Analyzing Advertisements
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This document analyzes and summarizes four magazine advertisements. For each ad, it identifies the basic human need addressed, the marketing technique used, and any additional meanings conveyed beyond promoting the product. The ads promote healthy eating for families, cancer treatment to keep families together, staying young and carefree, and wellness through spa treatments and healthy drinks. Cute imagery, family themes, and science-like presentations are some of the techniques used to attract viewers' attention and associate the products with positive values.
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Updates_in Head__Neck TNM staging- 9th edition.pptx
Updates_in Head__Neck TNM staging- 9th edition.pptxDr. Maroti Wadewale
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The Union for International Cancer Control (UICC) and the American Joint Committee on Cancer (AJCC) collaborate closely to produce the globally recognized TNM Classification of Malignant Tumours. Therefore, when discussing the "9th edition of UICC head and neck staging," it's largely in alignment with the updates introduced by the AJCC's Version 9. The UICC's TNM Core Committee finalized the 9th edition of the TNM Classification, with publication anticipated in August 2025.
The key updates for head and neck cancers in the 9th edition (or Version 9) reflect an ongoing effort to improve prognostic accuracy and align staging with contemporary clinical understanding and treatment outcomes. Here are the significant changes, particularly those relevant to head and neck:
* Emphasis on Personalized Care and Prognostic Refinements: The 9th edition reflects a greater focus on personalized care, incorporating refinements that aim to better predict patient outcomes.
* Revised Criteria for Specific Head and Neck Cancers:
* Nasopharyngeal Carcinoma (NPC): This site has seen substantial revisions, as highlighted in the previous response on AJCC updates. Key changes include:
* More precise definition of T3 disease (unequivocal evidence of bone involvement).
* Introduction of advanced radiologic extranodal extension (ENE) as an N3 criterion. This acknowledges the prognostic impact of ENE seen on imaging.
* Subclassification of M1 disease into M1a (3 or fewer metastatic lesions) and M1b (more than 3 lesions) to better stratify prognosis in metastatic settings.
* Redefined Stage Groups for NPC, with T1-2N0-1 now often falling into Stage I, and Stage IV being exclusively for metastatic disease, further subdivided by the M1a/M1b categories.
* Salivary Gland Cancers: Revised criteria based on updated imaging and anatomical features are being incorporated.
* HPV-Related Oropharyngeal Cancers: New staging is introduced for HPV-associated oropharyngeal cancers to better reflect their distinct biological behavior and prognosis, which is generally more favorable than HPV-negative oropharyngeal cancers. This often involves specific considerations for nodal burden.
* Integration of Imaging and Anatomical Features: The updates are grounded in recent evidence, incorporating insights from advanced imaging techniques and a deeper understanding of anatomical spread.
* International Collaboration: These updates are the result of collaborative efforts between the AJCC and UICC, involving input from cancer registries, clinical outcomes data, and disease-specific experts worldwide. The goal is to provide a unified and globally applicable staging system.
* Dynamic Update Process: Similar to the AJCC's shift from "Editions" to "Versions" for specific sites, the UICC is also exploring more flexible ways to share future TNM updates.
In essence, the 9th edition of the UICC staging system for head and neck cancers, particularly in areas like NPC and HPVnanoparticle and liposomes ppt .(NTDS)pdf
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REFERENCE: Harrisons Principles of Internal Medicine
GOLD -2025 Guidelines
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Ideal for medical students, residents, and practitioners seeking an up-to-date, evidence-based reference.
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Ad
Analyzing Advertisements
- 1. Analyzing Ads By Anna
- 2. For each magazine ad I will say: What basic human need it is addressing, What marketing technique the ad is using And how the ad is framed to catch the viewers attentionwhat other type of meaning is expressed in the ad beyond the basic human need and the marketing technique.
- 3. -Family: The wallabies want their children to eat healthy and be healthy -Health: Eating Back to Nature gives the wallaby family better choices for a healthier lifestyle. Freedom: At the bottom, the advertisement uses a put-down to show that the family has more choices. Love: Many families want to make healthier choices for their children. The ad uses wallabies, cute animals that immediately attract attention. The ad also has a natural looking border. The ad uses put-downs to show that their product is better and more healthy than Nature Valley.
- 4. Values: -family (girl and mother) -love (family) -health (saving mother from cancer) Family: This advertisement shows a mother and a daughter; a family. This way, Bayer is advertising that their medicine will stop more cancer deaths, therefore keeping together families affected by cancer. Nobody wants their loved ones to die. The ad looks very science-like (background, borders, etc.) and want to show the viewer that Bayer will bring your family together and save lives. They really use families and death to make you think that they will save anybody that has cancer.
- 5. The ad shows a business person drinking a Pepsi and blowing into the straw; this is normally what only little children do. This shows that this person is free from age. It also says forever young. Staying young: Many people do not want to age and want to be forever young have fun, etc. The ad catches the viewers attention because the background is gray, formal and business like, and smack in the middle there is a Pepsi glass that is being blown into by the business man. What the ad is trying to tell you that you need Pepsi to stay young and fresh.
- 6. Fun, comfort and health: going to the spa is something people do for comfort, fun and maybe health. Also some people do it for beauty. Health: the drink is called pure leaf The person in the advertisement looks happy. She looks like she is having fun. She has a bathrobe on, the caps on her eyes and is very clean, which resembles a spa treatment. The advertisers use a natural background (green grass, wooden bench) and have the model wear a bathrobe, etc. to resemble a spa. The big smile catches the viewers attention. So does the quote and the info at the bottom try to show that Lipton pure leaf is healthy. They want you to think that you need Pure Leaf to be healthy and have fun.