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Anheuser-Busch and Harbin Case Study - Part 2 Drawing a strategy

Romain Corraze
Romain Corraze

This document outlines the key elements to consider when developing a corporate strategy, including defining the scope and strategic objectives, identifying unique resources and capabilities, determining sources of competitive advantage, establishing functional strategies, selecting a development mode, conducting a SWOT analysis, and assessing risk factors. The strategy will leverage Anheuser-Busch's product range and resources in China through partnerships with local breweries like Tsingtao and Huiguan to expand market presence while balancing opportunities and risks.

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CORPORATE STRATEGY Anheuser-Busch and Harbin Case Study Part. 2 :Drawing the strategy
Content Scope strategic objectives 1. Unique resources and capabilities 2. Sources of competitive advantage 3. Functional strategies 4. Development mode 5. SWOT analysis 6. Risk factors 7. 1/17
Anheuser-Busch and Harbin Case Study - Part 2 Drawing a strategy
Anheuser-Busch and Harbin Case Study - Part 2 Drawing a strategy
Anheuser-Busch and Harbin Case Study - Part 2 Drawing a strategy
Anheuser-Busch and Harbin Case Study - Part 2 Drawing a strategy
Anheuser-Busch and Harbin Case Study - Part 2 Drawing a strategy
Anheuser-Busch and Harbin Case Study - Part 2 Drawing a strategy
Anheuser-Busch and Harbin Case Study - Part 2 Drawing a strategy
Anheuser-Busch and Harbin Case Study - Part 2 Drawing a strategy
Anheuser-Busch and Harbin Case Study - Part 2 Drawing a strategy
Anheuser-Busch and Harbin Case Study - Part 2 Drawing a strategy
Anheuser-Busch and Harbin Case Study - Part 2 Drawing a strategy
Anheuser-Busch and Harbin Case Study - Part 2 Drawing a strategy
Anheuser-Busch and Harbin Case Study - Part 2 Drawing a strategy
Anheuser-Busch and Harbin Case Study - Part 2 Drawing a strategy
Anheuser-Busch and Harbin Case Study - Part 2 Drawing a strategy
Anheuser-Busch and Harbin Case Study - Part 2 Drawing a strategy
Anheuser-Busch and Harbin Case Study - Part 2 Drawing a strategy

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Anheuser-Busch and Harbin Case Study - Part 2 Drawing a strategy

  • 1. CORPORATE STRATEGY Anheuser-Busch and Harbin Case Study Part. 2 :Drawing the strategy
  • 2. Content Scope strategic objectives 1. Unique resources and capabilities 2. Sources of competitive advantage 3. Functional strategies 4. Development mode 5. SWOT analysis 6. Risk factors 7. 1/17