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APMA council feb 2012

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alan jones
alan jones

Brief workshop with the Australian Pilates Method Association council on the cloud services and tools that might help them do their work.

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WebWorkshop Online marketing, business and team communication for the APMA
Before we begin ? http://about.me/alanjones ? http://www.slideshare.net/bigyahu ? Chief Hindsight Of?cer
Finding a time to meet ? Timebridge - free ? Tungle- free ? Doodle.com - free ? Google Apps Calendar - free
Managing legal documents and signatures
Receipts
Bill payment - Billstrust
Accounting and book keeping ? MYOB ? SAASU ? Xero
Accounting and book keeping ? MYOB ? SAASU ? Xero
Accounting and book keeping ? MYOB ? SAASU ? Xero
Xero
Google Groups ?Only for messages, can¡¯t include dates or ?les ?Free but hard to navigate and login
Yammer for group comms
Dropbox for ?le sharing
Building a web form with Wufoo
Email newsletters ? MailChimp ? CampaignMonitor
Email newsletters ? MailChimp ? CampaignMonitor
APMA council feb 2012
used to be blogs, now they make websites ? Posterous ? Tumblr ? Both free, both let you have your own domain name ? Create new blog posts by email ? Multi-user, custom designs
What is online advertising? ? What is a text ad? ? What is a banner ad? ? What is a video ad?
Search Advertising ? Yahoo! Search Marketing ? Google AdWords
Can you ?nd the ads?
APMA council feb 2012
Facebook Page ? Within three months, PilatesScene.com was receiving 3x more traf?c from its Facebook Page than any other source.
Time to 50M users ? Printing press - hundreds of years ? Radio - 38 years ? TV - 13 years ? Web - 4 years
Time to 50M users ? Printing press - hundreds of years ? Radio - 38 years ? TV - 13 years ? Web - 4 years i Facebook - 100M users n <9 month s
Top Australian TV audiences, by share 1.Diana Spencer's funeral 1997 6.LA Olympic opening ceremony 1984 2.Wedding of Charles and Diana 1981 7.The Sound of Music ?rst TV showing 1977 3.Olympic opening and closing ceremonies 2000 8.Boxing: Rose v Rudkin 1969 4.Cathy Freeman's Olympic gold run 2000 9.The World Of The Seekers 1968 5.Olympic swimming events 2000 10. Roots miniseries, 1977 None screened in the last decade!
Facebook reaches half of Australia
Facebookall Australians use Facebook each month (Aug ? 49.99% of reaches half of Australia 2011)
Facebookall Australians use Facebook each month (Aug ? 49.99% of reaches half of Australia 2011) ? Roughly 50-50 male-female
Facebookall Australians use Facebook each month (Aug ? 49.99% of reaches half of Australia 2011) ? Roughly 50-50 male-female ? Grew 855,000 last month
Facebookall Australians use Facebook each month (Aug ? 49.99% of reaches half of Australia 2011) ? Roughly 50-50 male-female ? Grew 855,000 last month ? Not just for kids: fastest growing demographics: 45-54 (11%), 25-34 (26%)
Facebookall Australians use Facebook each month (Aug ? 49.99% of reaches half of Australia 2011) ? Roughly 50-50 male-female ? Grew 855,000 last month ? Not just for kids: fastest growing demographics: 45-54 (11%), 25-34 (26%) Ye ar to Feb, Austral ian Twitter audie nce grew 1,300%
Social media at work ?Employees allowed recreational internet at work are 9% more productive (<20% of total hours) University of Melbourne 2011
Best practice ? This is a personal ? Follow the people who medium. Communicate tweet about you/your like a person, not an organisation organisation. ? You don¡¯t have to ? Start conversations by respond asking questions ? You don¡¯t have to ? Twitter versus respond in this medium Facebook: news versus current affairs ? If it gives you pause¡­ pause.
Great tools ? Hootsuite - group Facebook and Twitter management ? Skitch - quick, simple screen grabber ? Bit.ly - shorten an URL, track who clicked on it ? UserVoice - great lightweight platform for community engagement
Facebook Ads
How to make your own ads ? Advertise bene?ts, not features ? How you make your clients feel, what problems you solve, what you enable them to do ? Advertise your services not your business name
How to make your own ads ? For visuals, choose tight shots of attractive faces ? Big eyes, mouth, lots of contrast ? No extreme Pilates equipment poses ? No ballerinas
How to make your own ads ? Create a clear ¡®call to action¡¯; ? ¡°Click now to ?nd out more¡± ? Call now to book a free information session
How to make your own ads ? Who to turn to if you¡¯d like someone else to make your ads ? www.rightbanners.com ? Flickr Creative Commons search ? iStockPhoto.com
Thanks for coming ? http://www.slideshare.net/bigyahu ? http://about.me/alanjones ? alan@thenewagency.com.au

More Related Content

APMA council feb 2012

  • 1. WebWorkshop Online marketing, business and team communication for the APMA
  • 2. Before we begin ? http://about.me/alanjones ? http://www.slideshare.net/bigyahu ? Chief Hindsight Of?cer
  • 3. Finding a time to meet ? Timebridge - free ? Tungle- free ? Doodle.com - free ? Google Apps Calendar - free
  • 4. Managing legal documents and signatures
  • 6. Bill payment - Billstrust
  • 7. Accounting and book keeping ? MYOB ? SAASU ? Xero
  • 8. Accounting and book keeping ? MYOB ? SAASU ? Xero
  • 9. Accounting and book keeping ? MYOB ? SAASU ? Xero
  • 10. Xero
  • 11. Google Groups ?Only for messages, can¡¯t include dates or ?les ?Free but hard to navigate and login
  • 13. Dropbox for ?le sharing
  • 14. Building a web form with Wufoo
  • 18. used to be blogs, now they make websites ? Posterous ? Tumblr ? Both free, both let you have your own domain name ? Create new blog posts by email ? Multi-user, custom designs
  • 19. What is online advertising? ? What is a text ad? ? What is a banner ad? ? What is a video ad?
  • 20. Search Advertising ? Yahoo! Search Marketing ? Google AdWords
  • 21. Can you ?nd the ads?
  • 23. Facebook Page ? Within three months, PilatesScene.com was receiving 3x more traf?c from its Facebook Page than any other source.
  • 24. Time to 50M users ? Printing press - hundreds of years ? Radio - 38 years ? TV - 13 years ? Web - 4 years
  • 25. Time to 50M users ? Printing press - hundreds of years ? Radio - 38 years ? TV - 13 years ? Web - 4 years i Facebook - 100M users n <9 month s
  • 26. Top Australian TV audiences, by share 1.Diana Spencer's funeral 1997 6.LA Olympic opening ceremony 1984 2.Wedding of Charles and Diana 1981 7.The Sound of Music ?rst TV showing 1977 3.Olympic opening and closing ceremonies 2000 8.Boxing: Rose v Rudkin 1969 4.Cathy Freeman's Olympic gold run 2000 9.The World Of The Seekers 1968 5.Olympic swimming events 2000 10. Roots miniseries, 1977 None screened in the last decade!
  • 27. Facebook reaches half of Australia
  • 28. Facebookall Australians use Facebook each month (Aug ? 49.99% of reaches half of Australia 2011)
  • 29. Facebookall Australians use Facebook each month (Aug ? 49.99% of reaches half of Australia 2011) ? Roughly 50-50 male-female
  • 30. Facebookall Australians use Facebook each month (Aug ? 49.99% of reaches half of Australia 2011) ? Roughly 50-50 male-female ? Grew 855,000 last month
  • 31. Facebookall Australians use Facebook each month (Aug ? 49.99% of reaches half of Australia 2011) ? Roughly 50-50 male-female ? Grew 855,000 last month ? Not just for kids: fastest growing demographics: 45-54 (11%), 25-34 (26%)
  • 32. Facebookall Australians use Facebook each month (Aug ? 49.99% of reaches half of Australia 2011) ? Roughly 50-50 male-female ? Grew 855,000 last month ? Not just for kids: fastest growing demographics: 45-54 (11%), 25-34 (26%) Ye ar to Feb, Austral ian Twitter audie nce grew 1,300%
  • 33. Social media at work ?Employees allowed recreational internet at work are 9% more productive (<20% of total hours) University of Melbourne 2011
  • 34. Best practice ? This is a personal ? Follow the people who medium. Communicate tweet about you/your like a person, not an organisation organisation. ? You don¡¯t have to ? Start conversations by respond asking questions ? You don¡¯t have to ? Twitter versus respond in this medium Facebook: news versus current affairs ? If it gives you pause¡­ pause.
  • 35. Great tools ? Hootsuite - group Facebook and Twitter management ? Skitch - quick, simple screen grabber ? Bit.ly - shorten an URL, track who clicked on it ? UserVoice - great lightweight platform for community engagement
  • 37. How to make your own ads ? Advertise bene?ts, not features ? How you make your clients feel, what problems you solve, what you enable them to do ? Advertise your services not your business name
  • 38. How to make your own ads ? For visuals, choose tight shots of attractive faces ? Big eyes, mouth, lots of contrast ? No extreme Pilates equipment poses ? No ballerinas
  • 39. How to make your own ads ? Create a clear ¡®call to action¡¯; ? ¡°Click now to ?nd out more¡± ? Call now to book a free information session
  • 40. How to make your own ads ? Who to turn to if you¡¯d like someone else to make your ads ? www.rightbanners.com ? Flickr Creative Commons search ? iStockPhoto.com
  • 41. Thanks for coming ? http://www.slideshare.net/bigyahu ? http://about.me/alanjones ? alan@thenewagency.com.au

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