Andrew Bowins: Senior VP, Corporate and Digital Communications, MasterCard
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The document discusses the challenges of content pollution and information overload in the era of digital storytelling. It notes that we have reached a fork in the road regarding how content and communication are managed online. The key messages are that relevant, genuine conversation is important but difficult due to the large amount of information, and that listening, learning, and responding with relevant information is vital for effective engagement and persuasion.
Andrew Bowins: Senior VP, Corporate and Digital Communications, MasterCard
- 1. The War on Content Pollution: Big Data at the Intersection of Code and Content in the Era of Digital Storytelling Andrew Bowins, Senior Vice President Corporate & Digital Communications, MasterCard Worldwide
- 6. Were at a fork in the road. @Mastercardandy
- 11. @Mastercardandy
- 12. Everyone in this room is in the trust business. @Mastercardandy
- 13. @Mastercardandy Art & Science of Communication.
- 14. The world is going to get there with or without us. @Mastercardandy
- 16. Never give a listener a reason not to listen. @Mastercardandy
- 17. @Mastercardandy The Medium is the Message.
- 18. @Mastercardandy The Medium is NOT the Message.
- 22. You have two ears and one mouth so you better listen twice as hard before you speak. @Mastercardandy
- 23. It was impossible to get a conversation going. Everybody was talking too much. -Yogi Berra @Mastercardandy
- 24. @Mastercardandy
- 25. @Mastercardandy
- 26. @Mastercardandy
- 27. Listen. Learn. Respond with relevance. Engage. Persuade. And then listen some more. @Mastercardandy
- 28. @Mastercardandy
- 29. Every conversation that does happen defines opportunity. @Mastercardandy
- 30. @Mastercardandy
- 31. @Mastercardandy
Editor's Notes
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- This is how we do it at MasterCard today.The conversation suite is where we listen and respond; where we collate and analyze.But its not our only source of data. Digital payments represent billions upon billions of transactions every year. All that information is like the underwater portion of the iceberg.
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