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Making your business bulletproof.




                  Enhance Plus Events - Newcastle/Sydney June 2008
Here we go, another bloody
motivational speaker...
Here we go, another bloody
motivational speaker...
But 鍖rst a bit about me...
But 鍖rst a bit about me...
Now sold around the world....
Now sold around the world....
Doing business today
Doing business today
Tonight I am going to introduce a simple concept
that can change the way you do business forever.
Tonight I am going to introduce a simple concept
that can change the way you do business forever.
But 鍖rst - what kind of business do you really
want to have?
But 鍖rst - what kind of business do you really
want to have?
How we do business has changed a lot. It was so
much simpler before.
How we do business has changed a lot. It was so
much simpler before.
We live in a world where we, as individuals,
are the centre of everything.
We live in a world where we, as individuals,
are the centre of everything.
Our decision making processes are generally
all about ME.
Our decision making processes are generally
all about ME.
In many cases this inward focus leads to over
analysis paralysis in many parts of our lives.
In many cases this inward focus leads to over
analysis paralysis in many parts of our lives.
Welcome to the ME Myth!
Welcome to the ME Myth!
Smart businesses, big and small, have 鍖gured this
out - with profound e鍖ects.
Smart businesses, big and small, have 鍖gured this
out - with profound e鍖ects.
e key is - focus outwards not inwards when it
comes to doing business.
e key is - focus outwards not inwards when it
comes to doing business.
Every time you start to think about ME change
your thoughts and start thinking about YOU.
Every time you start to think about ME change
your thoughts and start thinking about YOU.
So this sounds really simple. How do we apply it?
So this sounds really simple. How do we apply it?
We can apply the ME Myth to all aspects of our
lives - with profound e鍖ects.
We can apply the ME Myth to all aspects of our
lives - with profound e鍖ects.
e ME Myth and our customers...
e ME Myth and our customers...
Why bother?
Why bother?
Our expectations as consumers have gone through
the roof and this is reinforced by the amount of
choice (which grows by the second) that we have.
Our expectations as consumers have gone through
the roof and this is reinforced by the amount of
choice (which grows by the second) that we have.
What type of customer are you creating?
What type of customer are you creating?
e Ambassador
e Advocate
e Loyal Customer
e Acquaintance
e Stranger
e Disappointed
e Angry
e Terrorist
e Ambassador
e Advocate
e Loyal Customer
e Acquaintance
e Stranger
e Disappointed
e Angry
e Terrorist
It all starts with our attitude...
It all starts with our attitude...
We have to raise our standards.
We have to raise our standards.
e Power of Perception Points
e Power of Perception Points
We need a communication overhaul
We need a communication overhaul
Sales in the satisfaction process...
Sales in the satisfaction process...
Put a bit of love into building relationships...
Put a bit of love into building relationships...
Its so much more than a place to work...
Its so much more than a place to work...
Our customers are in our community...
Our customers are in our community...
e need for extraordinary...
e need for extraordinary...
e ME Myth requires boldness...
e ME Myth requires boldness...
Every time you start to think about ME change
your thoughts and start thinking about YOU.
Every time you start to think about ME change
your thoughts and start thinking about YOU.
So whats the big deal - it seems pretty simple?
So whats the big deal - it seems pretty simple?
Only a tiny percentage of smart businesses will do
it, most will do what they always do.
Only a tiny percentage of smart businesses will do
it, most will do what they always do.
e end.........or perhaps it might just be the
beginning.
e end.........or perhaps it might just be the
beginning.
Our competitors are big, bright and colourful. We
need to use everything within our disposal to win.
Our competitors are big, bright and colourful. We
need to use everything within our disposal to win.
ank you for your time...




                            www.andrewgri鍖ths.com.au
ank you for your time...




                            www.andrewgri鍖ths.com.au

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