ANIn Bengaluru Dec 2024 | Ad-Quality Revolution: Designing Impactful Campaigns with Creativity and Sustainability by Poornima Murugiah
- 1. Presented by Poornima Murugiah AD-QUALITY REVOLUTION AD-QUALITY REVOLUTION DESIGNING IMPACTF U L C A M P A I G N S W I T H C R E A T I V I T Y A N D S U S T A I N A B I L I T Y
- 2. Speaker Presentation Incubated at © ADNEURON PVT LTD Transforming Ad v e r t i s i n g w i t h T e c h n o l o g y , C r e a t i v i t y a n d P r e c i s i o n
- 3. Only 10% of consumers actively recall most OOH ads, but ads with creative and engaging elements see up to 300% higher engagement rates than average campaigns. 80% of ads fail to make a lasting impression - Why? Source Source
- 4. Introducing The Awe Media The Awe Media is a SaaS-based AdTech platform revolutionizing outdoor advertising through innovative, detachable digital displays. Our dynamic, real-time solutions captivate audiences anywhere, transforming everyday spaces into impactful marketing platforms. With geo-targeted precision and data-driven insights, we create smart, interactive, and measurable ad experiences that elevate brands. Focused on engagement and ROI, we’re bridging technology and creativity to shape the future of advertising.
- 5. Current Challenges in Advertising Inflexible ad control Limited ability to quickly change or update content Limited Targeting Ads reach broad, less relevant audiences High Costs, Low Efficiency Expensive with minimal engagement and inflexible deployment Low Audience Engagement Traditional outdoor ads struggle to capture attention and interaction No Real Time Personalization Ads lack dynamic updates based on real-time factors Measuring ROI is difficult Tracking ad performance and engagement is challenging
- 6. Navigating the Complexities of Advertising Enhanced Audience Engagement Our dynamic Detachable Displays enhance audience interaction with engaging ads. Our SaaS platform offers analytics and content management tools for optimizing deployment and performance Real Time Personalization Our Detachable displays feature sensors that track audience reactions, allowing advertisers to optimize ads for better engagement Data - Driven ROI Measurement Advanced analytics provide clear insights into audience engagement, making it easy to track the performance and effectiveness of ads Flexible Ad Control Ads can be updated instantly and remotely through our cloud- based platform, ensuring flexibility and quick responses to market changes Precise Geo - Targeting Geo- fencing technology enables highly targeted, location-based ads that reach the right audience at the right time. Our smart, portable screens offer an efficient and cost -effective way to deliver high-impact advertising with minimal operational costs Cost - Effective Solutions
- 7. For decades, static billboards dominated the outdoor advertising industry. They were highly visible but inflexible and costly, with no ability to change content dynamically. Traditional Billboards Digital Billboards The rise of digital screens brought new possibilities, allowing advertisers to display dynamic content. However, the cost remained high, fixed locations, high infrastructure investment, and lack of interactivity DOOH & Programmatic Advertising It brought real-time capabilities, enabling ads to be served based on data. This introduced higher engagement but still faced limitations in reach, affordability, and targeting flexibility. The Awe Media Advertising Revolutionizing OOH with mobility, real-time updates, and data-driven insights. It is also location and community centric still being affordable & instant. Evolution of OOH Advertisements 1900s – Early 2000s 2000s – 2010s 2010s - Present
- 8. Portable, lightweight, and modular screens designed for real-time advertising in diverse environments. These displays deliver location- specific, dynamic content, ensuring high visibility, seamless adaptability, and impactful audience engagement across events, transit, and public spaces. Dynamic LED Displays Our app-based advertising platform makes campaign management seamless and instant. With just a few taps, brands can launch, update, and monitor ads in real time, ensuring precise targeting, maximum engagement, and effortless control, all from one easy-to-use interface. Our Innovative Services SaaS Platform (Coming Soon)
- 9. Brand Example FreshCo, a leading grocery delivery service, partnered with our company to revolutionize their advertising strategy. By equipping their delivery fleet and personnel with our detachable displays, FreshCo transformed their delivery bags and vehicles into dynamic, mobile billboards. These displays feature real-time, geo- targeted ads, adjusting content based on location, ensuring Fresh Co’s offers are always relevant to local audiences
- 10. Pilot Phase Product Video Video Link
- 11. The Pillars of Quality in Advertisement Innovative Delivery Use tech like AI and geofencing for dynamic, real-time content, increasing consumer interaction (McDonald's campaign, 2023) Creative Differentiation Creativity makes ads memorable. Emotionally engaging ads boost ROI by up to 23% (Nielsen) Measurable Impact Define objectives and use metrics to track success. Ads with measurable outcomes improve engagement by 40% (OAAA, 2023) Sustainability Eco-friendly practices in advertising resonate with 62% of global consumers, driving preference (Nielsen, 2022) Clarity in Messaging A clear, concise message ensures immediate comprehension, crucial in short-format ads like OOH (OAAA, 2023) Tailor campaigns to audience needs and context using data-driven insights. Personalized ads drive higher engagement Consumer-Centric Relevance
- 12. Amul’s long-running campaign, featuring the Amul girl, creatively comments on current events with humor and wit. It’s been a go-to for topical advertising, resonating with Indian audiences for decades. This approach has kept Amul’s brand fresh and relevant, driving high engagement and strong brand recall in India. Amul’s "The Taste of India" Campaign Tata Motors' "Go Green" campaign focuses on promoting sustainable electric vehicles and eco-friendly production methods. The campaign bolstered Tata’s position in the green mobility space and educated Indian consumers about electric vehicles, aligning with the nation’s sustainability goals. Creative Campaigns in Advertisement Case Studies Tata Motors’ "Go Green" Campaign
- 13. Let’s create a quick campaign for a Small Candle Shop in Jayanagar Source Source
- 14. The Awe Media Campaigns Case Studies In just three months during the Pilot Phase, The Awe Media onboarded 50+ advertisers, achieving a 1,766% growth rate and 90% retention. With real-time ad deployment and impactful campaigns, we reduced ad costs by 90% while boosting engagement and expanding reach across Bengaluru. The Awe Media’s campaigns, like the Onezo collaboration, creatively engage audiences by offering free boba for selfies, boosting social media interaction and visibility. This approach taps into user-generated content, creating memorable, shareable experiences that resonate with younger, tech-savvy consumers. Onezo "Grab a free boba" Interactive Campaign 428.67% Average MoM Growth (Advertisers) 90% Average Customer Retention Rate (MoM)
- 15. The Awe Media Movement and Operational Analytics viewersreached 630000 56 9600 brandsadvertised minsofadsplayed kmscovered 24000
- 16. The Awe Media Performance Metrics 16 savedbyoptingfor ourLEDDisplays opposedtoother printmediums 95% withtheROIreached comparedtotraditionalOOH advertisements cheaper 190000 rupees saved Koramangala, MG Road, Indiranagar, Jayanagar areamong thehigh- trafficareas covered contributing toover 4,50,000 impressions
- 17. www.theawemedia.com info@theawemedia.com +91 7887005151 @awemedia @awemedia @awemedia © ADNEURON PVT LTD