Apparel Brands
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This document analyzes people's motivations for purchasing branded apparel. It collected data through surveys in Pakistan and found that both men and women are influenced by brands, especially students. While brands provide status and quality, the document concludes that people's orientation lies between status symbolism and quality consciousness. It recommends that brands continue offering fashion inspiration while also providing sales and promotions to make brands accessible for all income levels. Quality, comfort and fit should be prioritized over price.
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2010 07 Survey Quality
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The survey found that:
1) Nearly all respondents consider quality very important when buying apparel, and all consider it essential for food purchases.
2) For apparel, materials and design are the most important quality indicators, followed by brand. Advertising has little influence.
3) For food, where and how items are produced and the origin of raw materials are most important, followed by the shop's reliability. Brands and advertising are less influential.
4) Women are slightly more quality-focused for apparel. For food, genders have similar priorities, though men weigh brands and advertising slightly higher.
5) Younger respondents care less about apparel quality. Older buyers stress materials moreQuestionnaire
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This document appears to be a research paper that studied the effect of branding on consumer purchase intentions in the clothing industry. It includes typical research paper sections like an introduction, literature review, research methodology, results and discussion, and conclusion. The literature review discusses how brands influence consumer perceptions and previous research on the topic. The methodology section describes a customer survey of 100 respondents used to understand the relationship between brand equity factors and purchase behavior. The results found that brand awareness, brand association and loyalty positively impact purchase decisions, and that visual brand elements like logo, color, and price mainly guide choices. The conclusion is that building strong brand equity can help clothing companies maintain customer loyalty.Final Year Project Oral Pre PPT
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Apparel Brands
- 2. Apparel Brands; Status Symbol or Quality Conciousness
- 3. 10. Recommendations 2. Efforts 4. Related literature Contents 3. Introduction 9. Conclusion 6. Data Analysis 5. Data Collection8. Findings 7. Reasons 1. Brief Summary
- 4. BRIEF SUMMARY Life is incomplete without brands for some people The importance of brands cannot be neglected while looking upon the living standard of a person Data is collected from both genders People believe that going to a brand store saves their time Brands make fashion accessible to all
- 5. INTRODUCTION Best brands are like best friends Potential for present growth and future expansion The concept of brands has come forward like never before High end companies ensure quality and uniqueness for their reputation The standard appeal attracts people towards brands You arent only paying for the logo but also for status, confidence, quality they provide Smart investment
- 6. RELATED LITERATURE A 2008 research indicated that some brands represent identity of a person Attractive clothing entices the wearer that make them to look like a celebrity A 2010 survey show that price and quality are the contributing factors towards choice of people It is revealed that people who preferred to buy branded clothes tend to have a unique life style
- 7. EFFORTS Places visited: UOL old campus UOL new campus RIPAH University Emporium Mall Fortress Square Occupations: Students Lecturers Working class Businessmen Shop keepers Problems: Hesitation Shy people Ignorance Shortage of time Introverts
- 8. DATA COLLECTION 54% 46% 10 RIPAH University Fortress Square Mall Emporium Mall University of Lahore campuses 20 30 40
- 9. DATA ANALYSIS 67 74 61 67 50 78 65 72 74 63 -33 -26 -39 -33 -50 -22 -35 -28 -26 -37 Question 1 Question 2 Question 3 Question 4 Question 5 Question 6 Question 7 Question 8 Question 9 Question 10 Males Agree Disagree Column1
- 10. 67 67 80 78 63 93 52 48 63 46 -33 -33 -20 -22 -37 -7 -48 -52 -37 -54 Question 1 Question 2 Question 3 Question 4 Question 5 Question 6 Question 7 Question 8 Question 9 Question 10 Females Agree Disagree Column1 DATA ANALYSIS
- 12. FINDINGS Men are more inclined towards brandsStudents are the major group influenced to wear particular fashion Brands are preferred for better quality Luxury with pleasure Drivers of behavior towards brands are self-expression, self- image and, self-power and status Brings out uniqueness and social conformation
- 13. CONCLUSION Reaction towards brand is intermediate between status symbol and quality consciousness People who have been using brands for a long have made themselves used to it and they feel comfortable wearing them due to uniqueness, up to date fashion and new designs along with quality Most people agree that with high quality comes high price The orientation towards power and status, and the desire to be popular leads people to brands After analyzing the results, it is obvious that psychographics i.e. brand logo, plays an important role in consumer preferences
- 14. RECOMMENDATIONS Perceived value is more difficult to measure directly It is measured by the brand loyalty, awareness and positive associations People will follow brand of new fashion ideas and inspiration Brands should be more inclined towards offering seasonal sales and promos Wear brands that fit you best Do not follow a brand blindly People will less income should wait for seasonal sales and promos People should keep in mind the comfort and quality, not price
- 16. Thankyou!