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Anylisis2

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MiguelCalderon25

The Nike "Risk Everything" soccer shoe advertising campaign features world-class soccer players like Cristiano Ronaldo and aims to position Nike shoes as enabling higher soccer performance. The campaign communicates through a creative video showing players taking risks in matches. It targets soccer players and encourages them to risk everything for better performance through the slogan "Risk Everything".

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Ad Campaign Analysis Risk Everything By: Miguel Calder坦n
General Information Type of product or service Soccer shoes Brand Nike Campaing name Risk everything
Creative Briefing Target Analysis: Soccer Players Designed Positioning: All soccer players Key promise or benefit: Higher soccer performance Communication Tone: To my necessities
Message Analysis What does it say? That Nike shoes take everything to the next level How is it said? A creative campaing in which different football players Whom is it addressed to? Soccer players When is it said? In an afternoon Where is it said? In a soccer match
Concept and Slogan What is the concept chosen to differentiate the product or service? A faster higher performance shoe for soccer players. What is the slogan? Risk Everything
Creative Execution Execution elements: Characters: Cristiano Ronaldo, Ibrahimovic, Neymar. etc Images: Soccer Images Texts: soccer texts Illustrations: skulls Music: Eagles Of Death Metal Miss Alissa (OST Nike Football: Risk Everything) Execution Aspects: Size: 4.12 min
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Good or Bad? Its dynamic Fun Convincing Attracting
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Anylisis2

  • 1. Ad Campaign Analysis Risk Everything By: Miguel Calder坦n
  • 2. General Information Type of product or service Soccer shoes Brand Nike Campaing name Risk everything
  • 3. Creative Briefing Target Analysis: Soccer Players Designed Positioning: All soccer players Key promise or benefit: Higher soccer performance Communication Tone: To my necessities
  • 4. Message Analysis What does it say? That Nike shoes take everything to the next level How is it said? A creative campaing in which different football players Whom is it addressed to? Soccer players When is it said? In an afternoon Where is it said? In a soccer match
  • 5. Concept and Slogan What is the concept chosen to differentiate the product or service? A faster higher performance shoe for soccer players. What is the slogan? Risk Everything
  • 6. Creative Execution Execution elements: Characters: Cristiano Ronaldo, Ibrahimovic, Neymar. etc Images: Soccer Images Texts: soccer texts Illustrations: skulls Music: Eagles Of Death Metal Miss Alissa (OST Nike Football: Risk Everything) Execution Aspects: Size: 4.12 min
  • 10. Good or Bad? Its dynamic Fun Convincing Attracting