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Anthem Portfolio

K
Kaperonis

Anthem Motorsports provides various media capabilities for racetracks including printed and digital souvenir programs, maps, interactive services, mobile campaigns, at-track activations, voicemail messages, creative services, and public relations services. They produce souvenir programs, maps, websites and apps to engage fans and provide sponsors with advertising opportunities. Anthem also supports tracks with social media strategies, video production, staffing for displays and activations, and public relations assistance.

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Anthem Motorsports Media Capabilities Overview Anthem Motorsports September, 2010 Daytona Beach, FL
Anthem Motorsports Raceday Media Official Souvenir Programs Souvenir Programs Branded features Inserts, onserts Display advertising Various sizes, configurations Raceday supplements On-line distribution
Anthem Motorsports Printed Maps Raceday Maps Easy to use for customers; Valuable, needed information Things to & Morton Buildings meets every need. See our ad in the Air Guard 400 Official Souvenir Program or visit us online at: www.mortonbuildings.com before the Comparatively inexpensive to produce An insiders guide to get the most out of your day at the races in the hours leading up to the green flag: Richmond Edition Catch a show: Dont miss the pre-race concert from Night Ranger Do some good: The NASCAR Track Walk to benefit the NASCAR Foundation gets underway at 1:15 p.m. Get out Multiple sponsor and advertiser placements and explore the track with NASCAR stars. Meet at Gate 70 outside the track behind Turn 4. Get up close and personal: The Green Flag Club is a unique entertainment experience provided by Richmond International Raceway that features driver appearances and first-class entertainment. It is a great opportunity for Relevant feature sponsorships fans to interact with the stars of the race. Go racing: The tracks midway go-kart track is open from 10 a.m. - 7 p.m. Get festive: From 10 a.m. until 7 p.m., the Chevy Fan Fest is the place to be. Activities include games, displays, showcars, childrens activities and Chevy driver appearances. Explore the grounds: Richmond International Raceway drivers in-car communications. Scanners and Sprint Get connected: Get our your Web-enabled phone is part of the deluxe Richmond Raceway Complex, home Fan View video devices are available for rent around and join the tracks Facebook page to stay current on to a variety of unique buildings and structures. the facility. all that happens at Richmond International Raceway. Infinitely customizable Get dialed in: Be sure to get a copy of the Official Be patriotic: Every fan will be given a flag to wave Get free stuff: The Midway is jammed with displays Souvenir Program, which includes starting line-ups before the start of Saturdays race. Be sure to get from companies providing samples and demonstrations. and scanner frequencies so you can listen in to the yours and fly it proudly! Be sure to see what might be in store for you! Efficient design achieves multiple objectives
Anthem Motorsports Digital / Online Maps Digital / Online Maps Real-time updating Single source of the truth Endless versions / instances for varied uses Sponsor inclusion / advertising
Anthem Motorsports Interactive Services Web content development and deployment Interactive Services Video production Green screen, multi-camera productions Complete digital post-production facilities Social network strategy and message management SEO
Anthem Motorsports Mobile Campaign Management Mobile Campaigns SMS campaign management QR code integration At-track opt-in capture
Anthem Motorsports At track activation At-track Activation Street Team deployment Sales support and staffing Display staffing and management Models and other specialty staffing
Anthem Motorsports Custom voicemail messaging Voicemail Messages Outbound calls with novelty messaging Celebrity greeting Customized to recipient Samples: www.phonegreetings.com
Anthem Motorsports Creative Services Creative Concept development Design execution and implementation Media placement Multimedia
Anthem Motorsports Public Relations Services PR Services News release drafting / distribution Story planting / blogging Social media seeding On-site media support

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Anthem Portfolio

  • 1. Anthem Motorsports Media Capabilities Overview Anthem Motorsports September, 2010 Daytona Beach, FL
  • 2. Anthem Motorsports Raceday Media Official Souvenir Programs Souvenir Programs Branded features Inserts, onserts Display advertising Various sizes, configurations Raceday supplements On-line distribution
  • 3. Anthem Motorsports Printed Maps Raceday Maps Easy to use for customers; Valuable, needed information Things to & Morton Buildings meets every need. See our ad in the Air Guard 400 Official Souvenir Program or visit us online at: www.mortonbuildings.com before the Comparatively inexpensive to produce An insiders guide to get the most out of your day at the races in the hours leading up to the green flag: Richmond Edition Catch a show: Dont miss the pre-race concert from Night Ranger Do some good: The NASCAR Track Walk to benefit the NASCAR Foundation gets underway at 1:15 p.m. Get out Multiple sponsor and advertiser placements and explore the track with NASCAR stars. Meet at Gate 70 outside the track behind Turn 4. Get up close and personal: The Green Flag Club is a unique entertainment experience provided by Richmond International Raceway that features driver appearances and first-class entertainment. It is a great opportunity for Relevant feature sponsorships fans to interact with the stars of the race. Go racing: The tracks midway go-kart track is open from 10 a.m. - 7 p.m. Get festive: From 10 a.m. until 7 p.m., the Chevy Fan Fest is the place to be. Activities include games, displays, showcars, childrens activities and Chevy driver appearances. Explore the grounds: Richmond International Raceway drivers in-car communications. Scanners and Sprint Get connected: Get our your Web-enabled phone is part of the deluxe Richmond Raceway Complex, home Fan View video devices are available for rent around and join the tracks Facebook page to stay current on to a variety of unique buildings and structures. the facility. all that happens at Richmond International Raceway. Infinitely customizable Get dialed in: Be sure to get a copy of the Official Be patriotic: Every fan will be given a flag to wave Get free stuff: The Midway is jammed with displays Souvenir Program, which includes starting line-ups before the start of Saturdays race. Be sure to get from companies providing samples and demonstrations. and scanner frequencies so you can listen in to the yours and fly it proudly! Be sure to see what might be in store for you! Efficient design achieves multiple objectives
  • 4. Anthem Motorsports Digital / Online Maps Digital / Online Maps Real-time updating Single source of the truth Endless versions / instances for varied uses Sponsor inclusion / advertising
  • 5. Anthem Motorsports Interactive Services Web content development and deployment Interactive Services Video production Green screen, multi-camera productions Complete digital post-production facilities Social network strategy and message management SEO
  • 6. Anthem Motorsports Mobile Campaign Management Mobile Campaigns SMS campaign management QR code integration At-track opt-in capture
  • 7. Anthem Motorsports At track activation At-track Activation Street Team deployment Sales support and staffing Display staffing and management Models and other specialty staffing
  • 8. Anthem Motorsports Custom voicemail messaging Voicemail Messages Outbound calls with novelty messaging Celebrity greeting Customized to recipient Samples: www.phonegreetings.com
  • 9. Anthem Motorsports Creative Services Creative Concept development Design execution and implementation Media placement Multimedia
  • 10. Anthem Motorsports Public Relations Services PR Services News release drafting / distribution Story planting / blogging Social media seeding On-site media support