App Engagement - Todi Appy Days 2015
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La presentazione del workshop di Daniele Biolatti "App Engagement: promoting usage of your app" a Todi Appy Days 2015
App Engagement - Todi Appy Days 2015
- 1. App Engagement Promoting Usage of Your App Photo: True Colors by Xava Du 24.09.15, TODI DANIELE BIOLATTI @biolatti
- 2. AGENDA Mobile in Italy Download Abandoned Users App Engagement Needs Organic Paid Tomorrow? Q&A Photo: Perdiendo Color by Xava Du
- 3. DOWNLOAD DAU, WAU, MAU APP OTHERS METRICS? Photo: C3-PO vs DATA by JD Hancock
- 4. Italy: 17 M mobile daily users Source: Audiweb, Jul 2015 Photo: Class of 2012by Dave Lawler 139 average time
- 5. 63% Connected Apps 20% offline Apps 17% Voice & Messaging Source: Nielsen, Sep 2014 Photo: Time is Relevant by Leland Francisco
- 6. Average: 36 Installed Apps Source: Google/Ipsos, May 2015 1 / 4 used daily Photo: Close up person using smartphone by Japanexperterna.se
- 7. Mar 2014 Sep 2014 0,7 M 1,3 M Unique Users Car Sharing / Car Pooling Source: Nielsen, Sep 2014 Photo: Vintage Car by kayugee
- 8. 2012 2014 89M 302M Mobile Advertising Italy Source: Osservatori PoliMi, gen 2015 2013 204M Photo: Big Wave Surfing in Tahiti at Teahupoo by Duncan Rawlinson - @thelastminute
- 9. So, we create an APP ! Photo: Huawei P8 smartphone by Maurizio Pesce
- 11. ASO WoM Owned Media Earned Media Photo: Giochi by Banaiit Facebook, Google, Twitter Banner mobile Burst Campaigns
- 13. < MAU Photo: sweet memories by Emanuele
- 14. 1 / 4 Installed app nevere used ! Source: Google/Ipsos, May 2015 Photo: sweet memories by Emanuele
- 15. 20% used once ! Source: Localytics, Jun 2014 Photo: remember when you were young by Chiara Vitellozzi Fotografie
- 16. 60% chance users who dont come back after 7 days never return. Source: Fiksu, Localytics Photo: Non 竪 tempo di giochi by Marit竪 Toledo
- 17. LAPP ENGAGEMENT
- 18. Needs for App Engagement: - Deep linking - SDK - IDEAS! and dont forget A/B TEST!
- 19. ORGANIC PUSH & LOCAL NOTIFICATION GEOFENCING, IBEACON, SOCIAL,
- 20. PUSH NOTIFICATION : 束Domani 竪 Festa che ne dici di un bel pic nic?損 Photo: Picnic en el parque by Jorge Gobbi
- 21. SEGMENTED AUDIENCE ! Photo: lightining storm - tempesta_di_fulmini by Mario Jr Nicorelli
- 22. Engage, Dont Spam !Photo: swinging chickens by Giulia Van Pelt
- 23. App Indexing Photo: Index by GotCredit
- 24. PAID ENGAGEMENT Photo: Alassio Parco Giochi by Marco Trov嘆
- 25. Photo: Google Doodle: https://www.google.com/doodles/childrens-day-2015-costa-rica BBQ TIPS: https://support.google.com/adwords/answer/6046233?hl=en SDK
- 26. SEARCH Keyword Awarness Photo: Search! by Jeffrey Beall
- 28. Photo: Facebook Flower by mkhmarketing SDK
- 29. Facebook Parco Giochi Photo: Facebook Beachfront by mkhmarketing
- 30. TOMORROW? Mobile Marketing Automation Organic and Paid Cross Media OR TODAY?
- 31. Grazie. photos available on Flickr, under a Creative Commons License. Thanks to all photographers APP ENGAGEMENT @biolatti http://daniele.biolatti.