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What can you learn about UX from someone,
who never did things in the conventional way?
ANARCHY
IN THE UX
Designer, cultural change agent, Googler.
All-around smooth customer.
ediootti
Anarchy in the UX
1999-2002
The era of dancing skeletons
Passion, creativity & hard work make you a designer.
Not a college degree.
Always think of your design as a story.
Narratives aren¡¯t just for angsty teen wizards and sparkly vampires.
Always be curious and willing to learn.
Being skateboard-shaped (not T-shaped)
is the closest we get to becoming unicorns.
Bonus lesson:
KLF¡¯s ¡°White Room¡± is still one of the dankest albums of all time.
2003-2010
Growing as a designer
Don¡¯t be afraid to re-invent yourself.
Job hopping isn¡¯t a sin when you¡¯re a designer.
Use all projects, successful or otherwise, to grow.
Don¡¯t underestimate the power of writing down what you learned.
Always be yourself.
Unless you can be Batman. Always be Batman.
2011-2014
Rebellion against the norms
Don¡¯t be afraid to open up your process to the public.
(if that¡¯s possible from the business perspective)
Don¡¯t be a follower.
Familiarity helps, but never let trends de?ne
what would work in your project.
Personas don¡¯t always work.
Consider using moods instead.
2015-
Lessons on creative leadership
You don¡¯t become a design leader by nomination.
You become a design leader by taking initative and responsibility.
Everything is always about money.
So be prepared to wrap anything and everything around it.
Always bring a junior designer to your projects.
You should never stop growing, so make mentorship a two-way street.
Good team cultures are created.
Be explicit about it, and invite everyone to join.
Thanks for letting me
share my story!
ediootti

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Anarchy in the UX