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ENTREPRENEURSHIP AND
NEW VENTURE
OPPORTUNITIES
Prepared by
ARUN GULERIA
CE 3425

Entrepreneurship and New Ventures
?Planning ahead—study questions
– What is entrepreneurship?
– What is special about small businesses?
– How does one start a new venture?
– What resources support entrepreneurship and
business development?

What is entrepreneurship?
?Entrepreneurship
– Strategic thinking and risk-taking behavior that
results in the creation of new opportunities for
individuals and/or organizations.
?Entrepreneurs
– Risk-taking individuals who take actions to
pursue opportunities and situations others may
fail to recognize or may view as problems or
threats

? Entrepreneurs are …
– Founders of businesses that become large-scale
enterprises.
– People who:
? Buy a local franchise outlet
? Open a small retail shop
? Operate a self-employed service business
– People who introduce a new product or
operational change in an existing organization.

? Typical characteristics of entrepreneurs:
– Internal locus of control
– High energy level
– High need for achievement
– Tolerance for ambiguity
– Self-confidence
– Action-oriented
– Desire for independence

? Typical entrepreneurial backgrounds and
experiences:
– Parents were entrepreneurs or self-employed.
– Families encouraged responsibility, initiative, and
independence.
– Try more than one business venture.
– Relevant personal or career experience.
– Become entrepreneurs between 22 and 45 years of age.
– Seeks independence and sense of mastery.

? Common myths about entrepreneurs:
– Entrepreneurs are born, not made.
– Entrepreneurs are gamblers.
– Money is the key to entrepreneurial success.
– You have to be young to be an entrepreneur.
– You must have a degree in business to be an
entrepreneur.

? Reasons for women becoming
entrepreneurs:
– Being motivated by an entrepreneurial idea.
– Having a new idea.
– Doing for themselves what they were already
doing for other employers.
– Prior employer not taking them seriously.
– Glass ceiling issues.

What is special about small businesses?
? Small businesses …
– Ones with 500 or fewer employees.
– Independently owned and operated.
– Constitute 99 percent of American businesses.
– Are established by:
? Starting a new business.
? Buying an existing business.
? Buying and running a franchise.

? Entrepreneurship and the Internet …
– The Internet offers numerous entrepreneurial
opportunities that are limited only by personal
creativity.
– Over 85 percent of small firms are expected to
conduct business via the Internet by 2002.
– Business-to-business ventures are risky for
small ventures.

? International business entrepreneurship …
– Provides strategic opportunities for small
businesses.
– Creates exporting opportunities.
– Is supported through appropriate governmental
and non-governmental organizations.

? Family businesses …
– Owned and financially controlled by family
members.
– Largest percentage of businesses worldwide.
– Can provide an ideal business situation.
– Problems unique to family businesses:
? Family business feud
? Succession problem

? Reasons for small business failures:
– Lack of experience
– Lack of expertise
– Lack of strategy and strategic leadership
– Poor financial control
– Growing too fast
– Lack of commitment
– Ethical failure

How does one start a new venture?
? Important issues in new venture creation:
– Does the entrepreneur have good ideas and the courage to give
them a chance?
– Is the entrepreneur prepared to meet and master the test of strategy
and competitive advantage?
– Can the entrepreneur identify a market niche that is being missed
by other established firms?
– Can the entrepreneur identify a new market that has not yet been
discovered by existing firms?
– Can the entrepreneur generate first-mover advantage by exploiting
a niche or entering a market before competitors?

? Questions that keep a new venture customer focused …
– Who is your customer?
– How will you reach key customer market segments?
– What determines customer choices to buy or not buy this product
or service?
– Why is your product or service a compelling choice for the
customer?
– How will you price your product or service for the customer?
– How much does it cost to make and deliver your product or
service?
– How much does it cost to attract a customer?
– How much does it cost to support and retain a customer?

? Life cycle of entrepreneurial firms
– Acceptance stage
– Breakthrough stage
– Maturity stage
? Each stage poses different managerial
challenges and requires different managerial
competencies.

? Basic items that should be included in a business plan:
– Executive summary
– Industry analysis
– Company description
– Product and services description
– Market description
– Marketing strategy
– Operations description
– Staffing description
– Financial projection
– Capital needs

? Forms of legal ownership
– Sole proprietorship
– Partnership
? General partnership
? Limited partnership
? Limited liability partnership
– Corporation

? Financing the new venture
– Sources of outside financing
? Debt financing
? Equity financing
– Equity financing alternatives
? Venture capitalists
? Initial public offerings
? Angel investors

What resources support entrepreneurship
and business development?
? Promoting entrepreneurship in large
enterprises
– Intrapreneurship
– Skunkworks
? Business incubators
? Small business development centers

Opportunities of new venture
? Economic objective
? Social objectives
? Human considerations

Economics Objective
1. Profit Making: main objective, needed for expansions
& diversification demand for more wages self financing.
2. Production Of Goods & services
3. Creation Of Consumers
4. Innovation

Social Objective
1. Provision of employment
2. Production Of Goods Of Best Quality
3. Proper Use Of National resources

Human Consideration
1. Welfare Of Workers
2. Satisfaction Of Shareholders
3. Satisfaction Of Consumers

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