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Anamer Menguito - Writer Sample Works

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anamermenguito

The document describes print advertising campaigns created by Anamer Menguito for the 2007 Philippine elections and a Gatorade advertorial. The election ads used food metaphors like fish and bananas to encourage voters to carefully scrutinize candidates. An attached file also included a radio advertisement for Clean & Clear featuring an original song about overcoming challenges with a supportive partner.

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These works belong to: Anamer Menguito WRITER anamermenguito@yahoo.com +6329173293618/+6329234732183 # 9 P. Burgos St., Brgy San Jose, Pasig City Metro Manila, Philippines 1600
Works - Print 2007 Election Series - Fish Published by The Philippine Star Client: Philippine Marketing Association Gold, 2008 Araw Values Awards (http://www.arawvaluesawards2008.ph/content/view/24/1/) The series of print ads is a metaphor that cautions voters to choose candidates with the same vigilance they apply in choosing food for their families. Headline: How to avoid rancidity Clear eyes: He should clearly recognize and act upon important issues in society. Shiny scales: Do not be blinded by appearances; the insides might be rotten. Clean smell: Do not be deceived by flowery promises; what’s beneath could be putrid.
Works - Print 2007 Election Series - Banana Published by The Philippine Star Client: Philippine Marketing Association Gold, 2008 Araw Values Awards (http://www.arawvaluesawards2008.ph/content/view/24/1/) The series of print ads is a metaphor that cautions voters to choose candidates with the same vigilance they apply in choosing food for their families. Headline: How to avoid rottenness Firm: His principles should be unyielding; he must not easily give in to pressure from anyone, no matter how powerful the push. Marked: He must be seasoned but not rotting in his position. Thin-skinned: He must act on and be sensitive to the needs of his constituents.
Works - Print 2007 Election Series - Lettuce Published by The Philippine Star Client: Philippine Marketing Association Gold, 2008 Araw Values Awards (http://www.arawvaluesawards2008.ph/content/view/24/1/) The series of print ads is a metaphor that cautions voters to choose candidates with the same vigilance they apply in choosing food for their families. Headline: How to avoid wiltedness No holes or tears: He must have a clean name, uninvolved in shady business. Green: His platform must be fresh. Not limp: He must be active in fighting for the rights of others.
Sweat Advertorial Client: Gatorade
Works - Radio (file attached) BEAUTIFUL RIDE Clean & Clear Theme Song There really is no simple way, This is what I've learned. With more questions than answers, it's easy to get burned. I feel I’m trapped in circles been tryin’ to find the way, there's so much endless running to get to one place. BRIDGE And when things are not as they appear, it's nice to find somebody here. CHORUS And I’m glad it's you who's standing by my side. Glad it’s you on this beautiful ride. The day is long, but I have nothing to fear. ‘Cause when you're with me, the road ahead is clear. (2x) Everything is looking up, I can't wait to begin. Our best days are finally here, can't wait to let life in. CODA But sometimes I need a hand to hold as I travel the unknown. And it's hard for me to do it on my own. REPEAT BRIDGE REPEAT CHORUS

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Anamer Menguito - Writer Sample Works

  • 1. These works belong to: Anamer Menguito WRITER anamermenguito@yahoo.com +6329173293618/+6329234732183 # 9 P. Burgos St., Brgy San Jose, Pasig City Metro Manila, Philippines 1600
  • 2. Works - Print 2007 Election Series - Fish Published by The Philippine Star Client: Philippine Marketing Association Gold, 2008 Araw Values Awards (http://www.arawvaluesawards2008.ph/content/view/24/1/) The series of print ads is a metaphor that cautions voters to choose candidates with the same vigilance they apply in choosing food for their families. Headline: How to avoid rancidity Clear eyes: He should clearly recognize and act upon important issues in society. Shiny scales: Do not be blinded by appearances; the insides might be rotten. Clean smell: Do not be deceived by flowery promises; what’s beneath could be putrid.
  • 3. Works - Print 2007 Election Series - Banana Published by The Philippine Star Client: Philippine Marketing Association Gold, 2008 Araw Values Awards (http://www.arawvaluesawards2008.ph/content/view/24/1/) The series of print ads is a metaphor that cautions voters to choose candidates with the same vigilance they apply in choosing food for their families. Headline: How to avoid rottenness Firm: His principles should be unyielding; he must not easily give in to pressure from anyone, no matter how powerful the push. Marked: He must be seasoned but not rotting in his position. Thin-skinned: He must act on and be sensitive to the needs of his constituents.
  • 4. Works - Print 2007 Election Series - Lettuce Published by The Philippine Star Client: Philippine Marketing Association Gold, 2008 Araw Values Awards (http://www.arawvaluesawards2008.ph/content/view/24/1/) The series of print ads is a metaphor that cautions voters to choose candidates with the same vigilance they apply in choosing food for their families. Headline: How to avoid wiltedness No holes or tears: He must have a clean name, uninvolved in shady business. Green: His platform must be fresh. Not limp: He must be active in fighting for the rights of others.
  • 6. Works - Radio (file attached) BEAUTIFUL RIDE Clean & Clear Theme Song There really is no simple way, This is what I've learned. With more questions than answers, it's easy to get burned. I feel I’m trapped in circles been tryin’ to find the way, there's so much endless running to get to one place. BRIDGE And when things are not as they appear, it's nice to find somebody here. CHORUS And I’m glad it's you who's standing by my side. Glad it’s you on this beautiful ride. The day is long, but I have nothing to fear. ‘Cause when you're with me, the road ahead is clear. (2x) Everything is looking up, I can't wait to begin. Our best days are finally here, can't wait to let life in. CODA But sometimes I need a hand to hold as I travel the unknown. And it's hard for me to do it on my own. REPEAT BRIDGE REPEAT CHORUS