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Andrew kenly resume (before)

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Andrew Kenly is seeking a position in marketing, advertising, or public relations. He has experience executing marketing campaigns as a Windows Campus Representative where he ranked #1 out of 215 representatives. As a publicity and promotions intern, he managed vendor relationships and executed marketing projects on time and under budget. Kenly also has sales experience from his role as an account executive at a university newspaper where he sourced new leads and oversaw client accounts. He is proficient in Microsoft Office and will graduate from SDSU with a degree in business administration and a specialization in integrated marketing communications.

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Andrew Kenly 2509 Dory Dr Bonita CA, 91902 (619) 887-7746 AKenly@gmail.com --------------------------------------------------------------------------------------------------------------------------------------- Comment [i1]: Dotted lines makes it look like you had a printing problem. Use solid divider lines. Objective:To obtain a position in Advertising, Marketing or Public Relations where I can apply my education, hard work,customer service and adaptability skillsto achieve the goals and objectives set out by my employer. Comment [i2]: Objective? Really? This is an outmoded resume feature. Your cover letter should cover this information. Education: Comment [i3]: The education section lacks San Diego State University San Diego, CA impact.Where are relevant courses? Awards and Bachelor of Applied Arts and Sciences Major: Business Administration: Marketing honors? Significant projects? Specialization in Integrated Marketing Communications Expected Date of Graduation: December, 2010 Experience: Comment [i4]: What did you actually do? How did you help the company? There's little mention of this anywhere. Windows Campus Representative September 2009-Present Comment [i5]: Funky formatting. Why are the work dates and locations left-aligned and out in the The Rice Company on behalf of Microsoft San Diego, CA middle of the page? Comment [i6]: Emphasize achievements over Responsible for executing Microsoft Windows marketing directives at San Diego State University. responsibilities. Strike the word "responsible" from Ranked #1 Windows Campus Representative out of 215 others during the ‘09-‘10 school year. your entire resume. Surpassed program benchmarks by more than 700%. Comment [i7]: Show impact by giving the size of Compiled and communicated weekly reports to the program director. the university. Comment [i8]: Great! But ranked #1 for doing Publicity and Promotions Intern what? "Representing"? Explain what you did to earn June2009-Present that ranking. Allied Integrated Marketing San Diego, CA Comment [i9]: What benchmarks did you exceed and why was that important for the organization? Executed multiple marketing projects on schedule, within budget and with excellent attention to details. Comment [i10]: This generic statement doesn't Managed external relationships as needed to develop and successfully execute programs and various marketing really say anything of consequence. Comes close to projects, and negotiated with 3rd party vendors to secure services at optimal rates. bizspeak gibberish. Collaborated on the creation and execution of a variety of high profile publicity events. Comment [i11]: Good, but lacks specificity. Add Conducted advanced screenings of upcoming films. # of vendors, % discounts obtained. Trained new agency interns. Comment [i12]: Details! Details! Senior Account Executive Comment [i13]: Achievements, not responsibilities. Say it with me now… January 2009-May 2009 The Daily Aztec San Diego, CA Comment [i14]: Can you put numbers to these accomplishments? If you sold ads, how many did you sell in $$$? If you sourced leads, how successful Responsible for sales of advertisement. were you? Sourced leads through various forms of marketing including cold calls and appointments. Comment [i15]: "Elite," like "top," is an Assisted and advised other account executives with help on sales issues and motivational matters infomercially term that often connotes the opposite Responsible for overseeing various accounts with some of the most elite businesses in San Diego, from customer of its intended meaning. Just go ahead and mention relations to quality control. some clients. Comment [i16]: Special Skills? Ninjitsu and x- ray vision, those are special skills—not proficiency in Microsoft Word. Change this heading to Additional Skills. Special Skills: Comment [i17]: These phrases are the equivalent IntermediateSpanish of those photos that come with the picture frame. Ability to work within fast-paced, deadline driven environment They belong on generic job listings, not your resume. Replace them with more substantive Strong organizational skills and ability to focus on details achievement-oriented skills. Proficient inMicrosoft Office (Word, Excel, Access, PowerPoint), Internet Explorer Comment [i18]: Another example of a great experience and missed . How big was the budget that you ran? Are there any other quantifiable Activities: achievements? Sigma Alpha Mu Fraternity: served as, Treasurer, Executive Assistant and Public Relations Chair,and Gamma Sigma Comment [i19]: Hey, Gamma Sigma Alpha! Alpha Honor Society I've, uh…never heard of them. Why is this impressive? What were the selection criteria?

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Andrew kenly resume (before)

  • 1. Andrew Kenly 2509 Dory Dr Bonita CA, 91902 (619) 887-7746 AKenly@gmail.com --------------------------------------------------------------------------------------------------------------------------------------- Comment [i1]: Dotted lines makes it look like you had a printing problem. Use solid divider lines. Objective:To obtain a position in Advertising, Marketing or Public Relations where I can apply my education, hard work,customer service and adaptability skillsto achieve the goals and objectives set out by my employer. Comment [i2]: Objective? Really? This is an outmoded resume feature. Your cover letter should cover this information. Education: Comment [i3]: The education section lacks San Diego State University San Diego, CA impact.Where are relevant courses? Awards and Bachelor of Applied Arts and Sciences Major: Business Administration: Marketing honors? Significant projects? Specialization in Integrated Marketing Communications Expected Date of Graduation: December, 2010 Experience: Comment [i4]: What did you actually do? How did you help the company? There's little mention of this anywhere. Windows Campus Representative September 2009-Present Comment [i5]: Funky formatting. Why are the work dates and locations left-aligned and out in the The Rice Company on behalf of Microsoft San Diego, CA middle of the page? Comment [i6]: Emphasize achievements over Responsible for executing Microsoft Windows marketing directives at San Diego State University. responsibilities. Strike the word "responsible" from Ranked #1 Windows Campus Representative out of 215 others during the ‘09-‘10 school year. your entire resume. Surpassed program benchmarks by more than 700%. Comment [i7]: Show impact by giving the size of Compiled and communicated weekly reports to the program director. the university. Comment [i8]: Great! But ranked #1 for doing Publicity and Promotions Intern what? "Representing"? Explain what you did to earn June2009-Present that ranking. Allied Integrated Marketing San Diego, CA Comment [i9]: What benchmarks did you exceed and why was that important for the organization? Executed multiple marketing projects on schedule, within budget and with excellent attention to details. Comment [i10]: This generic statement doesn't Managed external relationships as needed to develop and successfully execute programs and various marketing really say anything of consequence. Comes close to projects, and negotiated with 3rd party vendors to secure services at optimal rates. bizspeak gibberish. Collaborated on the creation and execution of a variety of high profile publicity events. Comment [i11]: Good, but lacks specificity. Add Conducted advanced screenings of upcoming films. # of vendors, % discounts obtained. Trained new agency interns. Comment [i12]: Details! Details! Senior Account Executive Comment [i13]: Achievements, not responsibilities. Say it with me now… January 2009-May 2009 The Daily Aztec San Diego, CA Comment [i14]: Can you put numbers to these accomplishments? If you sold ads, how many did you sell in $$$? If you sourced leads, how successful Responsible for sales of advertisement. were you? Sourced leads through various forms of marketing including cold calls and appointments. Comment [i15]: "Elite," like "top," is an Assisted and advised other account executives with help on sales issues and motivational matters infomercially term that often connotes the opposite Responsible for overseeing various accounts with some of the most elite businesses in San Diego, from customer of its intended meaning. Just go ahead and mention relations to quality control. some clients. Comment [i16]: Special Skills? Ninjitsu and x- ray vision, those are special skills—not proficiency in Microsoft Word. Change this heading to Additional Skills. Special Skills: Comment [i17]: These phrases are the equivalent IntermediateSpanish of those photos that come with the picture frame. Ability to work within fast-paced, deadline driven environment They belong on generic job listings, not your resume. Replace them with more substantive Strong organizational skills and ability to focus on details achievement-oriented skills. Proficient inMicrosoft Office (Word, Excel, Access, PowerPoint), Internet Explorer Comment [i18]: Another example of a great experience and missed . How big was the budget that you ran? Are there any other quantifiable Activities: achievements? Sigma Alpha Mu Fraternity: served as, Treasurer, Executive Assistant and Public Relations Chair,and Gamma Sigma Comment [i19]: Hey, Gamma Sigma Alpha! Alpha Honor Society I've, uh…never heard of them. Why is this impressive? What were the selection criteria?