The document describes different types of retail store environments. Some stores have a fast, self-service style where customers choose and buy quickly with no staff assistance. Others aim for a more comfortable atmosphere where customers can browse at their own pace with staff available to help within a few minutes. An ideal store is spacious and well-organized with different areas for product categories and information desks, so customers can carefully make their selection without distractions.
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Anastasia creativity2
2. Self-service store
All the product is
shown for the
customer
Music is very loud
Not cozy
atmosphere, fastfood
fashion = choose fast
and buy fast.
No contact with staff
3. Very cozy
All the product is
grouped by colors
Music is more lounge
type
Staff contacts within 2
minutes and gives
information about offers
Customers just walking
around and on mission
50/50
4. Nice spacious shop
All the product is
grouped by colors
Music is ok
Staff says hello and
forgets about you
Stuff on sale is far from
the entrance.
5. Little shop
All the product is
grouped by colors
Jackets and coats
hand near the
entrance; clothes
grouped by colors
Staff says hello and
offers assistance
Stuff on sale is far from
the entrance near the
cashier
Feels good in the store,
like at a friends house.
6. Spacious store
Security meets you
immediately and
watches you all the
time (feels weird)
Clothes grouped by
style and categories
Staff does not contact
Stuff on sale is far from
the entrance near the
cashier
It is warm in the store
and music is a bit
aggressive
7. Very beautiful
building, spacious
store
Product is grouped
in categories, well
organized
There is info desk
inside and plenty of
consultants
There is no music,
one can
concentrate on his
choice.
8. There are different brands and shops
with different goals.
There are fastfood type of shops where
a customer can do self-service for cheap
price and the overflow of customers has
to be fast.
There are more cozy and relaxed stores
where you can take your time choosing
and receive staffs assistance and help.