Anatomy of URL
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This document provides information on the anatomy of URLs and best practices for SEO-friendly URLs. It explains the different components of a URL, including the protocol, subdomain, domain, top-level domain, folders/paths, page, and anchors. It recommends using hyphens to separate path and page keywords, and notes that keyword effectiveness decreases with increased URL length and position within the URL. The document also lists popular top-level domains, country code top-levels, and file extensions.
Anatomy of URL
- 1. SEO Cheat Sheet: Anatomy of A URL SEO-FRIENDLY URL 1 OLD DYNAMIC URL 2 1 2 3 4 5 5 6 7 http://store.example.com/topics/subtopic/descriptive-product-name#top 1 Protocol 2 Subdomain Keyword Priority1 3 Domain 4 Top-Level Domain SEO Tips for URLs Observed Google priority of keyword placement: Use subdomains carefully. They may be treated as separate entities, splitting domain authority. Separate path & page keywords with hyphens (-). (1) Domain (2) Subdomain (3) Folder (4) Path/Page 5 Folders / Paths 6 Page 7 Named Anchor Anchors may help engines understand page structure. Keyword effectiveness in URLs decreases as URL length and keyword position increases.1 1 SEOmoz correlational data (2009) 1 2 3 4 5 6 7 7 7 http://www.example.com/index.php?product=1234&sort=price&print=1 1 Protocol 2 Subdomain Popular TLDs2 3 Domain 4 Top-Level Domain 5 Page / File Name 6 File Extension 7 CGI Parameters Popular ccTLDs* .com .net .org .edu .info .biz .name .cn .de .uk .nl .eu .ru .ar - commercial - infrastructure - non-profit - schools - informational - small business - personal sites 2 Verisign domain report (2009) - China - Germany - United Kingdom - Netherlands - European Union - Russian Federation - Argentina * ccTLD = Country Code TLD 息2009 S EOmoz 揃 w w w.seomoz.org 揃 Read SEOmoz. R a nk B ette r. Popular Extensions .htm - Static HTML .html - Static HTML .php - PHP code .asp - ASP code .aspx - ASP.NET .cfm - ColdFusion .jsp - Java Code