Pierre Latour discusses issues with realizing the full commercial potential of proper control system performance indicators and argues that his method, Clifftent, can help mitigate problems and maximize profit. He outlines how Clifftent uses calculus and statistics to determine the optimal setpoints and limits for process variables to locate the maximum expected profit. Latour claims that adopting Clifftent's performance-based licensing approach in the 1990s could have led to a healthier and more profitable industry today.