Anderson riccv
- 1. RIC L. ANDERSON Phone: (214) 544-7350 Cell: (214) 632-9652 rla@andersonbrand.com www.linkedin.com/in/ricanderson11 SENIOR MULTI-CHANNEL MERCHANDISING EXECUTIVE: RETAIL, WHOLESALE Diverse Senior Executive with a passion for creating The Customer Experience as a competitive advantage. Unique skill sets obtained from executive leadership and management experience in National, Specialty, and Regional Retail & Wholesale Organizations. Proven executive skills that create vision, development and execution of successful retail merchandising strategies. Seeks innovative solutions within retail strategies to create unique values in the market; brands products to be top of mind; builds teams that contribute and execute the strategy. KEY ACCOMPLISHMENTS AND SKILL SETS CUSTOMER CENTRIC PASSION: Analyzed, developed and executed successful retail merchandising strategies based on creating a better Customer Experience for Specialty & Department Stores and Wholesale Companies. MERCHANDISING STRATEGIES: Merchandised, sourced and executed successful strategies for multiple products: Apparel, Footwear, Accessories, Childrens, Intimate Apparel, Home D辿cor and Gourmet Food. VISIONARY & ENTREPRENEUR: Leadership of teams to successful creation of Fossil Leather, Harry and David Chocolate, Russell Newman Intimates, Baskins and Sears (B2B Direct to Customer- Store within a Store). INNOVATION INITIATIVES: (Sears) Test of new Store within a Store idea created 15% increases. (Harry & David) New Assortment and Transition initiatives created 25% increases. (Fossil) New Key Chain Product produced GM$ to fund the entire division. (Marich) Cross functional seasonal strategy increased sales by 25% EXECUTIVE LEADERSHIP & CULTURE: (Sears) Highest Cultural Rating of all Sears Merchandising Teams. Led Culture and Strategy Classes to Sears Executive Leadership & Merchandising Teams. (May Co.) DMM of the Year. MULTI-CHANNEL RETAIL CHANNELS: (Sears): Vision and development of 5 Revenue Channels. Innovative E-Commerce strategy that increased sales and profit by 120%. Developed $100M B2B strategy. Created new direct to customer E-Mail strategy including E-Catalogs. Execution and leadership of Retail Catalog as a revenue channel. P&L OPERATIONS: Management of Sears Footwear $750M, Russell Newman- Intimate Apparel, Harry and David Stores and Wholesale, and Fossil. Direct or dotted line leadership of Store Operations in each company. INTERNATIONAL EXPERIENCE: Sourced and managed partnerships with leading manufacturers in 14 countries with multiple products. Skill sets to execute the entire process of concept to shelf relationships. PROFESSIONAL EXPERIENCE ANDERSON STRATEGIC BRAND CONCEPTS, McKinney, TX 2008-Present CEO President: Interim Retail & Wholesale Merchandising Executive, Retail & Wholesale Consultant, strategic planning and brand consultancy focused on Retail & CPG Products requiring cross functional rejuvenated models. Developed the Brand Vision that clarified Brand and Strategy issues for PFI Western in footwear and apparel.. Built and facilitated the successful Corporate Brand Strategy for Marich Confections- increased sales& margins. Restructured Cabelas Merchandising and Inventory Organization in partnership with another consultancy firm. Created Vision and executed innovative initiatives for Brick and Mortar Strategy at Wisteria Home Decor. Instruct MBA Classes on Retail Strategy at SMUs Cox School of Business Leadership Center. SEARS HOLDINGS CORPORATION, Hoffman Estates, IL 2005-2008 Vice President, General Manager: Retail Merchandising Executive $750M P&L accountability in four revenue channels across 920 Stores; 40+ direct and indirect reports. Highest performing Softlines category in Sears 2007-2008, with highest GM% in store history. Achieved highest Cultural Leadership Rating across all Sears merchandising divisions. Innovative Retail Merchandising processes to analyze, manage financial opportunities and set goals within Shoe Division (Good-OK- Ugly, Lifestyle financial reviews, Big Idea, Critical Thought Process, Purple Cow Focus) Developed Vision, goals and executed E-Commerce footwear strategy increasing sales to $10 M in 18 months. Innovative Key Initiatives & Goals: Work strategy, E-Commerce, Top 200 Inventory Strategy, and Mad About Shoes marketing event to positioned division for growth in Sales, GM$ and value in the customers mind.
- 2. Leadership of an industry leading $125 M Retail Work Boot partnership with cross functional support groups resulting in Sears as the destination in Work Footwear. Re-established direct mail as a product revenue channel through Work Boot & Apparel Catalog. Created $100M B2B Work partnership strategy. Entrepreneurial Store Operational processes to train field, open communications and drive productivity. ANDERSON STRATEGIC BRAND CONCEPTS, McKinney, TX 2004-2005 CEO President: Interim Retail Merchandising Executive, Consultant-Retail and Wholesale, strategic planning and branding consultancy focused on Retail and CPG businesses requiring defined rejuvenated models and objectives. Leadership and development of the Vision for the Turn-Around Merchandising Strategy for Baskins (Womens, Mens, Childrens Apparel Specialty Stores own by Private Equity). Created and successful execution of Merchandising, Brand, Marketing, and Online Strategies for apparel and footwear, meeting goals of sustainable sales increases, reduced marketing costs, improved profits (500bps GM % increase), customer frequency, destination shopping, lower inventories and roadmap for scalability. 600% ROI performance on Exit Strategy for the Private Equity Group- dramatically above expectations. RUSSELL-NEWMAN, INC. Denton, TX 2002-2004 President of Intimate Apparel, Executive Leadership Consultant Authored corporate vision for new structuring model that created strategic competitive advantages and processes to increase growth organically and by acquisition: doubled size through acquisition in 2007. Launched Company Profile/Brand Identity with first E-Commerce and informational marketing brochure. Created new Intimate Apparel Division generating first year sales of $5M. Partnership and License of Caribbean Joe Sleep and Daywear lines for company. HARRY and DAVID, Medford, OR 2000-2002 Senior Vice President, Retail Stores and Wholesale Division Led creation of new merchandising revenue model for Brand contributing to additional Sales, GM$. Identified and executed strategy for a $50M chocolate wholesale opportunity with first year sales of$5 million. Successful partnerships with cross functional teams from support groups needed for every element of execution from product development to packaging. Increased sales by 10% through affinity cross selling plan and a new Big Three product strategy. Innovative strategic merchandising and marketing process templates for current and new events. SAKS INCORPORATED, Des Moines, IA 1997-2000 Senior Vice President/General Merchandising Manager/ Shoes/Accessories/Intimate/Kids Developed and executed annual long-range strategic plans for childrens, accessories, shoes, and intimate apparel categories - $160M in annual sales. Increased comparable store sales by 15% and GM$ by 17% through multiple product & brand strategy initiatives.. Intimate Apparel Team Leader for Saks Inc. Best performing category merchandising team in all Private Labels. Best performing Footwear and Accessory Divisions in Saks Inc. through execution of innovative cross functional marketing programs. Developed innovative new Coach, Fossil and Tommy Hilfiger Concept Shops with marketing strategies. WHITEWING CLOTHING COMPANY, McKinney, TX 1995-1996 CEO-President Creative Concepts, Sales, P & L Founded a company based on creating multiple clothing brands and developing brand images for companies. FOSSIL INC., Richardson, TX 1991-1995 Vice President, Leather Division Strategy, P & L, Sourcing, Design, Packaging, Sales Pioneered and led team that built the Fossil Leather division into an industry leader in fashion leather accessories. Developed the Brand Position Strategy that is still used today and has grown to an over $200M Division. ADDITIONAL EXPERIENCE MAY DEPARTMENT STORES: Vice President/ DMM Footwear & Intimate Apparel. Leadership - Divisional Merchandising Manager of the year, highest performing Division in May Co. Increased Intimate Apparel Sales & Profit through innovative merchandising & marketing initiatives. Built trust by creation, execution and facilitating cross functional Store/Merchant/Vendor Seminars RIC L. ANDERSON, 2
- 3. FEDERATED DEPARTMENT STORES: Divisional Merchandising Manager Footwear NEIMAN-MARCUS: Buyer Footwear (Best performing Team in Carter Hawley Hale 2 years in a row) EDUCATION Missouri State University, 1976 Springfield, Missouri BS, Business Management and Marketing Graduated Cum Laude Whos Who in American Colleges and Universities RIC L. ANDERSON, 3