AOD - Ananaga O Dheerudu - Telugu Movie Social Media Case Study
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Anaganaga O Dheerudu was Walt Disney's first South Indian film. The document discusses a social media engagement case study for the movie to create buzz and share promotional materials on platforms like Facebook and Twitter. It outlines the movie details, challenge of online promotion, timeline of events, social media properties used including Facebook, Twitter, YouTube, and activities like contests, videos, and ads. Statistics on user engagement, followers, views and other metrics are provided from the period of December 1st 2010 to January 13th 2011 to evaluate the success of the social media campaign.
AOD - Ananaga O Dheerudu - Telugu Movie Social Media Case Study
- 1. Social Media Engagement A Casestudy on Anaganaga O Dheerudu
- 2. Anaganaga O Dheerudu Social Media Engagement Anaganaga O Dheerudu The Case Walt Disney’s 1st foray into South Indian films. Produced along with ABODE and presented by K RaghavendraRao starring Siddharth, ShrutiHaasan and Lakshmi Manchu. The Challenge To create buzz about the upcoming movie on social networks like facebook and twitter and share promotional material on them and other media sharing sites. The Dates Start of Engagement Dec 1 Press Launch Function Dec 4 Audio Release Fn Dec 23 Comic Book Launch Jan 13 Movie Release Jan 14
- 3. Anaganaga O Dheerudu Social Media Engagement The Properties
- 4. Anaganaga O Dheerudu Social Media Engagement
- 5. Anaganaga O Dheerudu Social Media Engagement
- 6. Anaganaga O Dheerudu Social Media Engagement
- 7. Anaganaga O Dheerudu Social Media Engagement The activities 0 Engagements retweets 0 Giveaways 0 Engagements 0 Promotions 0 Updates 0 Contests 0 Videos 0 Ads 0 Metrics 0 Status 0 Pictures 0 Design
- 8. Anaganaga O Dheerudu Social Media Engagement Well filled bio and custom fbpage display image
- 9. Anaganaga O Dheerudu Social Media Engagement Information about Events Promotion of trailers
- 10. Anaganaga O Dheerudu Social Media Engagement Promotion of music and merchandise Promotion of other social properties
- 11. Anaganaga O Dheerudu Social Media Engagement Custom Interactive Landing Page
- 12. Anaganaga O Dheerudu Social Media Engagement Character Sketches
- 13. Anaganaga O Dheerudu Social Media Engagement Contests Facebook Ads
- 14. Anaganaga O Dheerudu Social Media Engagement Live tweeting Retweeting the stars
- 15. Anaganaga O Dheerudu Social Media Engagement Retweeting feedback Building momentum
- 16. Anaganaga O Dheerudu Social Media Engagement Promotion of merchandise Promoting Disney
- 17. Anaganaga O Dheerudu Social Media Engagement Promotion of other social properties Character Sketches
- 18. Anaganaga O Dheerudu Social Media Engagement Contests
- 19. Anaganaga O Dheerudu Social Media Engagement Video Playlist
- 20. Anaganaga O Dheerudu Social Media Engagement Top 5 Videos
- 21. Anaganaga O Dheerudu Social Media Engagement The numbers
- 22. Anaganaga O Dheerudu Social Media Engagement
- 23. Anaganaga O Dheerudu Social Media Engagement Statistics for the period Dec 1st 2010 - Jan 13th 2011
- 24. Anaganaga O Dheerudu Social Media Engagement Summary of Stats All Stats from Dec 1st - Jan 13th Facebook interactions per post 32.6 Facebook fans 11944 Facebook Media Views 20,277 Facebook Page views+Ad impressions 427,931+5,764,838 Twitter followers 835 Twitter replies + Retweets 2000 + 448 YouTube views 81,408
- 25. Anaganaga O Dheerudu Social Media Engagement the Standard for Influence