Analyzing Consumer Markets
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The document summarizes Walt Disney's consumer markets and business strategy. It discusses Disney's mission to entertain people through creative content. Disney has five market segments: studio entertainment, consumer products, media networks, parks and resorts, and interactive. Disney's greatest challenge is remaining relevant to its 95-year-old brand. It analyzes consumer behavior across various subcultures and influences. Disney works hard to connect with customers through innovative experiences and memories across its brands and platforms.
Analyzing Consumer Markets
- 2. WALT DISNEY ROY DISNEY
- 3. I am interested in entertaining people, in bringing pleasure, particularly laughter, to others, rather than being concerned with expressing myself with obscure creative impressions - Walt Disney
- 6. MARKET SEGMENTS 1.Studio Entertainment 2.Disney consumer products 3.Media Networks 4.Parks and Resorts 5.Disney Interactive
- 8. GREATEST CHALLENGE Keeping the 95-year-old brand relevant
- 11. What Influences Consumer Behavior? Cultural Factors Social Factors Personal Factors
- 13. works hard to connect with its customers on many levels through every single detail.
- 15. Let the Memorie s Begin Creating experiences and memories
- 17. WHAT ARE THE BENEFITS OF EXPANDING DISNEY BRANDS? Expanding leads to collection of revenues from all the segments WHAT DOES DISNEY DO BEST TO CONNECT WITH CUSTOMERS? Innovating and influencing every customer segment!!
- 21. DISCLAIMER Created by Dongari Gowtham, NIFFT Ranchi, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.