際際滷

際際滷Share a Scribd company logo

Andy Stuart

CruisesNews Media Group
CruisesNews Media Group

This document discusses the state of the cruise industry in 2012, which was a challenging year due to the Costa Concordia accident and economic issues in Europe. It notes that cruising is a growing global industry, with over 20 million passengers in 2011. The cruise industry has a major global economic impact, generating over $127 billion and over 750,000 jobs. Specifically in Europe, the cruise industry generated over $14.5 billion in economic impact in 2011 and over 300,000 jobs. In Spain, the cruise industry generated over $1.3 billion in direct expenditures in 2011, with growth across all categories.

1 of 38
New Challenges for the Cruise Industry: The State of the Industry Andy Stuart Executive Vice President, Global Sales & Passenger Services Norwegian Cruise Line October 25, 2012
Agenda 2012 A Challenging Year Cruising: A Global Industry Cruising: A Major Global Economic Driver o Global o Europe o Spain Cruising: An Exciting Future Ahead
2012 A Challenging Year
2012 A Challenging Year Costa Concordia
Post-Concordia: Operational Safety Review Since January 2012 Cruise Industry Taskforce Established launch: Proactively identified and implemented best Effort Aligned and Supported by IMO, EU safety practices available 7 new policies announced Independent Panel of Experts Industry-wide commitment to continuous improvement Keeping Members informed 5
2012 A Challenging Year Economic Crisis in Europe Political Instability Volatility of Fuel Prices
Cruising: A Global Industry
Global Cruise Passenger Growth 20 Million Global Passengers in 2011 North America: 11.5 million Europe: 6.2 million UK: 1.7 million Grew 10% from 2010 from 18.7 million in 2010 to 20.6 million in 2011 8
Increasing Globalization of Cruising North America Rest of World Since 2000, the number of CLIA member passengers sourced from outside North America has tripled. 9
Ship Growth 2012: 13 new ships 143 new ships 2000-2011 2000-2011 80 new 2013: 6 new ships 1990s 1990s ships 80s 80s 40 new ships 10
New Ships in 2012 Line Ship Passengers Disney Cruise Lines Fantasy 2,500 Costa Cruises Fascinosa 3,012 Celebrity Cruises Celebrity Reflection 3,030 MSC MSC Davina 3,502 Carnival Cruise Lines Carnival Breeze 3,690 Oceania Cruises Riviera 1,260 Paul Gauguin M/V Moana (reintroduced) 90 11
GROWTH 102% capacity in 2011 $10 billion investment in new ship development between now and 2015 By 2015: 231 ships operating globally with more than 361,000 beds 12
International Growth Over the past 5 years, deployment to the Mediterranean increased by nearly 100%. Deployments to ports in Australia and New Zealand more than doubled. 13
Emerging Markets 5 Year Change in geographic deployment (2006-2011): Transatlantic: +111.2% Australia/New Zealand/S. Pacific: +101.2 % Mediterranean + 109.38 % South America: +81.7% Europe/Scandinavia +24.61 % Caribbean + 13.5 % Alaska + 4.66 % Bahamas +7.2 % 14
Port Development LOS ANGELES Cruise port expansion: Charleston Mexico New York Panama Los Angeles Norway Miami New ports: Portland, Maine Falmouth, Jamaica PANAM Singapore 15
Singapores Marina Bay Cruise Centre May 2012 Opened in $350 million investment Chosen as homeport for Royal Caribbeans Voyager of the Seas Expected to welcome 1.3 million cruise passengers in 2013 (up 30% from 2010) 16
Potential of Asia 80% of global middle-class by 2030 growth will come from Asia 1% cruise market penetration in Asia of would mean: 17
Chinas Investments In 2011, the number of home-port calls overtook transit calls Homeports capable of serving large, luxury liners established in: Shanghai Xiamen Tianjin Qingdao Number of international liners Number of ships arriving at ports arriving in Shanghais specialty on Chinas mainland port for luxury ships 62 150+ 223 262 (2012) (2013) (2010) (2011) 18
Cruising: A Major Global Economic Driver GLOBAL
Global Economic Impact Boosting Local Economies: Cruise line, passenger and crew spending generated over 127 Billion globally Globally, a total of 753,000 direct and indirect jobs were created by the cruise industry Generating more than 42 Billion in wages
Cruising: A Major Global Economic Driver EUROPE
THE EUROPEAN CRUISE MARKET - ANOTHER YEAR OF GROWTH WITH 6.2M PASSENGERS IN 2011 6.2m European 240,200 Passengers 33.7m cruise 20.6m pax calls in lower berths Global Europe on ships Passengers deployed in Europe Growth 2010 10% 11% 10% 13% To 2011 Source: G.P. Wild (International) Limited and Business Research and Economic Advisors, 2012 Edition
2011 HIGHEST ECONOMIC CONTRIBUTION bns OF THE CRUISE INDUSTRY TO EUROPE 15.0 12.9 14.2 14.1 14.5 10.6 8.4 Direct spending by cruise lines, passengers and crew Source: G.P. Wild (International) Limited and Business Research and Economic Advisors, 2012 Edition
THE CRUISE INDUSTRY CONTINUES TO DELIVER GROWTH TO THE EUROPEAN ECONOMY 6.4bn cruise line purchases 14% compound annual growth since 2005 3.4bn passenger and crew on-shore expenditure 13% compound annual growth 8.3% growth of economic impact without shipbuilding from 2010 to 2011
CHALLENGING TIMES FOR EUROPEAN CRUISE SHIP BUILDERS Shipbuilding and repair is 26% of European cruise industry direct expenditure, worth 3.8bn Shipbuilding and repair economic impact fell 7.9% in 2011 3rd consecutive year Share of shipbuilding of European cruise industry fell from 37% in 2005 to 25% in 2011 despite absolute growth Europe remains the centre of cruise ship construction, but business becomes more global
ITALY REMAINS THE LARGEST EUROPEAN CRUISE ECONOMY Direct Economic Impact of the European Cruise Industry 2011 bns Source: G.P. Wild (International) Limited and Business Research and Economic Advisors
100,000 JOBS CREATED BY CRUISE INDUSTRY SINCE 2005 315,500 jobs in Europe depend on cruise industry 100,000 jobs in Italy 57,000 European seafarers and cruise line shoreside employees 72,000 jobs in manufacturing 22,000 jobs in shipbuilding 61,000 jobs in financial and business services
TOTAL OUTPUT IMPACT OF EUROPEAN CRUISE bns INDUSTRY NEARLY DOUBLED SINCE 2005 Total Output all intermediate inputs, taxes net of subsidies, net surplus (profits, net interest, dividends and other items) and employee compensation. Source: G.P. Wild (International) Limited and Business Research and Economic Advisors, 2012 Edition
OUTLOOK FOR EUROPEAN CRUISE INDUSTRY REMAINS POSITIVE Cruise industry in Europe has further potential to grow from currently 37bn total economic output Low market penetration rates in European source markets compared with US Appealing destinations attract European and non- European passengers
Cruising: A Major Global Economic Driver SPAIN
DIRECT CRUISE INDUSTRY EXPENDITURES IN SPAIN Cruise tourism generated 1.3 billion in direct expenditures in Spain in 2011 Spain represents 9% of the industrys direct expenditures throughout Europe, a 9.2% increase over 2010 Cruise Line Purchases Passengers & 469 Crew 36% 595 46% Ship Repair 201 15% Emp. Comp. 33 3%
Increased Growth Across the Board in Spain 1.4 Million Pax Embarking 5.2 Million from Spanish 703,000 Pax Visits to Ports Global Spanish Ports 27,500 Total Pax Sourced 1.3 Billion 834 Million Employment by from Spain Cruise Total Emp. Cruise Industry Expenditures in Comp Spain 67% 74% 77% 80% 90% 93% Growth from 2006 to 2011
Cruising: An Exciting Future Ahead
New Ship Orders 2014 and beyond Line Tonnage Pax Delivery Yard Norwegian Getaway 146,600 4,000 Jan 2014 Meyer Werft Regal Princess 141,000 3,600 Spring 2014 Fincantieri Tui Cruises 97,000 2,500 Spring 2014 STX Finland RCCL Project 158,000 4,100 Fall 2014 Meyer Werft Sunshine 1 Costa Cruises 132,500 N/A Fall 2014 Fincantieri P&O Cruises 141,000 3,611 March 2015 Fincantieri AIDA 125,000 3,250 March 2015 Mitsubishi RCCL Project 158,000 4,100 Spring 2015 Meyer Werft Sunshine 2 Breakaway Plus 161,000 4,2000 October 2015 Meyer Werft AIDA 125,000 3,250 March 2016 Mitsubishi
Vast Potential Global Audience In North America, only 16% of population has cruised In Europe, only 1% of the population has cruised Asia is untapped
Innovation & Cruising Trends Connection with the Sea Recreation Celebrity Chefs 36
Innovation & Cruising Trends Multi Generation Travel Health and Wellness Exploration and Adventure Name Entertainment River Cruising 37
THANK YOU 38 38

More Related Content

Andy Stuart

  • 1. New Challenges for the Cruise Industry: The State of the Industry Andy Stuart Executive Vice President, Global Sales & Passenger Services Norwegian Cruise Line October 25, 2012
  • 2. Agenda 2012 A Challenging Year Cruising: A Global Industry Cruising: A Major Global Economic Driver o Global o Europe o Spain Cruising: An Exciting Future Ahead
  • 3. 2012 A Challenging Year
  • 4. 2012 A Challenging Year Costa Concordia
  • 5. Post-Concordia: Operational Safety Review Since January 2012 Cruise Industry Taskforce Established launch: Proactively identified and implemented best Effort Aligned and Supported by IMO, EU safety practices available 7 new policies announced Independent Panel of Experts Industry-wide commitment to continuous improvement Keeping Members informed 5
  • 6. 2012 A Challenging Year Economic Crisis in Europe Political Instability Volatility of Fuel Prices
  • 8. Global Cruise Passenger Growth 20 Million Global Passengers in 2011 North America: 11.5 million Europe: 6.2 million UK: 1.7 million Grew 10% from 2010 from 18.7 million in 2010 to 20.6 million in 2011 8
  • 9. Increasing Globalization of Cruising North America Rest of World Since 2000, the number of CLIA member passengers sourced from outside North America has tripled. 9
  • 10. Ship Growth 2012: 13 new ships 143 new ships 2000-2011 2000-2011 80 new 2013: 6 new ships 1990s 1990s ships 80s 80s 40 new ships 10
  • 11. New Ships in 2012 Line Ship Passengers Disney Cruise Lines Fantasy 2,500 Costa Cruises Fascinosa 3,012 Celebrity Cruises Celebrity Reflection 3,030 MSC MSC Davina 3,502 Carnival Cruise Lines Carnival Breeze 3,690 Oceania Cruises Riviera 1,260 Paul Gauguin M/V Moana (reintroduced) 90 11
  • 12. GROWTH 102% capacity in 2011 $10 billion investment in new ship development between now and 2015 By 2015: 231 ships operating globally with more than 361,000 beds 12
  • 13. International Growth Over the past 5 years, deployment to the Mediterranean increased by nearly 100%. Deployments to ports in Australia and New Zealand more than doubled. 13
  • 14. Emerging Markets 5 Year Change in geographic deployment (2006-2011): Transatlantic: +111.2% Australia/New Zealand/S. Pacific: +101.2 % Mediterranean + 109.38 % South America: +81.7% Europe/Scandinavia +24.61 % Caribbean + 13.5 % Alaska + 4.66 % Bahamas +7.2 % 14
  • 15. Port Development LOS ANGELES Cruise port expansion: Charleston Mexico New York Panama Los Angeles Norway Miami New ports: Portland, Maine Falmouth, Jamaica PANAM Singapore 15
  • 16. Singapores Marina Bay Cruise Centre May 2012 Opened in $350 million investment Chosen as homeport for Royal Caribbeans Voyager of the Seas Expected to welcome 1.3 million cruise passengers in 2013 (up 30% from 2010) 16
  • 17. Potential of Asia 80% of global middle-class by 2030 growth will come from Asia 1% cruise market penetration in Asia of would mean: 17
  • 18. Chinas Investments In 2011, the number of home-port calls overtook transit calls Homeports capable of serving large, luxury liners established in: Shanghai Xiamen Tianjin Qingdao Number of international liners Number of ships arriving at ports arriving in Shanghais specialty on Chinas mainland port for luxury ships 62 150+ 223 262 (2012) (2013) (2010) (2011) 18
  • 19. Cruising: A Major Global Economic Driver GLOBAL
  • 20. Global Economic Impact Boosting Local Economies: Cruise line, passenger and crew spending generated over 127 Billion globally Globally, a total of 753,000 direct and indirect jobs were created by the cruise industry Generating more than 42 Billion in wages
  • 21. Cruising: A Major Global Economic Driver EUROPE
  • 22. THE EUROPEAN CRUISE MARKET - ANOTHER YEAR OF GROWTH WITH 6.2M PASSENGERS IN 2011 6.2m European 240,200 Passengers 33.7m cruise 20.6m pax calls in lower berths Global Europe on ships Passengers deployed in Europe Growth 2010 10% 11% 10% 13% To 2011 Source: G.P. Wild (International) Limited and Business Research and Economic Advisors, 2012 Edition
  • 23. 2011 HIGHEST ECONOMIC CONTRIBUTION bns OF THE CRUISE INDUSTRY TO EUROPE 15.0 12.9 14.2 14.1 14.5 10.6 8.4 Direct spending by cruise lines, passengers and crew Source: G.P. Wild (International) Limited and Business Research and Economic Advisors, 2012 Edition
  • 24. THE CRUISE INDUSTRY CONTINUES TO DELIVER GROWTH TO THE EUROPEAN ECONOMY 6.4bn cruise line purchases 14% compound annual growth since 2005 3.4bn passenger and crew on-shore expenditure 13% compound annual growth 8.3% growth of economic impact without shipbuilding from 2010 to 2011
  • 25. CHALLENGING TIMES FOR EUROPEAN CRUISE SHIP BUILDERS Shipbuilding and repair is 26% of European cruise industry direct expenditure, worth 3.8bn Shipbuilding and repair economic impact fell 7.9% in 2011 3rd consecutive year Share of shipbuilding of European cruise industry fell from 37% in 2005 to 25% in 2011 despite absolute growth Europe remains the centre of cruise ship construction, but business becomes more global
  • 26. ITALY REMAINS THE LARGEST EUROPEAN CRUISE ECONOMY Direct Economic Impact of the European Cruise Industry 2011 bns Source: G.P. Wild (International) Limited and Business Research and Economic Advisors
  • 27. 100,000 JOBS CREATED BY CRUISE INDUSTRY SINCE 2005 315,500 jobs in Europe depend on cruise industry 100,000 jobs in Italy 57,000 European seafarers and cruise line shoreside employees 72,000 jobs in manufacturing 22,000 jobs in shipbuilding 61,000 jobs in financial and business services
  • 28. TOTAL OUTPUT IMPACT OF EUROPEAN CRUISE bns INDUSTRY NEARLY DOUBLED SINCE 2005 Total Output all intermediate inputs, taxes net of subsidies, net surplus (profits, net interest, dividends and other items) and employee compensation. Source: G.P. Wild (International) Limited and Business Research and Economic Advisors, 2012 Edition
  • 29. OUTLOOK FOR EUROPEAN CRUISE INDUSTRY REMAINS POSITIVE Cruise industry in Europe has further potential to grow from currently 37bn total economic output Low market penetration rates in European source markets compared with US Appealing destinations attract European and non- European passengers
  • 30. Cruising: A Major Global Economic Driver SPAIN
  • 31. DIRECT CRUISE INDUSTRY EXPENDITURES IN SPAIN Cruise tourism generated 1.3 billion in direct expenditures in Spain in 2011 Spain represents 9% of the industrys direct expenditures throughout Europe, a 9.2% increase over 2010 Cruise Line Purchases Passengers & 469 Crew 36% 595 46% Ship Repair 201 15% Emp. Comp. 33 3%
  • 32. Increased Growth Across the Board in Spain 1.4 Million Pax Embarking 5.2 Million from Spanish 703,000 Pax Visits to Ports Global Spanish Ports 27,500 Total Pax Sourced 1.3 Billion 834 Million Employment by from Spain Cruise Total Emp. Cruise Industry Expenditures in Comp Spain 67% 74% 77% 80% 90% 93% Growth from 2006 to 2011
  • 33. Cruising: An Exciting Future Ahead
  • 34. New Ship Orders 2014 and beyond Line Tonnage Pax Delivery Yard Norwegian Getaway 146,600 4,000 Jan 2014 Meyer Werft Regal Princess 141,000 3,600 Spring 2014 Fincantieri Tui Cruises 97,000 2,500 Spring 2014 STX Finland RCCL Project 158,000 4,100 Fall 2014 Meyer Werft Sunshine 1 Costa Cruises 132,500 N/A Fall 2014 Fincantieri P&O Cruises 141,000 3,611 March 2015 Fincantieri AIDA 125,000 3,250 March 2015 Mitsubishi RCCL Project 158,000 4,100 Spring 2015 Meyer Werft Sunshine 2 Breakaway Plus 161,000 4,2000 October 2015 Meyer Werft AIDA 125,000 3,250 March 2016 Mitsubishi
  • 35. Vast Potential Global Audience In North America, only 16% of population has cruised In Europe, only 1% of the population has cruised Asia is untapped
  • 36. Innovation & Cruising Trends Connection with the Sea Recreation Celebrity Chefs 36
  • 37. Innovation & Cruising Trends Multi Generation Travel Health and Wellness Exploration and Adventure Name Entertainment River Cruising 37
  • 38. THANK YOU 38 38