Apex-Brasil | Be Brasil | Event Planning, Execution & Promotion
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Apex-brazil, the countrys foreign trade promotion organization, is in a journey to position brazil as the country leading the world in creativity and innovation, and wanted to offer New Yorkers an immersive experience into brazils most advanced industries. This presentation shows the strategy and planning behind the execution as well as the final product and results obtained with this activation.
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Apex-Brasil | Be Brasil | Event Planning, Execution & Promotion
- 2. C M Y K C M Y K C M Y K BE BRASIL IS A PROJECT FROM APEX BRASIL THAT WILL PRESENT TO THE PEOPLE OF NEW YORK AND THE ENTIRE INTERNATIONAL COMMUNITY THE EXISTING INNOVATION IN SEVERAL SECTORS OF BRAZIL TODAY.
- 3. THE BRIEF
- 4. THE ASK APEX-BRAZIL, THE COUNTRYS FOREIGN TRADE PROMOTION ORGANIZATION, IS IN A JOURNEY TO POSITION BRAZIL AS THE COUNTRY LEADING THE WORLD IN CREATIVITY AND INNOVATION, AND WANTED TO OFFER NEW YORKERS AN IMMERSIVE EXPERIENCE INTO BRAZILS MOST ADVANCED INDUSTRIES.
- 5. THE CHALLENGE DESPITE THE CURIOSITY AROUND BRAZIL, THE COUNTRY IS STILL MAINLY KNOWN FOR SOCCER, SAMBA, NATURE AND DIVERSITY. WE NEEDED TO SHIFT THIS PERCEPTION USING INTERESTING AND TRUTHFUL WAYS TO ATTRACT AND MAKE PEOPLE LEARN ABOUT OTHER GREATNESSES THAT THE COUNTRY OFFERS.
- 6. THE INSIGHT BRAZILS INSPIRING DIVERSITY COMBINED WITH THE COLLABORATIVE SPIRIT OF PEOPLE, MAKES THIS COUNTRY ONE OF THE MOST CREATIVE AND INNOVATIVE IN THE WORLD.
- 7. THE SOLUTION
- 8. Profero Agency Credentials 2013. Copyright 息 2013-2014 Profero PLC
- 9. A POP-UP EXPERIENCE SHOWCASING THE INNOVATORS BEHIND BRAZIL'S THRIVING INDUSTRIES. THE EVENT WILL FEATURED ONE WEEK OF ACTIVITIES IN OUR NYC RETAIL HUB IN OCTOBER 2013
- 10. THE VENUE ! 372 West Broadway: Our headquarters was in the heart of Soho on the corner of West Broadway and Broome.
- 11. THE VISION LEADING BRAZILIAN ARCHITECTS CONCEPTUALIZED THE SPACE: GUTO REQUENA & MAURICIO ARRUDA
- 12. 息 Copyright Profero LLC 2011-2012 - Con鍖
- 13. THE FAADE ! Stickers on most windows, with branding and images from Brazil 息 Copyright Profero LLC 2011-2012 - Con鍖
- 15. GROUND FLOOR ! Fly Over A 360尊 video projected in a round wall. By standing on the controller area users can tilt the camera view left, right, up and down through Kinect.
- 16. BRAND INFO ! n the main lobby a screens were O displaying content from participant brands. Stickers by the experiences also showed brief description of brands and their innovations. The same happened on the other floors. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- 17. BASEMENT ! Pop-up store Fashion Store with fashion brands, jewelry and books, selling innovative Brazilian products. ! Brand content, with description, images, and innovation topics showcased on signs near each product, as well as screens on the walls.
- 18. MORE THAN 40 BRANDS, WITH MORE THAN 90 PRODUCTS ELEVATED THE BRAZILIAN INNOVATION & CREATIVE IDEAL.
- 19. Botequim Gastronomy Samples and Tastings of traditional food & drinks from a Botequim, a traditional Brazilian bar style. Modular space was also used for Talks and Networking sessions. ! Food & Beverages brand content, description, images, and innovation topics showcased on signs, as well as screens on the walls.
- 20. THE TALKS THE MOST BRILLIANT BRAZILIAN MINDS WERE INVITED TO PARTICIPATE IN THE TALKS SHOWCASING BRAZILIAN CREATIVITY & INNOVATION.
- 21. PROMOTION A RESPONSIVE WEBSITE SERVED AS THE DIGITAL HUB, UNFOLDING PARTICIPANT BRANDS STORIES ON INNOVATION AND CONNECTING ALL SOCIAL MEDIA EFFORTS.
- 22. PROMOTION SOCIAL MEDIA AMPLIFIED OUR NARRATIVE, HIGHLIGHTING THE EVERY ASPECT OF THE EVENT THROUGHOUT THE WEEK, WITH A MODEST $60K BUDGET.
- 23. PROMOTION THE #BEBRASILNYC HASHTAG ENABLED VISITORS TO CREATE AND SHARE THEIR OWN STORIES AND COLLABORATE THROUGH THE BE BRASILS HUB.
- 24. RESULTS
- 25. A SUCCESSFULLY EXECUTED SOCIAL MEDIA STRATEGY RESULTED IN MORE THAN 26 MILLION IMPRESSIONS IN THE MOST RENOWNED MEDIA OUTLETS FROM NEW YORK AND BRAZIL. Brasil'mostra'no'cora巽達o'de'Nova'York'o'que'tem'al辿m' de'futebol'e'samba! October!18,2013' ! !
- 26. THE BUZZ GENERATED AROUND THE EVENT GUARANTEED MORE THAN 300 PEOPLE AT THE VIP OPENING PARTY AND THOUSANDS OF VISITORS DURING THE WEEK LONG EVENT AS WELL AS HIGH ATTENDANCE AND MEDIA COVERAGE ON TALKS, TASTINGS AND MUSIC PERFORMANCES.
- 27. THE WEEK LONG EVENT RESULTS WERE EXTREMELY POSITIVE AND WELL RECEIVED BY APEX-BRASIL, THAT BUDGET FOR BE BRASIL 2014 IS ALREADY SECURED.