Andrew goodwin
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Andrew Goodwin is a music video theorist who believes there are 6 key elements that make a successful music video according to his research. These elements are: 1) A relationship between the lyrics and visuals, 2) A relationship between the music and visuals, 3) Genre-related style and iconography, 4) Multiple close-ups of the main artist, 5) Elements of voyeurism, especially regarding females, and 6) Intertextual references to other media texts. He cites several examples of popular music videos that illustrate these elements.
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Intertextuality in Music Videos
Intertextuality in Music VideosAdea Broqi
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Intertextuality refers to relationships between texts, such as when music videos reference other media like books, TV shows, or films through visual cues. This is usually done through mise-en-scene elements like costumes, locations, and props. It aims to capture audience attention by having them make connections to the references. Examples given are Taylor Swift's "Love Story" video referencing Romeo and Juliet through traditional costumes and setting, and Madonna's "Material Girl" referencing Marilyn Monroe's "Diamonds Are a Girl's Best Friend" through similar styling, costumes, and props between the two videos. Intertextuality can be used for marketing to attract more viewers or allow audiences to engage with theWhat is a music video
What is a music videoOllie Green
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This document outlines Andrew Goodwin's conventions of music videos. It discusses that music videos are meant to visually represent the artist/band, provide a visual guide to the music, and encourage repeated listening of the song. Common conventions include performance of the song, telling a narrative story, using themes relevant to the genre, symbolic imagery, stylish cinematography, rhythmic editing, experimental camerawork, lighting techniques, and breaking continuity rules. Music videos often reference other media and the relationship between lyrics and visuals can be illustrative, amplifying, or contradictory. Voyeurism and notions of looking are commonly used to sell music through sex appeal. Record labels require different themes for different artists depending on their genre.Andrew goodwin and laura mulvey
Andrew goodwin and laura mulveyCVSmediastudies
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The document discusses music video theory proposed by Andrew Goodwin and Laura Mulvey. Goodwin identifies several conventions of music videos, including demonstrating genre characteristics, relating lyrics and visuals, relating music and visuals, and addressing record label demands. Mulvey proposes the theory of the male gaze, where the audience perspective is that of a heterosexual man focusing on a woman's body, reducing her to a sexual object. Music videos often employ techniques like camera movements and slow motion to highlight a woman's physical appearance from the male gaze perspective.Andrew goodwins theory 17.06.16
Andrew goodwins theory 17.06.16myajade
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Andrew Goodwin proposed 5 characteristics for music videos: 1) Representing genre stereotypes, 2) Focusing on the performer ("notions of looking"), 3) Promoting the artist's image, 4) Incorporating references to other media ("intertextuality"), 5) Having a clear relationship between lyrics and visuals. Examples are given showing how music videos by Fifth Harmony, Beyonc辿, Iggy Azalea, Little Mix, Sia, and Taylor Swift demonstrate some of these characteristics.Andrew Goodwin's Theory
Andrew Goodwin's Theorynasehathechosenone
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Andrew Goodwin's theory discusses common characteristics found in music videos. Some key points include:
1) Music videos typically demonstrate genre characteristics like dance routines for pop bands or revealing clothing for rap videos.
2) There is frequent use of voyeurism and notions of looking, especially with the female body being treated in a seductive manner.
3) Visuals in music videos are used to illustrate, amplify, or disjuncture from the song's lyrics and meaning. Record labels also influence visual styles of the artist.Conventions of pop music video
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The document discusses common conventions in pop music videos, including costumes reflecting trends or conceptual ideas, artists depicted as happy or sad depending on the song's message, audiences engaged through relatable scenes like dancing, prominent male gaze through sexualized portrayals of female artists, young characters and themes of love to attract younger viewers, references to the artist's name, and identifying motifs for particular artists.Andrew Goodwin's Theory
Andrew Goodwin's TheoryAmy Tompkins
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The document summarizes Andrew Goodwin's key aspects of analyzing music videos, including genre characteristics, relationships between lyrics and visuals, music and visuals, demands of record labels, notions of looking, and intertextuality. Specific music video examples are provided to illustrate each aspect, such as One Direction demonstrating genre characteristics of a boy band, Coldplay's "The Scientist" matching its reversed video to the lyrics "go back in time", and Beyonc辿's "Crazy in Love" portraying notions of looking through fragmented shots.Andrew goodwins presentation final 1
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This document summarizes Andrew Goodwin's theories about music video conventions and techniques. It discusses common elements in music videos like genre characteristics, narrative/performance, intertextual references, and relationships between lyrics/music and visuals. Techniques covered include illustration, amplification, and disjuncture. It also addresses the star image, iconology, notions of looking/voyeurism, genre characteristics, and the role of record labels. The document provides many examples to illustrate Goodwin's points about how music videos are typically constructed and aim to promote the artist.Theories for representation
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This document discusses several theories related to representation in media such as music videos. It first describes a music video production about lost love between a male and female. It then discusses Richard Dyer's star theory that stars are constructed images meant to increase sales and brand identity. The document also covers Richard Dyer's typography of representation, John Berger's analysis of gender representation with women as commodities, and Laura Mulvey's male gaze theory where women are portrayed for the male audience. The document applies these theories to analyze the representation in the described music video production. It concludes with Andrew Goodwin's theory on typical conventions in different music video genres."Falling" Example Production/Project Pitch
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The document provides details about the music video for Harry Styles' song "Falling" including the production company, writer, director, concept, and key talent. It describes Harry Styles as the star and co-writer of the song. It outlines the experience and recognition of the director Dave Meyers and writer Kid Harpoon. It also lists the credentials of the producers Fuliane Petikyan and Nathan Scherrer. It notes that the video has a vintage renaissance feel compared to Taylor Swift's "Cardigan" video but focuses more on portraying one man's vulnerability through art.Candy Robbie Williams analysis
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This document provides an analysis of the music video for Robbie Williams' song "Candy". It summarizes the following key points:
1) Robbie Williams plays a guardian angel role in the video, protecting a woman who thinks she can get everything she wants from men.
2) The video was intended to rebrand Robbie Williams' solo career after leaving Take That.
3) Several shots in the video link the provocative lyrics to visuals of men looking at the woman in a sexual way.
4) Robbie Williams wears pink and changes costumes throughout to represent different aspects of gender, class, and identity.Our pitch music video
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Our music video will tell the story of a teenage boy dealing with a recent breakup through flashbacks. The main character will walk down a street lip syncing to the song while flashbacks of his previous relationship play out on a green screen behind him. As the chorus starts, his band members will join him. The flashbacks will get darker to represent the relationship deteriorating. We aim to represent stereotypical teenage relationships and engage audiences by portraying a relatable story of heartbreak.Andrew Goodwin
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The document discusses several theories about relationships between music video elements and the song. It outlines 6 main theories: 1) Relationship between lyrics and visuals, 2) Relationship between sound and visuals, 3) Genre-related styles and icons, 4) Close-ups of artists to promote their image, 5) Voyeurism and sexuality, particularly of women, and 6) References to other media like films. Each theory is explained and an example music video is given to illustrate how it has been applied.Music video analysis
Music video analysisharrisryan34
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The music video relates well to the dance genre, featuring scantily clad women dancing to the beat of the music in exotic locations. Though the lyrics are about loving with no one to love, the visuals do not connect directly and instead show people dancing and appearing happy together. The music and visuals sync well, with the dancing speeding up or slowing down corresponding to the tempo. Close ups focus on sentimental gestures between the women to show their close relationship rather than their faces.R&B Music Videos
R&B Music VideosSt Pauls College
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R&B music videos typically reflect the music and lyrics in several ways. Narrative videos tell a story that relates directly to the lyrics, while up-tempo songs with strong beats feature choreography unrelated to the lyrics. Artists like Usher, Chris Brown, and Neyo are known for incorporating complex dance routines into their videos. Videos also commonly feature expensive displays of wealth like luxury cars, mansions, and private jets to glamorize the artist's lifestyle and attract audiences. Models are often included to play romantic partners and enhance the artist's appearance.Conventions of music video
Conventions of music videohaverstockmedia
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Genre conventions, lyrics, visuals, music, and voyeurism are common elements used in music videos. Record labels also influence music video content by demanding close-ups of artists and sexualization of women to appeal to audiences. Music videos now commonly use intertextuality by referencing other media texts. Common music video styles include performance, narrative, and concept-based approaches.Music video analysis Pink Perfect - Fariha Haque
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The music video for Pink's "Perfect" uses cinematography, settings, and editing to tell the story of a woman reflecting on her life. Close-ups and cross fades show her memories from childhood to the present, portraying her at different ages through flashbacks of school, home life, and social settings. Locations from her past are projected behind her as an adult, emphasizing her journey of self-understanding over time. The simple editing style enhances the nostalgic feel of the flashbacks.Moodboard
MoodboardCalsMC
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This moodboard was created by Charlie and I for a romance genre music video. It contains images of couples kissing, hugging, and holding hands to represent stereotypical romance imagery. Hearts and the word "love" are repeated throughout to indicate the romantic genre. Feedback was generally positive, noting the clear genre representation through the couple images and hearts. Suggested improvements included making the lyrics around the edge more readable and including more images representing sadness over a break up.Andrew Goodwin's Theory 
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The document discusses Andrew Goodwin's 6 features of music videos and analyzes how the music video for "Glad You Came" by The Wanted illustrates these features, such as showing relationships between the lyrics and visuals through scenes that match what is being sung and having visuals and editing that amplify the tone of the music. The video also demonstrates genre characteristics of a typical boy band through shots of the group and close-ups of individual members, as well as some treatment of women that promotes voyeurism. Intertextual references in the opening credits help establish the band's brand identity across their videos.Andrew godwin music video conventions
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Andrew Goodwin believed there are several important conventions for music videos. These include making the main artist the center of attention through their appearance, positioning, and unique style. Music videos should also include either a narrative story or dance performances to engage audiences. Additionally, Goodwin thought there should be a clear relationship between the lyrics of the song and the visuals depicted in the music video, whether illustrating, amplifying, or contradicting the lyrics.Pop Genre Amended
Pop Genre AmendedCharlotte Bell
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The document discusses pop music videos and conventions. It focuses on Taylor Swift as an inspiration because she incorporates both narrative and performance elements in her videos. When creating their own pop music video, the group wants to use conventions like special effects and dance routines but not overuse them so the video does not seem tacky. They chose Taylor Swift's song "Out of the Woods" because it does not have a pre-existing video, giving them creative control. They plan to use mundane costumes and locations to make the video relatable while also including a dance studio setting for performances.72:MV conventions - Godwin's theory
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Andrew Godwin proposed several conventions for effective music videos:
1) Voyeurism through cameras/lenses to sexualize or spy on characters.
2) Including either a narrative or artist performance to engage audiences.
3) Employing genre-specific conventions through shots, locations, actors.
4) Having visuals illustrate, amplify, or contradict lyrics to add meaning.
5) Using intertextual references to other media to increase appeal.
6) Constructing an artist's identity through memorable props, ideas, or icons.Andrew goodwins theory
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The document discusses several codes and conventions that are commonly found in music videos. It notes that visuals in music videos often illustrate, amplify, or contradict the lyrics being sung. Music videos also frequently use visuals that amplify or illustrate the beat and music. Additionally, certain music genres have developed signature styles and iconography in their music videos. There is also often voyeurism and close-ups of the main artist in music videos. Many music videos contain intertextual references to other music videos, films, or television shows.The wombats music video pitch
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The group proposes a music video for Taylor Swift's song "Out of the Woods." They will split the video between a narrative and performance. The performance will take place in the woods, showing Taylor singing amidst close-ups and mid-shots. The narrative will follow Taylor's character and a male as their relationship develops from carefree to anxious, as described in the song's lyrics. The video will cut between the three sections of performance, narrative, and insert shots of dancers to represent the message of the song.Taylor swift love story
Taylor swift love storyKenzaHardy1
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The music video for Taylor Swift's "Love Story" was produced in 2008 and depicts a Romeo and Juliet-style love story between two young people from feuding families. The video draws from Shakespeare's play by showing Swift and her love interest defying their families' wishes to stay apart. Shots of Swift singing on a balcony directly reference the famous balcony scene. While the song has country pop elements, the lavish costumes and settings portray the characters as upper class. The video aims to promote Taylor Swift's image and appeal to both male and female audiences through romantic and glamorous portrayals of the young couple.Goodwins theory 
Goodwins theory zacharyletzermedia1
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Goodwin identified several relationships between music videos and their lyrics:
1) The visuals can either complement the lyrics by amplifying their meaning, or contradict the lyrics.
2) The visuals are often edited to match the pace and beats of the song.
3) Artists establish trademarks or signature moves to make their music recognizable.Research PPT
Research PPTphoebereynolds1
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The document provides information about genre conventions in music videos. It discusses conventions commonly found in music videos generally, such as the use of jump cuts and lip syncing. It also examines conventions specific to love song music videos, such as having a narrative focus on a love story between two people. The document also analyzes some specific music videos and artists, including Taylor Swift's "Love Story" video, to identify how they employ typical conventions.
shot types presentation by thanh and his group
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Long shots show people and surroundings, medium shots show people talking or in an over-the-shoulder frame, and extreme close ups focus on eyes to convey emotion. High angle shots create tension by looking down on subjects, while low angles indicate power dynamics and protagonists. Extreme long shots establish locations, and close ups similarly highlight emotions.More Related Content
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Theories for representation
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This document discusses several theories related to representation in media such as music videos. It first describes a music video production about lost love between a male and female. It then discusses Richard Dyer's star theory that stars are constructed images meant to increase sales and brand identity. The document also covers Richard Dyer's typography of representation, John Berger's analysis of gender representation with women as commodities, and Laura Mulvey's male gaze theory where women are portrayed for the male audience. The document applies these theories to analyze the representation in the described music video production. It concludes with Andrew Goodwin's theory on typical conventions in different music video genres."Falling" Example Production/Project Pitch
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The document provides details about the music video for Harry Styles' song "Falling" including the production company, writer, director, concept, and key talent. It describes Harry Styles as the star and co-writer of the song. It outlines the experience and recognition of the director Dave Meyers and writer Kid Harpoon. It also lists the credentials of the producers Fuliane Petikyan and Nathan Scherrer. It notes that the video has a vintage renaissance feel compared to Taylor Swift's "Cardigan" video but focuses more on portraying one man's vulnerability through art.Candy Robbie Williams analysis
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This document provides an analysis of the music video for Robbie Williams' song "Candy". It summarizes the following key points:
1) Robbie Williams plays a guardian angel role in the video, protecting a woman who thinks she can get everything she wants from men.
2) The video was intended to rebrand Robbie Williams' solo career after leaving Take That.
3) Several shots in the video link the provocative lyrics to visuals of men looking at the woman in a sexual way.
4) Robbie Williams wears pink and changes costumes throughout to represent different aspects of gender, class, and identity.Our pitch music video
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Our music video will tell the story of a teenage boy dealing with a recent breakup through flashbacks. The main character will walk down a street lip syncing to the song while flashbacks of his previous relationship play out on a green screen behind him. As the chorus starts, his band members will join him. The flashbacks will get darker to represent the relationship deteriorating. We aim to represent stereotypical teenage relationships and engage audiences by portraying a relatable story of heartbreak.Andrew Goodwin
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The document discusses several theories about relationships between music video elements and the song. It outlines 6 main theories: 1) Relationship between lyrics and visuals, 2) Relationship between sound and visuals, 3) Genre-related styles and icons, 4) Close-ups of artists to promote their image, 5) Voyeurism and sexuality, particularly of women, and 6) References to other media like films. Each theory is explained and an example music video is given to illustrate how it has been applied.Music video analysis
Music video analysisharrisryan34
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The music video relates well to the dance genre, featuring scantily clad women dancing to the beat of the music in exotic locations. Though the lyrics are about loving with no one to love, the visuals do not connect directly and instead show people dancing and appearing happy together. The music and visuals sync well, with the dancing speeding up or slowing down corresponding to the tempo. Close ups focus on sentimental gestures between the women to show their close relationship rather than their faces.R&B Music Videos
R&B Music VideosSt Pauls College
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R&B music videos typically reflect the music and lyrics in several ways. Narrative videos tell a story that relates directly to the lyrics, while up-tempo songs with strong beats feature choreography unrelated to the lyrics. Artists like Usher, Chris Brown, and Neyo are known for incorporating complex dance routines into their videos. Videos also commonly feature expensive displays of wealth like luxury cars, mansions, and private jets to glamorize the artist's lifestyle and attract audiences. Models are often included to play romantic partners and enhance the artist's appearance.Conventions of music video
Conventions of music videohaverstockmedia
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Genre conventions, lyrics, visuals, music, and voyeurism are common elements used in music videos. Record labels also influence music video content by demanding close-ups of artists and sexualization of women to appeal to audiences. Music videos now commonly use intertextuality by referencing other media texts. Common music video styles include performance, narrative, and concept-based approaches.Music video analysis Pink Perfect - Fariha Haque
Music video analysis Pink Perfect - Fariha HaqueFariha Haque
油
The music video for Pink's "Perfect" uses cinematography, settings, and editing to tell the story of a woman reflecting on her life. Close-ups and cross fades show her memories from childhood to the present, portraying her at different ages through flashbacks of school, home life, and social settings. Locations from her past are projected behind her as an adult, emphasizing her journey of self-understanding over time. The simple editing style enhances the nostalgic feel of the flashbacks.Moodboard
MoodboardCalsMC
油
This moodboard was created by Charlie and I for a romance genre music video. It contains images of couples kissing, hugging, and holding hands to represent stereotypical romance imagery. Hearts and the word "love" are repeated throughout to indicate the romantic genre. Feedback was generally positive, noting the clear genre representation through the couple images and hearts. Suggested improvements included making the lyrics around the edge more readable and including more images representing sadness over a break up.Andrew Goodwin's Theory
Andrew Goodwin's Theory AbbieYapp
油
The document discusses Andrew Goodwin's 6 features of music videos and analyzes how the music video for "Glad You Came" by The Wanted illustrates these features, such as showing relationships between the lyrics and visuals through scenes that match what is being sung and having visuals and editing that amplify the tone of the music. The video also demonstrates genre characteristics of a typical boy band through shots of the group and close-ups of individual members, as well as some treatment of women that promotes voyeurism. Intertextual references in the opening credits help establish the band's brand identity across their videos.Andrew godwin music video conventions
Andrew godwin music video conventionsSheila Amas
油
Andrew Goodwin believed there are several important conventions for music videos. These include making the main artist the center of attention through their appearance, positioning, and unique style. Music videos should also include either a narrative story or dance performances to engage audiences. Additionally, Goodwin thought there should be a clear relationship between the lyrics of the song and the visuals depicted in the music video, whether illustrating, amplifying, or contradicting the lyrics.Pop Genre Amended
Pop Genre AmendedCharlotte Bell
油
The document discusses pop music videos and conventions. It focuses on Taylor Swift as an inspiration because she incorporates both narrative and performance elements in her videos. When creating their own pop music video, the group wants to use conventions like special effects and dance routines but not overuse them so the video does not seem tacky. They chose Taylor Swift's song "Out of the Woods" because it does not have a pre-existing video, giving them creative control. They plan to use mundane costumes and locations to make the video relatable while also including a dance studio setting for performances.72:MV conventions - Godwin's theory
72:MV conventions - Godwin's theorykenzamokhtari
油
Andrew Godwin proposed several conventions for effective music videos:
1) Voyeurism through cameras/lenses to sexualize or spy on characters.
2) Including either a narrative or artist performance to engage audiences.
3) Employing genre-specific conventions through shots, locations, actors.
4) Having visuals illustrate, amplify, or contradict lyrics to add meaning.
5) Using intertextual references to other media to increase appeal.
6) Constructing an artist's identity through memorable props, ideas, or icons.Andrew goodwins theory
Andrew goodwins theorySammyallen
油
The document discusses several codes and conventions that are commonly found in music videos. It notes that visuals in music videos often illustrate, amplify, or contradict the lyrics being sung. Music videos also frequently use visuals that amplify or illustrate the beat and music. Additionally, certain music genres have developed signature styles and iconography in their music videos. There is also often voyeurism and close-ups of the main artist in music videos. Many music videos contain intertextual references to other music videos, films, or television shows.The wombats music video pitch
The wombats music video pitchAbigail Downes
油
The document proposes a music video for the song "1996" by the indie band The Wombats. The song is nostalgic for the band members' childhoods in the 1990s. The proposed video would follow a teenage couple whose relationship mirrors the changing tone of the song, starting happy but facing struggles before reconciling by the end. Scenes of the band playing would be intercut with scenes of the couple in various 1990s-era settings to represent the band and couple's experiences over time.Music video pitch
Music video pitchsophieordidgemedia
油
The group proposes a music video for Taylor Swift's song "Out of the Woods." They will split the video between a narrative and performance. The performance will take place in the woods, showing Taylor singing amidst close-ups and mid-shots. The narrative will follow Taylor's character and a male as their relationship develops from carefree to anxious, as described in the song's lyrics. The video will cut between the three sections of performance, narrative, and insert shots of dancers to represent the message of the song.Taylor swift love story
Taylor swift love storyKenzaHardy1
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The music video for Taylor Swift's "Love Story" was produced in 2008 and depicts a Romeo and Juliet-style love story between two young people from feuding families. The video draws from Shakespeare's play by showing Swift and her love interest defying their families' wishes to stay apart. Shots of Swift singing on a balcony directly reference the famous balcony scene. While the song has country pop elements, the lavish costumes and settings portray the characters as upper class. The video aims to promote Taylor Swift's image and appeal to both male and female audiences through romantic and glamorous portrayals of the young couple.Goodwins theory
Goodwins theory zacharyletzermedia1
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Goodwin identified several relationships between music videos and their lyrics:
1) The visuals can either complement the lyrics by amplifying their meaning, or contradict the lyrics.
2) The visuals are often edited to match the pace and beats of the song.
3) Artists establish trademarks or signature moves to make their music recognizable.Research PPT
Research PPTphoebereynolds1
油
The document provides information about genre conventions in music videos. It discusses conventions commonly found in music videos generally, such as the use of jump cuts and lip syncing. It also examines conventions specific to love song music videos, such as having a narrative focus on a love story between two people. The document also analyzes some specific music videos and artists, including Taylor Swift's "Love Story" video, to identify how they employ typical conventions.Viewers also liked (10)
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Long shots show people and surroundings, medium shots show people talking or in an over-the-shoulder frame, and extreme close ups focus on eyes to convey emotion. High angle shots create tension by looking down on subjects, while low angles indicate power dynamics and protagonists. Extreme long shots establish locations, and close ups similarly highlight emotions.Evaluation
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The document summarizes how the media product attracts and addresses its intended audience. It uses a bright, bold slogan at the top to grab attention and convey that the magazine offers more than others. The front cover features a strong, independent female image representing the target demographic of teenage and young adult R&B fans. Additional inside images continue portraying independent, sexy yet modest female poses and styles to appeal to both male and female readers. The color scheme aims to be accessible to both genders as well. Overall the magazine aims to attract its target R&B audience while also appealing to a wider variety of readers.
Q1 In what ways does your media product use, develop or challenge forms and c...
Q1 In what ways does your media product use, develop or challenge forms and c...groupfourcandimedia
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1. A music video is a visual representation of a song that is used to promote the artist. It should relate to the lyrics and feature close-ups of the artist to excite audiences and help build a fan base.
2. Successful music videos, like Michael Jackson's "Thriller" and PSY's "Gangnam Style" clearly show the artist and engage broad audiences through their visuals and dances.
3. There are several theories about conventions in music videos, including using edits like jump cuts (Carol Vernallis), linking the video to the genre of the music (Andrew Goodwin), and challenging perspectives like only showing the female artist fully clothed (Laura Mulvey). AncPresentation1
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Using acid base chemistry in the separation of substances can be a quite useful technique in organic chemistry. A basic extraction can be carried out by applying a hot solvent such as water to a dry substance like coffee. This will allow for the extraction of caffeine and flavor from the coffee beans. Acid base chemistry can be useful in separating neutral, basic, and acidic organic substances by controlling the pH of the aqueous layer. In acid base extraction a solvent such as ether is mixed with an aqueous solution of a different pH. This will aid in ionizing the intended compound and separate it from the mixture. Once the molecule is ionized it will precipitate out of the ether solvent and dissolve into the aqueous layer. The aqueous layer can then be removed and the pure substance can be obtained through crystallization.Q1 In what ways does your media product use, develop or challenge forms and c...
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Andrew goodwin theory of music videosKezziaMacaulay
油
According to Andrew Goodwin, there are several codes and conventions typically found in music videos. These include demonstrating genre characteristics, having a relationship between the lyrics/music and the visuals, focusing on the artist through close-ups, and including intertextual references. Goodwin also notes that videos can be classified as primarily performance-based, narrative-based, or concept-based. The document analyzes several examples of music videos to illustrate Goodwin's points, showing how genres like rap, pop, and rock adhere to conventions through elements like dancing, staging, and instrumentation.Goodwin theology
Goodwin theologythevickyxxx
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The Goodwin Theory from 1992 analyzes key elements that must be present in music videos. It views the music video as symbolizing the Bible in how it contains genre characteristics, relationships between music/lyrics and visuals, demands for close-ups of artists, references to looking, and being performance, narrative or concept-based. Andrew Goodwin identified 7 key ideas for music videos, which are demonstrated in analyses of Demi Lovato's "Made in the USA" and Ne-Yo's "Forever Now". Both videos show relationships between music/lyrics and visuals, meet record label demands, and reference other works through techniques like those found in films.Coldplay - Hymn For The Weekend (Improved Version)
Coldplay - Hymn For The Weekend (Improved Version)JessW98
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This music video for Coldplay's "Hymn for the Weekend" features the band performing in various cities in India along with Beyonc辿. It incorporates several elements of Goodwin's music video theory, including demonstrating genre characteristics through shots of the band playing instruments, having the visuals both illustrate and amplify the lyrics at some points, and having a strong relationship between the music and visuals through "thoughtbeats." It also includes intertextual references to Coldplay's album this song comes from through its vibrant colors. The video focuses more on Beyonc辿 than Chris Martin through more individual close-up shots of her that portray her as the main focus, and it includes some subtle voyeuristicMusic video analysis
Music video analysisholliemorriss
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This music video demonstrates several key features of music videos:
1) It shows characteristics of the house music genre through a focus on dance.
2) There are some relationships between the lyrics and visuals, like shots of the ocean relating to lyrics about love being deep like the ocean.
3) The upbeat tone of the music is mirrored by upbeat, feel-good visuals of characters dancing and enjoying themselves.
4) It uses a famous model, Gigi Hadid, to appeal to different audiences as demanded by the record label.
5) Laura Mulvey's male gaze theory is supported by sexualized shots of the female protagonist.Andrew Goodwins 6 Features of Music Videos
Andrew Goodwins 6 Features of Music Videosamyheald
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The document discusses six key features of music videos: 1) Genre characteristics, with different genres having distinct conventions; 2) The relationship between lyrics and visuals, with videos often reflecting the message of the song; 3) The relationship between music and visuals, with tones and atmospheres matching; 4) Frequent close-ups of the artist to promote them; 5) Notions of looking through screens, mirrors, and staging; and 6) Intertextual references to other media sources to attract wider audiences.Goodwins Theory
Goodwins TheoryLucy Hiscox
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The music video for "What The Water Gave Me" by Florence + The Machine demonstrates several aspects of Goodwin's music video theory. It shows a relationship between the lyrics and visuals through references to water and themes of freedom. It also includes close-ups of the artist and uses her recognizable birdcage tattoo, aligning with record label demands. Additionally, it employs intertextual references to Frida Kahlo and Virginia Woolf. For "Girls" by The 1975, the video prominently features a stage performance, maintains the band's visual style, and uses close-ups of the lead singer, reflecting genre characteristics and record label influence. It also includes females dressed provocatively, though this mayCodes&Conventions
Codes&Conventionssalaffina
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This document discusses several codes and conventions that are commonly used in music videos. It covers the use of narrative, performance, notions of looking, mise-en-scene, editing techniques, costumes, props, and more. It provides examples for each convention from various popular music videos. The narrative section explains that most videos correspond with the song's lyrics and tell a story. Performance is discussed as being more common in female artists' videos. Notions of looking focus on stereotypes through dress, eye contact, and gender roles. Mise-en-scene considers lighting, setting, characters and how they relate to the genre and message. Editing is crucial for special effects and drawing in viewers. Costumes and props are alsoGoodwin's Conventions of Music Videos
Goodwin's Conventions of Music Videosmarclevi97
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1) Goodwin's theory states that music videos will have consistent references between the lyrics and visuals to reinforce the message. As an example, August Alsina's "No Love" video shows Nicki Minaj pushing him away when the lyrics sing "ain't no loving me."
2) Music videos often use techniques like voyeurism, minimum clothing, and sex appeal to sell artists, like in Nicki Minaj's "Anaconda" and Rihanna's "Pour It Up."
3) Record labels aim to portray female artists as sexy to appeal to men, and male artists as sexual to appeal to women, such as Rihanna and Trey Songz.Andrew goodwin's theory
Andrew goodwin's theoryjordantownsend97
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Andrew Goodwin identified 6 conventions commonly found in music videos: 1) A relationship between lyrics and visuals, 2) Thought beats that illustrate the music, 3) Genre-related style and icons, 4) Multiple close-ups of artists, 5) Voyeurism especially of females, and 6) Intertextual references to other media. Examples are given for each convention from various music videos to illustrate how they employ techniques like synchronized lyrics/visuals, fast pacing to match music, recognizable artist imagery, promoting the star, sexualizing women, and referencing other works.Goodwin
GoodwinCharis Creber
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The document discusses Goodwin's theory of analyzing music videos and Mulvey's theory of the male gaze. It explains different types of music videos, such as performance, narrative, and cameo videos. It then outlines Goodwin's forms and conventions for analyzing music videos, including how the visuals relate to the lyrics and music. Finally, it discusses Mulvey's concept of the male gaze and how women are typically objectified in mainstream films from a male perspective.Music video theorists presentation
Music video theorists presentationHumble Awan
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The document summarizes music video theories through analyses of two music videos:
1) Bon Jovi's "Its My Life" examines genre characteristics, relationships between visuals and lyrics/music, demands for close-ups of artists, and intertextual references.
2) Robbie Williams' "You Know Me" also examines genre characteristics and relationships between visuals and music. It contains more intertextual references and explores theories of recycled tools, fantasies, and Laura Mulvey's concept of the "male gaze".Goodwin theory
Goodwin theoryMadeleine Stidder
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Goodwin's Theory proposes 8 principles for analyzing music videos: 1) Links between lyrics and visuals to reinforce the song's meaning, 2) Links between music and visuals to match the genre and tempo, and 3) Genre characteristics like close-ups for pop videos and narratives for indie rock. Examples like Amy Winehouse's "You Know I'm No Good" and Michael Jackson's "Thriller" illustrate these principles. The theory also covers intertextual references, portrayals of gender, voyeurism of an artist's lifestyle, record label demands, and whether a video focuses on performance, narrative, or concept. Applying Goodwin's Theory can help create music videos that effectively connect with audiences.Goodwin theory
Goodwin theoryMadeleine Stidder
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Goodwin's Theory proposes 8 principles for analyzing music videos: 1) Links between lyrics and visuals to reinforce the song's meaning, 2) Links between music and visuals to match the genre and tempo, and 3) Genre characteristics like close-ups for pop videos and narratives for indie rock. Examples like Amy Winehouse's "You Know I'm No Good" and Michael Jackson's "Thriller" illustrate these principles. The theory also covers intertextual references, portrayals of gender, voyeurism of an artist's lifestyle, record label demands, and whether a video focuses on performance, narrative, or concept. Applying Goodwin's Theory can help create music videos that effectively connect with audiences.Codes q
Codes qJordan Booker
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The document discusses how a music video for an indie pop song uses and challenges conventions of the genre. It focuses on the main male lead played by Taylor Wooltorton, who fits conventions through his good looks and long hair. While copying styles directly was avoided, his slightly backwards pulled hair look suited him and supported the independent feeling. Locations like woods and a music room were used to emphasize the indie pop feeling and relate the video to others in the genre. Links were made between lyrics and visuals, and references to other media were included, to relate the video to audiences and make it enjoyable and repeatable. Star image was also prominently featured throughout to establish the singer similarly to other indie pop music videos.Music Video Analysis
Music Video Analysisciaranolan10
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Andrew Goodwin's music video theory outlines several elements that are commonly seen in music videos. These include: 1) A relationship between the lyrics and visuals where the themes, scenes, and events of the video match the song's message. 2) A relationship between the music and visuals where cuts and edits sync with the rhythm and beats. 3) Demonstration of genre characteristics through expected features. 4) Reference to notions of the male gaze and treatment of the female body. 5) Demands from record labels to showcase the artist through close-ups. 6) Intertextual references to other media.
The Michael Jackson "Billie Jean" video reflects these elements through quick cuts that align with the song'sGoodwins features
Goodwins featureslauraflowersx
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The document discusses several relationships between music videos and the songs they accompany. It provides examples of how visuals can illustrate, amplify, or contradict lyrics and music. Record companies often include close-ups of artists to promote their branding. Music videos may also contain intertextual references to other music videos, films, or TV shows.Media
Mediatalalzeiani
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The document discusses several aspects of music videos, including how they demonstrate genre characteristics. It provides examples of how One Direction displays traits common to the boy band genre through their appearance and video shots. Additionally, it outlines five key aspects of music videos according to Andrew Goodwin: the relationship between lyrics and visuals, the narrative and song performance, technical aspects, and the protagonist. Specific techniques are described, such as using visuals that correlate to the music or portray lyrics in a literal sense.More from Nicola_1995 (6)
Final cut
Final cutNicola_1995
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The author reviews their experience using Final Cut for editing this year compared to last year. They did not enjoy editing last year because they did not understand Final Cut's functions, but this year they felt they understood it better after practicing on an anti-bullying video for a teacher. They learned about Final Cut's transition features which allowed them to be creative, and they will be sure to free up more memory for future Final Cut projects due to the large file sizes.Photoshop
PhotoshopNicola_1995
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This document summarizes the student's experience learning to use Photoshop through creating an album digipak and posters. They began with no Photoshop skills but gained an understanding of the basics through this project. While initially finding Photoshop tools difficult to understand, help from friends enabled creative use of layers, merging images, and blurring. The student believes Photoshop will be crucial for media careers and they will apply skills learned to future media work.Jason mraz
Jason mrazNicola_1995
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The document analyzes the music video for "I'm Yours" by Jason Mraz. It summarizes that the video shows Jason packing up and leaving on a plane, suggesting he is starting anew. Throughout the video he is shown enjoying time with friends in a carefree manner, representing his new positive outlook. The ending shows him returning home but recalling happy memories, representing how the journey changed his perspective for the better.Storyboarding
StoryboardingNicola_1995
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The document provides a storyboard for a music video to accompany the song "I'm Yours" by Jason Mraz. The storyboard depicts scenes at a beach and fairground showing the childhood friendship between Conrad and Abi through flashbacks. It then shows Conrad searching for and finding Abi at the fairground. Their interaction is awkward as Conrad's feelings for Abi are unclear. The storyboard uses different shots including close-ups, mid-shots and point-of-view shots to portray the story and emotions between Conrad and Abi.Pitch
PitchNicola_1995
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The document discusses plans for a music video for the song "I'm Yours" by Jason Mraz. It will be filmed in the pop/soul genre. The plot involves a boy and girl falling in love but being afraid to admit their feelings. Similarities to Mraz's video include a love story and montage shots. Differences are the video will focus more on lyrics matching visuals. A guitar will be incorporated to match the acoustic sound and create a calm atmosphere. The boy's appearance and clothing will suggest a mysterious, quiet persona hiding his feelings.Jason mraz
Jason mrazNicola_1995
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Jason Mraz is an American singer-songwriter known for his pop rock, blue-eyed soul and alternative rock music. He gained fame after performing at a San Diego coffee shop in 2000. Some of his most popular albums include Waiting for My Rocket to Come (2002-2003), Mr. A-Z (2005), and We Sing, We Dance, We Steal Things (2008), which included his breakthrough hit "I'm Yours." Mraz continues to record and tour internationally, releasing his sixth studio album Love Is a Four Letter Word in 2012.Andrew goodwin
- 2. Who is Andrew Goodwin? 0 A musician? A music producer? A lyricist? Nope he's none of those but he is a theorist. 0 Music videos theorist, specifically. 0 Goodwin believes in order for a music video to be successful and appealing to the audience, they must include 6 steps:
- 3. 01. 0 A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics. For example, in Taylor Swifts Love Story music video, when the lyrics: Its a love story, baby just say yeah was sang, a visual of the characters looking closely at each other is displayed to illustrate their love story.
- 4. 02. 0 A relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music. For example, in Taeyangs Wedding Dress music video, when the tempo of the music increases, the faster the dance moves were. The dance scenes was also only shown during the chorus where the tempo was noticeably faster.
- 5. 03. 0 Genre-related style and iconography present. For example, in Ft Islands I Wish music video, a band playing the drums and guitar was present to represent them as a rock band. Guitars, drums and a whole band is generally an iconography for the rock genre.
- 6. 04. 0 Multiple close-ups of the main artist or vocalist. For example, multiple close-up shots are used on Beyonce who is the main artist of the song If I were a boy
- 7. 05. 0 Voyeurism often plays a major part, especially in relation to females. In Flo Ridas Whistle music video, voyeurism is demonstrated, applying the Male Gaze theory.
- 8. 06. 0 Intertextual references to other media texts may be present. Gentlemen prefer blondes Madonnas Material Girl (1953) (1985)