 3 Facebook Posting Analysis ....................................................................................................................5 3.1 Total Post Reach............................................................................................................................5 3.2 Best Time.......................................................................................................................................5 3.3 Post Type.......................................................................................................................................6 4 Conclusion.............................................................................................................................................6
3 1 Facebook Total Page Like Analysis Table 1 and Graph 1 below shows the total page like projected for the last one year. Table 1: Total Facebook Page Likes Graph 1: Facebook Total Page Like By analysing table 1 and graph 1 it shows that the total number page likes for the last one year increased by 36 likes, which considered only 3 %. For November 2014, page likes increased by 7 fans. Date Total page likes November 1st 2014 1,212 October 1st 2014 1,205 September 1st 2014 1,198 August 1st 2014 1,191 July 1st 2014 1,191 June 1st 2014 1,195 May 1st 2014 1,194 April 1st 2014 1,191 March 1st 2014 1,199 February 1st 2014 1,203 January 1st 2014 1,197 December 1st 2013 1,185 November 1st 2013 1,176
4 2 LinkedIn Group Membership Analysis Table 2: Total Linkedin Members Graph 2: Total Linkedin Members By analysing Table 2 and Graph 2 it shows that the total Linkedin members for the last 1 year were increased by 74 members, which considered only 7.3 %. In November 2014, 10 members has been increased. Date Total members November 2014 1,019 October 2014 1,009 September 2014 995 August 2014 995 July 2014 995 June 2014 993 May 2014 989 April 2014 978 March 2014 975 February 2014 966 January 2014 957 December 2013 949 November 2013 945
5 3 Facebook Posting Analysis 3.1 Total Post Reach The number of people who were served any activity from the Page including posts, posts by other people, Page like ads, mentions and check-ins are shown in Graph 3 below. Graph 3: Total Post Reach Based on Graph 3 above, the first two weeks post reach was high because of the project management symposium, and number of published posts was high. After October 15th , it has been dropped dramatically. 3.2 Best Time Because of the symposium, the peak time of online page fans is not relevant to analyse for November. The Table 4 below is for the previous month (October). Table 3: Peak Time of Online Page Fans Day Peak Time Sunday 12:00 PM
6 Monday 2:00 PM Tuesday 1:00 PM Wednesday 11:00 AM Thursday 11:00 AM Friday 12:00 PM Saturday 11:00 PM 3.3 Post Type The Figure 1 below shows that for this month the Links and Status posts are the most highly reached and engaged with page fans. Figure1: Post Type from PMI OVOC Facebook Page Insights. 4 Conclusion Based on the previous analysis, it was clearly shown that after October 15th the post reach has been dropped intensely because the number of posts has been decreased dramatically. This month, Facebook likes increased by 7 fans, and Linkedin increased by 10 members. ? Post time: Facebook daily post time to be the same of online fans peak time but 30 minutes before, as the following Table 5: Table 4: Recommended Facebook Post Time Day Peak Time
7 Sunday 11:30 AM Monday 1:30 PM Tuesday 12:30 PM Wednesday 10:30 AM Thursday 10:30 AM Friday 11:30 AM Saturday 10:30 PM ? Post type: This month the Links and Status was most engaged comparing to Photos, because they were more published. I recommend to focus on Photo posts since its more attractive to people.

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Analysis Report - 11 - 2014

  • 1. 1 Social Media Analysis October 1st 2014 - to - November 1st 2014 Prepared by: Ahmad Chabanari Social Media Analytics Manager Date: 11th November 2014
  • 2. 2 Table of Contents 1 Facebook Total Page Like Analysis........................................................................................................3 2 LinkedIn Group Membership Analysis ..................................................................................................4 3 Facebook Posting Analysis ....................................................................................................................5 3.1 Total Post Reach............................................................................................................................5 3.2 Best Time.......................................................................................................................................5 3.3 Post Type.......................................................................................................................................6 4 Conclusion.............................................................................................................................................6
  • 3. 3 1 Facebook Total Page Like Analysis Table 1 and Graph 1 below shows the total page like projected for the last one year. Table 1: Total Facebook Page Likes Graph 1: Facebook Total Page Like By analysing table 1 and graph 1 it shows that the total number page likes for the last one year increased by 36 likes, which considered only 3 %. For November 2014, page likes increased by 7 fans. Date Total page likes November 1st 2014 1,212 October 1st 2014 1,205 September 1st 2014 1,198 August 1st 2014 1,191 July 1st 2014 1,191 June 1st 2014 1,195 May 1st 2014 1,194 April 1st 2014 1,191 March 1st 2014 1,199 February 1st 2014 1,203 January 1st 2014 1,197 December 1st 2013 1,185 November 1st 2013 1,176
  • 4. 4 2 LinkedIn Group Membership Analysis Table 2: Total Linkedin Members Graph 2: Total Linkedin Members By analysing Table 2 and Graph 2 it shows that the total Linkedin members for the last 1 year were increased by 74 members, which considered only 7.3 %. In November 2014, 10 members has been increased. Date Total members November 2014 1,019 October 2014 1,009 September 2014 995 August 2014 995 July 2014 995 June 2014 993 May 2014 989 April 2014 978 March 2014 975 February 2014 966 January 2014 957 December 2013 949 November 2013 945
  • 5. 5 3 Facebook Posting Analysis 3.1 Total Post Reach The number of people who were served any activity from the Page including posts, posts by other people, Page like ads, mentions and check-ins are shown in Graph 3 below. Graph 3: Total Post Reach Based on Graph 3 above, the first two weeks post reach was high because of the project management symposium, and number of published posts was high. After October 15th , it has been dropped dramatically. 3.2 Best Time Because of the symposium, the peak time of online page fans is not relevant to analyse for November. The Table 4 below is for the previous month (October). Table 3: Peak Time of Online Page Fans Day Peak Time Sunday 12:00 PM
  • 6. 6 Monday 2:00 PM Tuesday 1:00 PM Wednesday 11:00 AM Thursday 11:00 AM Friday 12:00 PM Saturday 11:00 PM 3.3 Post Type The Figure 1 below shows that for this month the Links and Status posts are the most highly reached and engaged with page fans. Figure1: Post Type from PMI OVOC Facebook Page Insights. 4 Conclusion Based on the previous analysis, it was clearly shown that after October 15th the post reach has been dropped intensely because the number of posts has been decreased dramatically. This month, Facebook likes increased by 7 fans, and Linkedin increased by 10 members. ? Post time: Facebook daily post time to be the same of online fans peak time but 30 minutes before, as the following Table 5: Table 4: Recommended Facebook Post Time Day Peak Time
  • 7. 7 Sunday 11:30 AM Monday 1:30 PM Tuesday 12:30 PM Wednesday 10:30 AM Thursday 10:30 AM Friday 11:30 AM Saturday 10:30 PM ? Post type: This month the Links and Status was most engaged comparing to Photos, because they were more published. I recommend to focus on Photo posts since its more attractive to people.
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