Annex Business Media presentation by Ellin Bessner, Centennial Journalism
- 1. Storytelling with Video Annex Business Media Cambridge, Ontario Nov. 2, 2012
- 2. Why video? Broaden your storytelling Extend your brand (seamlessness between print, online and mobile editions) Extend to new audiences Extend opportunities for advertising (pre-roll, sponsored segments) Drive traffic to your website stay longer= BOOST engagement=Boosts Google SEO
- 3. You are already Doing many things right!
- 4. Great story IDEAS A series about Canadas safest employers
- 6. Tons of product 厩庄糸艶看壊
- 7. Showcasing your audience to themselves
- 8. Annex Bus Youtube channel
- 9. Putting Your EditorS on-air
- 12. Some of you Are going GANGBUSTERS Others, can certainly improve Many are at the same stage as your competitors, i.e.Rogers-owned publications: extremely limited use of multiplatform storytelling
- 13. AWARDS
- 15. No time for 厩庄糸艶看壊
- 16. Need $$ resources Lightweight, versatile, cheap
- 17. Want training in shooting and interviewing Tip:keep camera beside you during interviews
- 18. Need some training in editing
- 19. More host/reporters on camera on location and more DIY videos
- 20. How to shoot a better Video story
- 21. Think visually
- 22. Video storytelling FIND A COMPELLING CHARACTER/SUBJECT Make us care about them, in the first 20 seconds Let us hear from them very soon: min by 20 seconds Next, tell us the reason we are doing the story: issue/conflict/drama/problem/ over b-roll Then add one (or two more) interviews with experts. People make the best video BUT not boring talking heads. Video works best with Action. Emotion. Natural Lines. Movement.
- 24. How to choose.Different formats Steal a lot! Masthead Magazine publisher. Experiment! Choose a compelling location (get out there) Find compelling guests Have story meetings about video
- 25. So many possibilities Vlog : Sean Mallen, GLOBAL NEWS Round table with industry leaders; At issue panel on CBC : create celebrities that readers wont want to miss (EPIC MealtimeBACON STRIPS) Discussion with editorial staff: find articulate people Take a tour with me Globe and Mails Mississauga story Insider subscriber perks eg: different magazine covers/web exclusives Industry/market updates: as often as daily, weekly, monthly Guest features (CAJ does a regular profile of a new member or newsroom)
- 26. Decide on format Self contained Promo for Interview mag event Host on Product camera in showcase studio Host on location
- 27. Structure of a Full Video package
- 28. For a 2 minute story: You need lots of different kinds of video shots Probably 10-15 different video shots each held for between 8 to 10 seconds Plus an interview and a stand up (reporter /you on camera)
- 29. Wide/Establishing Shots Tells the viewer Where are you? Locates the action for a viewer Shoot each shot and hold it for about 8-15 secs DONT ZOOM OR PAN in every shot
- 31. Medium Shots More interesting. Viewer can detect some specific activity but still not 100% sure what is happening--this needs your/someones narration to help explain it better. Shots last approx 8-15 sec each
- 34. Close ups Even more interesting visually. You now care about the person/thing being shown. Usually introduces an SOT(sound byte/excerpt of interview)
- 36. Extreme Close up Used to show extreme emotion. Not used in every story but good to shoot these just in case you need it later for editing purposes.
- 38. cutaways Related to the story but not the main action. Often used as reaction shots to action. Medium shots and close ups
- 40. Use varied shot angles Make your shots visually interesting
- 41. Use lines to make it interesting
- 42. Subjective shots What the subject sees
- 43. Point of View From behind the subjects head
- 44. People are most interesting Medium and close up shots with people are engaging for viewers and work best for t.v. esp. on the web/mobile phones
- 46. Interviews (SOTs) Framing is important
- 47. In interviews the reporter IS usually NOT on camera but can be We use an interviewees ANSWERS only
- 48. Keep the camera behind you/to the side, and at eye level with guest
- 49. SOT/Interviews FRAMING Left side or Right side Looking in
- 50. How to frame them: eyes at top third of screen
- 51. Framing of the face Bad Good
- 52. Height of tripod Tripod At the guests eye level Not at Videographer level
- 53. SOT- History/f protago acts/stat nist/ Best s Hero nutgraf video intervie Voice Your And w over SOT s Your voice closing on- audio :02 gives more video Experts/oppon camera sec then info over ents/witnesse stand up Voice video s over pix Start end
- 55. On Location Dos. Use a tripod! Shaky video looks amateur Hide the audio mic cable UNDER the persons shirt. Loose cables distract the viewer from the content. Use an external mic! Poor audio is annoying. They will click off.
- 56. DO White Balance Good-white balanced BAD-blue indoor
- 57. Always WHITE BALANCE when changing locations the camera needs to reset its white colour in different light conditions (daylight, indoor light etc)
- 58. Do Listen for loud background audio when you are shooting (if there is a loud hum from a generator, move!) Take CLOSE Ups and Medium shots for web video. Beautiful wide shots are great for big screen tvs but not for mobile screens (IPADS, Phones, Laptops) Use video sequencesto tell a story. Video is different then photography.
- 59. In Post prod: After Use Background sound/natural sound on Videos it gives the story credibility. Adding a musical track can be distracting so do it only for a good reason. Use TAGS, proper File naming conventions, and make the story SEO friendly. People wont click on a file name of a video that says Gala Intro. Help the viewer know immediately where this video is (LOCATION subtitle) and who is speaking (guest and or interviewer subtitles)
- 60. DONT Dont use same shots twice in the video. Viewers hate that. Dont jump around chronologically. Viewers hate that. Do show one sequence, then move to the next area or scene. Dont show snippets of an indoor scene and then go outside, and then return to the indoor trade show next, 20 seconds later. Viewers get confused.
- 61. My Other hats Our students make great interns Launching 7 new niche and b2b magazines in December Would love your feedback Paul Grossingers or mine?
- 62. Canadian Association of Journalists Membership $45 : Training, events, advocacy, Media Magazine (needs a home) Mags panel at CAJ2013# in Ottawa, want to plan it/sponsor it?
- 63. Thank you! Ebessner@gmail.com Ebessner@centennialcollege.ca @Ebessner on Twitter http://ellinbessnersblog.blogspot.ca/