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Annual Bingo Summit - Evolving Payments in Gaming

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Secure Trading
Secure Trading

Nick Fitt, Senior Corporate Sales Manager at SecureTrading presents at the Annual Bingo Summit 2011 SecureTrading, with many years of global gaming experience, will look at and consider just a few of the issues to be overcome and the payments methods required to deliver world class gaming payments support in the current and future industry climate. The Current Environment what regulations do you have to consider? Why do you receive declines? What is the accepted Modus Operandi? The Coming Environment SecureTrading show you how to increase conversion and optimisation whilst still managing player expectations, as well as develop a forward looking Modus Operandi.

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Evolving Payments in GamingPresented by: Nick FittDate: 1st June 2011
The Current EnvironmentRegulationDeclinesAccepted Modus OperandiThe Coming EnvironmentConversion and optimisationManaging player expectationsForward looking Modus OperandiAgenda
The Current Environment
Differing taxation strategies, revenue or restrictionPotential currency restrictionsTier 1 Acquirers fear reprisals from grey tradingCost Per Acquisition increases?Life expectancyRegulation
Reason?Regulatory controls; regulator, issuer, acquirer?Reason code available?Velocity operator, bank, issuer who? Where?Player experienceJust what does the player think?Pre paid cardseWallets, vouchersDeclines
Tier 1 AcquirerRules Based Fraud Screening, VBV/3DS, ext. AVS/KYCOCT/CFT/Cheques/Bank TransferseWalletsVouchers (comparatively recent)Common Purse (non pure plays)Think GloballyAccepted Modus Operandi
The Coming Environment
Clarity of messaging within the cashierMachine Learning?Alt tabs?Payments in MarketingThe correct processing partnershipsMOBILE paymentsLocal payments processingCashier Conversion Optimisation
99.9% of the time, you are deemed responsibleMake sure you own the player decisionDecline message controlPriority of payments methodsLess said the betterAlt Tags for helpClarity in the cashierManaging Player Expectations
ISO and not just APACS processing supportLocal and regional payments supportCredit cards and Debit cardsBank transfersFX controlsBranded transfer servicesLocal funds float for payoutsClear MO for decline managementIntelligent use of e-wallets' and vouchersLess haste more speed, a pre paid card might be just a quick fixPut yourself in your players walletThink locally and not globallyFuture Modus Operandi
Thinking locally requires many relationships;Banks, Payment and Financial InstitutionsProcessorsKYC and Fraud screening toolsTechnology companiesBuild or Buy (or both)But has many benefits;Better control CPA and marketing expectationsMaintain sensible payments costsProvide a higher level of customer careIncrease churn and lengthen player lifetime expectanciesConclusion
Thank-YouNick FittSenior Corporate Sales ManagerEmail: nick.fitt@uc.comWeb: www.securetrading.comTwitter: @SecureTrading12

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Annual Bingo Summit - Evolving Payments in Gaming

  • 1. Evolving Payments in GamingPresented by: Nick FittDate: 1st June 2011
  • 2. The Current EnvironmentRegulationDeclinesAccepted Modus OperandiThe Coming EnvironmentConversion and optimisationManaging player expectationsForward looking Modus OperandiAgenda
  • 4. Differing taxation strategies, revenue or restrictionPotential currency restrictionsTier 1 Acquirers fear reprisals from grey tradingCost Per Acquisition increases?Life expectancyRegulation
  • 5. Reason?Regulatory controls; regulator, issuer, acquirer?Reason code available?Velocity operator, bank, issuer who? Where?Player experienceJust what does the player think?Pre paid cardseWallets, vouchersDeclines
  • 6. Tier 1 AcquirerRules Based Fraud Screening, VBV/3DS, ext. AVS/KYCOCT/CFT/Cheques/Bank TransferseWalletsVouchers (comparatively recent)Common Purse (non pure plays)Think GloballyAccepted Modus Operandi
  • 8. Clarity of messaging within the cashierMachine Learning?Alt tabs?Payments in MarketingThe correct processing partnershipsMOBILE paymentsLocal payments processingCashier Conversion Optimisation
  • 9. 99.9% of the time, you are deemed responsibleMake sure you own the player decisionDecline message controlPriority of payments methodsLess said the betterAlt Tags for helpClarity in the cashierManaging Player Expectations
  • 10. ISO and not just APACS processing supportLocal and regional payments supportCredit cards and Debit cardsBank transfersFX controlsBranded transfer servicesLocal funds float for payoutsClear MO for decline managementIntelligent use of e-wallets' and vouchersLess haste more speed, a pre paid card might be just a quick fixPut yourself in your players walletThink locally and not globallyFuture Modus Operandi
  • 11. Thinking locally requires many relationships;Banks, Payment and Financial InstitutionsProcessorsKYC and Fraud screening toolsTechnology companiesBuild or Buy (or both)But has many benefits;Better control CPA and marketing expectationsMaintain sensible payments costsProvide a higher level of customer careIncrease churn and lengthen player lifetime expectanciesConclusion
  • 12. Thank-YouNick FittSenior Corporate Sales ManagerEmail: nick.fitt@uc.comWeb: www.securetrading.comTwitter: @SecureTrading12