Coca Cola conducted a SWOT analysis that identified their strengths as being the world's leading brand with the largest market share and most extensive distribution network due to strong customer loyalty. Opportunities exist to diversify into non-carbonated drinks, open new outlets in areas with low market share, and target youth. Weaknesses include negative publicity, reliance on carbonated drinks, lack of presence in snacks/food, and declining market share. Threats come from strong competition with Pepsico, increasing health consciousness reducing soda consumption, and more beverage choices.
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Coca Cola SWOT analysis
1. SWOT ANALYSIS Of Coca Cola
S W
T
Strengths
•World’s Leading Brand
•Largest Market Share.
•Customer Loyality.
•Most extensive distribution Network.
Opportunities
•Diversify Into non Carbonated Drinks.
•Opening new Outlets in those areas
where market share is less.
•Targeting the youth Generation.
Weaknesses
•Negative publicity.
•Carbonated Drinks.
•No presence in the Snacks and Food
Industry.
•Declining market Share.
Threats
•Strong Competition with Pepsico
Company.
•Health consiousness among people.
•More choices in Beverages. O
