Hland started in 2004 focusing on new technologies but expanded into other areas of communication. In 2007 it reorganized into three areas of action: land for creative strategic ideas, lot for land of technology, and love for brands. In 2009 it became Wao, lda and adopted the umbrella brand We Are One, offering five business areas and a new image incorporating expertise gained over six years.
2. who we are
Hland started in 2004. Was presented to In 2007, We assume formally our 2009 ¨C the year of change. Hland became
the market under the insignia Land, with a multidisciplinary reorganizing ourselves Wao, lda, assuming a new attitude and
core business primarily dedicated to new internally and externally into three specific philosophy towards the market and, under
technologies. However, it soon became areas of action: the umbrella brand We Are One offering its
necessary to respond to other areas of land - creative strategic ideas, costumers a new image and five business areas
communication requested by our costumers. lot - land of technology, that include and provide to the market all
love - for brands. expertise and knowledge acquired along the
last 6 years.
3. who we are
2004 2007 2009
Brand Strategy Interaction Graphic Design CREATIVE STRATEGIC IDEAS
Identity & Brand Design Reaction Editorial Design DIGITAL TRENDS
Brand Experience Attraction Architecture and DESIGN FOR BRANDS
Brand Management layout of spaces FUNDRAISING CONSULTING
and environments TOURISM & PLACES PROMOTION
Events
4. who we are
CREATIVE STRATEGIC IDEAS
DIGITAL TRENDS
DESIGN FOR BRANDS
FUNDRAISING CONSULTING
TOURISM & PLACES PROMOTION
5. what we do
y
ntitnd Brand
Naming, Creation IdeBra Experie
nce
Implementation,
and Brand Design & esign Communication and
Brand Dissemination
D
Br ana
M
an ge
tegy
Stra nd
d me
Bra
nt
Diagnosis, Market Monitoring,
and Brand Research Training and
and Strategy Tools of the Trade
CREATIVE STRATEGIC IDEAS
DIGITAL TRENDS
DESIGN FOR BRANDS
FUNDRAISING CONSULTING
TOURISM & PLACES PROMOTION
6. what we do
n
Attractio
Interaction
Web Trends,
Usability and
Design, Accessibility
On-line Campaign
Management and Reaction
Social Engineering
Social Networking,
CREATIVE STRATEGIC IDEAS On-line Communities
DIGITAL TRENDS andViral Campaigns
DESIGN FOR BRANDS
FUNDRAISING CONSULTING
TOURISM & PLACES PROMOTION
7. what we do
Creation, Production and Paging, Books, Brochures,
Monitoring of Communication Catalogs, Magazines,...
Materials, Flyers, Brochures, rial
Posters, Mupis, Outdoors, dito n
E sig
Packaging and Merchandising
De e
tectutrof
hic rchiayou
A l
rap n
G sig and es and ts
De spacronmen
envi
Layout of Stands
and Shops,
ents
Signs and Displays
Ev
CREATIVE STRATEGIC IDEAS Organization, Management,
DIGITAL TRENDS Dissemination and Promotion
DESIGN FOR BRANDS
FUNDRAISING CONSULTING
TOURISM & PLACES PROMOTION
8. what we do
Audit
Audit Campaigns and Ways of
Raising Funds Already Implemented
or Under Implementation,
Analysis and Evaluation of Results
Strategy
Creation and Development
of Best Practice for Fundraising
Management
Campaign Management to
Raise Funds
CREATIVE STRATEGIC IDEAS
DIGITAL TRENDS
DESIGN FOR BRANDS
FUNDRAISING CONSULTING
TOURISM & PLACES PROMOTION
9. what we do
Audit
Audit and Assessment of Local Resources
Planning &Strategy
Creation of a Strategic Plan Promotion
of Booth Territory and Equipment
Creation & Promotion
Implementation of the Strategic
and Promotional Plan
CREATIVE STRATEGIC IDEAS
DIGITAL TRENDS
DESIGN FOR BRANDS
FUNDRAISING CONSULTING
TOURISM & PLACES PROMOTION
11. our team
We are a group of people with strong skills
proven in various areas of communication and marketing
that has come together to seek and create a new insight
in this area.
A global vision that makes a
unique brand a part of a
sustainable world.
12. we are responsible
We believe that we should have a positive
contribute to the society and should be aware of
the social and environmental impacts of our company.
This may provide direct advantages for the business and We believe that the
ensure the long-term competitiveness. principle of giving back
Our policy is to support and had dynamic to the work off
associations that we identify ourselves socially. Every year helps creating a better
we support the creation of projects and actions of NPOs. world.
13. some of the clients that our team
worked along the years
16. we are awarded
Futura Award 2008 for best outdoor advertising,
with ¡°Fund?o, com¨¦rcio tradicional¡±.
What is the Futura Award?
Is a national award, which recognizes annually
the best projects in the field of communication design
and print production and labeling.
17. we are awarded
Wolda Award 2009 for best international logos,
with ¡°Viagens Portuguesas¡±.
What is the Wolda Award?
Is an international award that selects
and rewards the best logos worldwide.
Originally from Eulda (European Logo Design Annual),
Wolda has a jury of 10 top design professionals,
10 marketing directors and 10 members of public
associations connected to advertising and marketing.
Is the first and only award scheme endorsed by more
than 100 design associations and schools. And is endorsed
by icograda (the world body for professional communication
design and a partner of the International Design Alliance)