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Chi sheng Jan
Chi sheng Jan

1. Tapgo is a startup founded in 2012 based in Taipei, Taiwan that focuses on integrating online and offline services in marketing and commerce through proprietary interaction technologies like Magic Code and a mobile app. 2. Magic Code uses digital watermarking to hide interactive content in images, accessible through Tapgo's app, providing a more aesthetically pleasing alternative to QR codes. 3. Tapgo's platform and app allows advertisers to easily create interactive campaigns linking offline users to online content and e-commerce through technologies like Magic Code, QR codes, sound recognition, and image recognition.

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1 Business Plan http://tapgo.cc Chi-sheng Jan csjan@tapgo.cc +886-975087624
2 Agenda ? Company Profile ? Service, Product & System ? Business & Strategy
3 Company Profile
4 About Tapgo ? Founded in April, 2012 ? Based in Taipei, Taiwan ? Focused on the Integration of Online and Offline Services in Marketing and Commerce ? Employees: 6 ? Capital: USD $67,000
5 Vision & Mission ? Vision ¨C Providing intuitive interaction technology for people to obtain the information they need anytime, anywhere ? Mission ¨C Eliminating the barrier between online and offline media ¨C Bridging diverse media through appropriate technologies
6 CEO - Michael Wu ? Master of EE, NTU, Major in Cryptography ? Worked at: Chunghwa Telecom, Realtek, 3COM, MediaTek, Getac and HTC ? Over 10 years of experience in System Architecture Design and Integration
7 Co-Founders ? Chi-sheng Jan ? MSc in Mathematics, Northwestern University ? Experienced in Business Analysis and Statistics ? Worked at: Business Intelligence Manager at TutorABC ? Tai Yuen Chen ? Founder of 172168.com Ò»ÆðºÈï‹ÁÏ°É Internet Beverage Ordering Platform
8 Service, Product & System
9 84% of users have performed a mobile search after seeing an ad Source : Google, Our Mobile Planet 2012
10 What If they don¡¯t have to search at all ¨C why can¡¯t we deliver what customers want, when they want it ?
11 Magic Code ? Magic Code is Tapgo¡¯s proprietary interaction technology ? Based on digital watermarking techniques, it hides information in a picture, undetectable to human eyes ? This information can be accessed by a smartphone camera with our app QR Codes provide interactive content ¨C At the cost of being totally ugly Magic Code is completely invisible¡­
12 What Is Magic Code ¡­while providing the same rich interactive experience
13 What Is Magic Code ? Tapgo¡¯s app provides scanning and decoding for the technologies we provide ? After scanning a Magic Code, QR Code, or receiving a sound recognition signal, we offer a full set of interaction modules that advertisers can easily choose from. Still, the Tapgo App is only half the story¡­
14 Magic Code QR Code Sound Recognition Advertisers, Media Owners End Users Interactive Marketing Platform Image Recognition Digital Content, Electronic Commerce Tapgo¡¯s end-to-end solution, which we call ¡°Tapgo Interactive Marketing Platform¡±, provides the tools that allow advertisers and marketers to link offline users to online content and EC portals.
15 Service & Product ? Interaction Technology Solution Provider ¨C QR Code ¨C Magic Code ¨C Sound (high frequency) Recognition ¨C Image Recognition ? Tapgo Interactive Marketing Platform ¨C End to end campaign management and design ¨C Modularized interactive content ? Tapgo Scanner App ¨C Incentive for users to scan content ¨C Social Sharing
16 System Architecture - Client ? Production of Interactive Content Tapgo Interactive Marketing Platform Generate Interaction Plan Generate QR Code Embed Watermark on Interactive LocationDefine Interactive Plan
17 Business & Strategy
18 Competitors and Advantages ? Competitors: Layar, Moodstocks, Sonic Notify¡­and other interaction technology solutions ? What sets Tapgo apart ¨C We are not focused on one single technology: we believe advertisers should use whatever technology fits their current campaign ¨C We provide a complete set of interactions following user scanning: from a simple redirect to rich mobile landing pages ¨C Our platform makes deployment of these technologies fast and easy, no matter which interactive method the client uses
19 Business Model - 1 ? Integration with advertising and marketing agencies ¨C Use of Tapgo branded app with scanning and decoding capability ¨C Setup scanning actions and payoffs, linking to existing digital content or Tapgo¡¯s solution ¨C Embed watermarks as requested by the campaign strategy
20 Business Model - 2 ? Integration with publishers ¨C Integrate scanning capability into publisher¡¯s existing mobile app ¨C Setup scanning action and payoffs, linking to publisher¡¯s digital content and e-commerce service ¨C Embed watermarks as requested by publisher campaign
21 Strategy ? Short-term ¨C Establish relationship with advertising, marketing agencies, and their sub-contractors ¨C Deployment of Tapgo branded app with scanner and decoder ¨C Offer full campaign planning and execution using Tapgo branded app ¨C Preloading of Tapgo branded app on new smartphones
22 Strategy ? Mid-term ¨C Engage large media and publishing groups in Taiwan; integrate magic code and other interaction technology in their publications ¨C Deploy watermarks and other interaction methods en masse to establish market acceptance
23 Strategy ? Long-term ¨C Transition from a primarily technology provider to a marketing/advertising company with expertise in interactive technology

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  • 2. 2 Agenda ? Company Profile ? Service, Product & System ? Business & Strategy
  • 4. 4 About Tapgo ? Founded in April, 2012 ? Based in Taipei, Taiwan ? Focused on the Integration of Online and Offline Services in Marketing and Commerce ? Employees: 6 ? Capital: USD $67,000
  • 5. 5 Vision & Mission ? Vision ¨C Providing intuitive interaction technology for people to obtain the information they need anytime, anywhere ? Mission ¨C Eliminating the barrier between online and offline media ¨C Bridging diverse media through appropriate technologies
  • 6. 6 CEO - Michael Wu ? Master of EE, NTU, Major in Cryptography ? Worked at: Chunghwa Telecom, Realtek, 3COM, MediaTek, Getac and HTC ? Over 10 years of experience in System Architecture Design and Integration
  • 7. 7 Co-Founders ? Chi-sheng Jan ? MSc in Mathematics, Northwestern University ? Experienced in Business Analysis and Statistics ? Worked at: Business Intelligence Manager at TutorABC ? Tai Yuen Chen ? Founder of 172168.com Ò»ÆðºÈï‹ÁÏ°É Internet Beverage Ordering Platform
  • 9. 9 84% of users have performed a mobile search after seeing an ad Source : Google, Our Mobile Planet 2012
  • 10. 10 What If they don¡¯t have to search at all ¨C why can¡¯t we deliver what customers want, when they want it ?
  • 11. 11 Magic Code ? Magic Code is Tapgo¡¯s proprietary interaction technology ? Based on digital watermarking techniques, it hides information in a picture, undetectable to human eyes ? This information can be accessed by a smartphone camera with our app QR Codes provide interactive content ¨C At the cost of being totally ugly Magic Code is completely invisible¡­
  • 12. 12 What Is Magic Code ¡­while providing the same rich interactive experience
  • 13. 13 What Is Magic Code ? Tapgo¡¯s app provides scanning and decoding for the technologies we provide ? After scanning a Magic Code, QR Code, or receiving a sound recognition signal, we offer a full set of interaction modules that advertisers can easily choose from. Still, the Tapgo App is only half the story¡­
  • 14. 14 Magic Code QR Code Sound Recognition Advertisers, Media Owners End Users Interactive Marketing Platform Image Recognition Digital Content, Electronic Commerce Tapgo¡¯s end-to-end solution, which we call ¡°Tapgo Interactive Marketing Platform¡±, provides the tools that allow advertisers and marketers to link offline users to online content and EC portals.
  • 15. 15 Service & Product ? Interaction Technology Solution Provider ¨C QR Code ¨C Magic Code ¨C Sound (high frequency) Recognition ¨C Image Recognition ? Tapgo Interactive Marketing Platform ¨C End to end campaign management and design ¨C Modularized interactive content ? Tapgo Scanner App ¨C Incentive for users to scan content ¨C Social Sharing
  • 16. 16 System Architecture - Client ? Production of Interactive Content Tapgo Interactive Marketing Platform Generate Interaction Plan Generate QR Code Embed Watermark on Interactive LocationDefine Interactive Plan
  • 18. 18 Competitors and Advantages ? Competitors: Layar, Moodstocks, Sonic Notify¡­and other interaction technology solutions ? What sets Tapgo apart ¨C We are not focused on one single technology: we believe advertisers should use whatever technology fits their current campaign ¨C We provide a complete set of interactions following user scanning: from a simple redirect to rich mobile landing pages ¨C Our platform makes deployment of these technologies fast and easy, no matter which interactive method the client uses
  • 19. 19 Business Model - 1 ? Integration with advertising and marketing agencies ¨C Use of Tapgo branded app with scanning and decoding capability ¨C Setup scanning actions and payoffs, linking to existing digital content or Tapgo¡¯s solution ¨C Embed watermarks as requested by the campaign strategy
  • 20. 20 Business Model - 2 ? Integration with publishers ¨C Integrate scanning capability into publisher¡¯s existing mobile app ¨C Setup scanning action and payoffs, linking to publisher¡¯s digital content and e-commerce service ¨C Embed watermarks as requested by publisher campaign
  • 21. 21 Strategy ? Short-term ¨C Establish relationship with advertising, marketing agencies, and their sub-contractors ¨C Deployment of Tapgo branded app with scanner and decoder ¨C Offer full campaign planning and execution using Tapgo branded app ¨C Preloading of Tapgo branded app on new smartphones
  • 22. 22 Strategy ? Mid-term ¨C Engage large media and publishing groups in Taiwan; integrate magic code and other interaction technology in their publications ¨C Deploy watermarks and other interaction methods en masse to establish market acceptance
  • 23. 23 Strategy ? Long-term ¨C Transition from a primarily technology provider to a marketing/advertising company with expertise in interactive technology