Nick Carpenter, Founder of the Mortgage Authority Network, shares an older presentation from 2011 about how and why real estate agents should marketing renters living in apartment complexes.
You will learn:
- Where to find the best apartments to market
- What to send them
- What to say on the marketing pieces
- Where to get addresses for apartments that are guaranteed correct
- How many deals you need to break even on this Realtor marketing strategy.
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Do you want to surround yourself with like-minded mortgage professionals committed to upping their game to be the best loan partner possible?
Apply for the Mortgage Authority Network at http://mortgageauthoritynetwork.com.
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Apartment Marketing for Realtors
2. Find the BEST complex to target
Get the addresses
What to mail?
return on investment
31. January #1 July #3, #4
February #2 August - #5
March #3 September - #1
April #4 October - #2
May #5 November - None
June #1,#2 December - None
When to mail the postcards?
People move the most IN JUNE & JULY so we double up!
32. 100 UNITS
POSTCARD #1 300
POSTCARD #2 300
POSTCARD #3 200
POSTCARD #4 200
POSTCARD #5 200
About $440 to print
300 UNITS
POSTCARD #1 900
POSTCARD #2 900
POSTCARD #3 600
POSTCARD #4 600
POSTCARD #5 600
About $515 to print
33. 100 UNITS
About $440 to print
$45 PER MONTH TO MAIL
$980 PER YEAR
300 UNITS
About $515 to print
$135 PER MONTH TO MAIL
$2135 PER YEAR
34. 100 UNITS
$980 PER YEAR cost
50% broker split
300 UNITS
$2135 PER YEAR cost
50% broker split
35. 100 UNITS
$980 PER YEAR cost
50% broker split
You only need to sell
one home for $65,333
to break even!
300 UNITS
$2135 PER YEAR cost
50% broker split
You only need to sell
one home for $142,333
to break even!