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Ankittomar pgp30069

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Sameer Mathur
Sameer Mathur

The male shaving market in India is large and growing, accounting for over 90% of the male toiletries market. Procter & Gamble is the leading player with a 40% market share, driven by their Gillette brand. Gillette focuses on brand values of innovation and technology to provide a close, comfortable shave with features like PowerGlide Smoothness and Pivoting Precision. They price their Mach3 razors between Rs. 125 to Rs. 400 and promote through mass media campaigns and reminder advertising. Gillette uses a hub and spoke distribution model to cover major cities and smaller towns across India.

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Gillette Brand Extension Mac 3 Turbo Sensitive The Best a Man Can Get Ankit Tomar| PGP30069
Market Overview Male razors and blades is the largest segment of the male toiletries market in India, accounting for 62.8% of the markets total value. The Male shaving preparations segment accounts for a further 28.3% of the market
Ankittomar pgp30069
The Indian male toiletries market grew by 6.3% in 2013 to reach a value of $236.9 million. Procter & Gamble Company, The leading player in the Indian male toiletries market, generating a 40.2% share of the markets value Market consumption volume increased with a CAGR of 5.2% between 2009 and 2013
Ankittomar pgp30069
P&G Portfolio Gillette Portfolio
P&G Growth Rate
Major Competitor
4PS Analysis4PS Analysis
Ankittomar pgp30069
Focus on brand values, innovation and cutting edge technology Combines sophisticated shaving technologies that gives a close, comfortable shave. PowerGlide Smoothness Pivoting Precision Ultimate Sensitivity PRODUCTPRODUCT
Gillette Mach3 uses Perceived Value Pricing model The price range of Gillette Mach3 is between Rs. 125 to Rs. 400. PRICEPRICE
Gillette brand has high recognition rate Massive influence, recall and salience reminder advertising Successful MACH3 launch campaigns Strong and sustained advertisement all through out PROMOTIONPROMOTION
PLACEPLACE Gillette uses Hub and Spoke method of distribution. 20 hub cities and spokes are Tier 2 and Tier 3 cities have been covered in India. Also, the distribution channel of P&G is being used.
Point of Parity Clean Shave Easily Available Similar diversity in product line Point of Difference Unique Design and Innovation More for more Vast Consumer Sustainable competitive advantage POSITIONINGPOSITIONING

More Related Content

Ankittomar pgp30069

  • 1. Gillette Brand Extension Mac 3 Turbo Sensitive The Best a Man Can Get Ankit Tomar| PGP30069
  • 2. Market Overview Male razors and blades is the largest segment of the male toiletries market in India, accounting for 62.8% of the markets total value. The Male shaving preparations segment accounts for a further 28.3% of the market
  • 4. The Indian male toiletries market grew by 6.3% in 2013 to reach a value of $236.9 million. Procter & Gamble Company, The leading player in the Indian male toiletries market, generating a 40.2% share of the markets value Market consumption volume increased with a CAGR of 5.2% between 2009 and 2013
  • 11. Focus on brand values, innovation and cutting edge technology Combines sophisticated shaving technologies that gives a close, comfortable shave. PowerGlide Smoothness Pivoting Precision Ultimate Sensitivity PRODUCTPRODUCT
  • 12. Gillette Mach3 uses Perceived Value Pricing model The price range of Gillette Mach3 is between Rs. 125 to Rs. 400. PRICEPRICE
  • 13. Gillette brand has high recognition rate Massive influence, recall and salience reminder advertising Successful MACH3 launch campaigns Strong and sustained advertisement all through out PROMOTIONPROMOTION
  • 14. PLACEPLACE Gillette uses Hub and Spoke method of distribution. 20 hub cities and spokes are Tier 2 and Tier 3 cities have been covered in India. Also, the distribution channel of P&G is being used.
  • 15. Point of Parity Clean Shave Easily Available Similar diversity in product line Point of Difference Unique Design and Innovation More for more Vast Consumer Sustainable competitive advantage POSITIONINGPOSITIONING

Editor's Notes

  • #4: Herb will discuss how these changes have effected Gillettes performance