Apegroup Marketing by the Numbers - January 17
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The document reports on the marketing performance of Apegroup for January, noting improvements in tech and overall engagement across various platforms, particularly Twitter and LinkedIn. It highlights the need to increase content posting on LinkedIn and emphasizes the reliance on Linn辿a for social media management. Other channels like Instagram and Behance are underperforming, while community engagement metrics indicate various areas for growth.
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**Description:**
Explore the fundamentals of SWOT Analysis with this visually engaging infographic by CA Suvidha Chaplot. This presentation breaks down the importance of understanding internal strengths and weaknesses alongside external opportunities and threats. Perfect for business leaders, entrepreneurs, and students, it offers a clear framework to analyze key factors that influence business success and strategic decision-making. Boost your planning process and make informed decisions with this easy-to-understand guide.
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Apegroup Marketing by the Numbers - January 17
- 1. Apegroup Marketing by the Numbers JANUARY 17 1
- 2. January was a better month than December, thats good. Tech is performing better overall. Our design channels are all down. Podcast, Instagram and Medium are all run mostly by Linn辿a, without her we would be f***ed. That must change!
- 3. Community
- 4. Twitter Jan 2017 Sep Oct Nov Dec Jan Next Month Engagement 199 +21% Reach 9 760 +58% Followers 1 170 -2 Engagement monthly goal: 600
- 5. Twitter Top Content 1 2 3 12 1000 16 562 23 478 Insight: Twitter is going good when we post our work. We need to focus more on things we create. 5 Release Our Work From our Instagram
- 6. LinkedIn Jan 2017 Aug Sep Oct Nov an Next Month Engagement 250 +300% Reach 6 189 +90% Followers 1 137 +17 Followers goal: 1300
- 7. We need more posts on LinkedIn! Linkedin Top Content 1 2 3 2075 7 1977
- 8. We need more posts on LinkedIn! Linkedin Top Content 1 2 3 2075 8 1977
- 9. We are extending what we track on LinkedIn. We now also add our CEO Pulse posts. Press Releases on LinkedIn Posted by our CEOs account on Pulse 9
- 10. Press Releases 250 500 750 1000 November December January Views Likes Comments 10
- 11. Instagram Jan 2017 Sep Oct Nov Dec Jan Next Month Followers goal: 600 Profile Views 148 Reach 1 580 +38% Followers 397 +24
- 12. This is the first time since we started Instagram that Our Work didnt get the most likes. Instagram Top Content 1 2 3 12
- 13. Content
- 14. Medium Podcast Behance YouTube CocoaPods GitHub Views Goal: Listeners Views Views Downloads Previous month: Overview Views
- 15. Medium
- 16. Medium Views 6000 12000 18000 24000 August September October November December Januari Goal 16
- 17. Insight: We didn't post this month 17
- 18. Podcast
- 19. Re:Design Listeners 675 950 1225 1500 August Sep Oct Nov Dec Jan Goal 19
- 20. Re:Design 20
- 21. De:Code Listeners 100 200 300 400 500 Oct Nov Dec Jan Goal 21
- 22. De:Code 22
- 23. Design
- 24. Behance Insight: no new Behance case this month 24
- 25. Behance 300 600 900 1200 1500 Augusti Sept Oct Nov Dec Jan Behance Goal Behance Insight: these channels are not performing as expected 25
- 26. Open Source
- 27. 27
- 28. Insight: these channels are performing as expected. Good! Cocoa Pods & Github 1000 2000 3000 4000 August Sept Oct Nov Dec Jan Cocoa Pods Goal GitHub Goal CocoaPods Github 28
- 29. Website
- 30. Unique Website Visitors 425 850 1275 1700 July August September October November December Januari 30
- 32. Ape Sales Funnel 1 086 543 4 Work Services Contact 32
- 33. Thank You! Josef Rhawi josef.rhawi@apegroup.com F旦lj oss p奪: Twitter, LinkedIn, Instagram