Ancestry...Dot What? | AEM Sig Community Event Presentation
- 1. Ancestry DotWhat? Stefan Pioso | Director SEO @ Ancestry April 15, 2016
- 2. 2
- 3. Who we are 稼看岳
- 4. Agenda I. Configuration & Considerations II. Situation III. Symptoms IV. Root Causes V. Solutions & Outcome VI. Review Takeaways VII.Questions
- 5. International Market Approach 5A country code top-level domain (ccTLD) is an Internet top-level domain generally used or reserved for a country Wikipedia.org
- 7. Canada homepage traffic dropped sharply! 7
- 8. So what changed? Site change - Nope Engine correlation - Google Known algo update/refresh - Nope Device type correlation - Nope SERP presentation change - $*#% 8
- 12. Root Causes 12
- 13. 13 They do speak with SEOs!
- 14. Serve the wrong language, suffer confusion. 14
- 15. Confusing signals force engines to guess. 15 CanadaUnited Kingdom
- 17. Short Term Title Fix 17
- 18. href Lang Fix 18
- 19. Results 19
- 20. Key Takeaways Dont make the engines guess Monitor your brands presence in SERPs Remember Google DOES talk to SEOs 20
- 21. Questions?
- 22. Stefan Pioso 22 Director, SEO @ Ancestry Linkedin.com/in/spioso Facebook.com/AncestryUS spioso@ancestry.com Leading Online Family History Resource @ancestry
- 23. Appendix
Editor's Notes
- #3: Largest online family history resource 17 billion records 70 million family trees 200 million photographs etc 2 million subscribers Products: Family history tools/records Desktop / mobile apps DNA Company: 1x public, 3x private