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AndiSites’ portion of
“Budgetproof Marketing & Websites”
presented at
HBCU Media Week 2015
July 9, 2015
Hampton University
Andrea Ferguson | AndiSites

Andrea Ferguson, President & Project Manager
AndiSites Inc.
www.andisites.com
Award-winning mobile-responsive websites, demystified
Meet the Team

What does a university
website redesign cost?
27K students
$540,000
$20/student13.5K
$283,500
$21
9.5K
$225,000
$24
4.5K
$155,000
$34

What does your website
budget look like?

What should you focus on?

Content Management System
Up-to-date, engaging content
Mobile-friendly
Search engine optimization (SEO)
Intuitive navigation
Graphic design
Media (photos, video, audio)
Analytics

Mobile-friendly $
2013 2014
72%
83%
Source: Pearson

72%
83%
Google: “mobile friendly test”

Content Management System $

1. Up-to-date, engaging content
2. Intuitive navigation
3. Media (photos, video, audio)
4. Graphic design
5. Analytics
6. Search engine optimization (SEO)
Low- to no-cost $ $

Content $
• Cut anything that’s old and irrelevant
• Cut half of what’s left

hemingwayapp.com

Navigation $
• Consider your audience (“FOR _____” menu)
• Aim for 5-7 navigation items, max

• Dramatic photography
• Good-quality video
Media $ $

Graphic design $ $
• Flat colors instead of gradients & textures
• Bigger buttons
• Bigger fonts

Source: Websitesthatsuck.com

Analytics $
www.googleanalytics.com
Basic SEO $
• Mobile-friendliness
• User engagement
• Highly-ranked sites link to you

A better way to make mobile-friendly websites.
Friendly approach. Serious results.
PHONE: (919) 704-4683
WEB: www.andisites.com
EMAIL: andrea@andisites.com
TWITTER: @andisites
FACEBOOK: www.facebook.com/andisites
LINKEDIN: www.linkedin.com/company/andisites-inc-
GOOGLE+: plus.google.com/+Andisites
Meet the Team

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AndiSites Presentation at HBCU Media Week 2015

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AndiSites Presentation at HBCU Media Week 2015