Mobile Application Promotion
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This document discusses different strategies for promoting mobile applications, including top promotion, installs promotion, and targeted promotion strategies. It provides examples of using each strategy, such as focusing on getting a game to #1 in Thailand or purchasing targeted installs of a dating app to balance the gender ratio. The document also introduces automation tools that can optimize promotion parameters, purchase traffic, and provide analytics for controlling multiple application promotion campaigns.
Mobile Application Promotion
- 2. MOBILE APPLICATIONS PROMOTION HAND MODE 1. TOP PROMOTION STRATEGY! 2. INSTALLS PROMOTION STRATEGY! 3. TARGET PROMOTION STRATEGY! 4. PRICE SETTING AND EXPANSION! 5. TRAFFIC SOURCES
- 3. INSTALLS middle range education books food & drink health & 鍖tness reference utilities weather news anatomic atlas, British Library recipes pedometers, diets, training news line, press translators, encyclopaedias alarm clock, calculators, personal organizers mass consumption TOP games social networking entertainment music photo & video navigation narrow specialization! TARGET business 鍖nance catalogues food & drink health & 鍖tness medical lifestyle productivity reference sports travel automobile, cinema currency rates, 鍖nancial reports restaurants, food delivery pregnancy, periods table pulse rate, child development diary religion, automobile, legal news, sport teams and clubs guides, hotels, tickets horoscopes, discount services
- 4. TOP paid installs organic installs rank time #957 #1 1 2 3 analyzing! TOP purchasing! traf鍖c optimizing! sources
- 5. INSTALLS User! acquisition! cost Revenue! from one user! per month X=1 LifeTime (ARPUX - COGSX) - CPI = LTV Lifetime! of user! in months Revenue from user! for lifetime period Expenses ! for user ! per month
- 6. TARGET 1 setting up targets! and purchasing traf鍖c 3 optimizing! sources GENDER AGE GEO 25 25...30 SF SF + CA
- 7. CHOOSING COUNTRIES FOR PROMOTION TOP" lifestyle USA! $450 TARGET" M25 Brazil! $0.8 INSTALLS" France! $1.1 INSTALLS" Russia! $0.6 TOP" words Thailand! $10
- 8. IF YOUR APPLICATION IS NOT MADE ONLY FOR LOCAL MARKET, ! YOUR SHOULD ALSO NEED TO MAKE IT AVAILABLE IN ENGLISH NUMBER OF COUNTRIES, WHERE TOP10 WAS REACHED Overall Category Candy Crush Saga 123 152 Games/Arcade Plants vs. Zombies 2 134 149 Games/Strategy Snapchat 58 125 Photo and Video APPLICATIONS IN ENGLISH LANGUAGE
- 9. INSTALLS technology of holding price of install focusing on cheap installs bringing only targeted! users TARGET technology of cascade! purchases CHOOSING PROMOTION STRATEGY getting to top, saving money by organic traf鍖c TOP technology of holding place in top
- 11. PROMOTION ALGORITHM PURCHASING TRAFFIC CHOOSING STRATEGY IMPLEMENTING STRATEGY ANALYZING! PARAMETERS OPTIMIZING SOURCES
- 12. MOBILE APPLICATIONS PROMOTION AUTOMATED SYSTEMS 1. TOP TECHNOLOGY STRATEGY! 2. INSTALLS TECHNOLOGY STRATEGY! 3. TARGET TECHNOLOGY STRATEGY" 4. ACCESS TO AUTOMATIZATION! 5. WORKING IN AUTOMATED ENVIRONMENT! 6. A FEW CASES
- 13. organic paid = max organic paid = min paid installs organic installs rank time cost per install #957 #1 1. TOP TECHNOLOGY STRATEGY ! sources optimization optimization of advertising/organics
- 14. 2. INSTALLS TECHNOLOGY STRATEGY constant sorting by cost of install for every application 100 000 sources selecting cheapest installs for every application cost per install Your Apps promo budget x 4 x 3 x 5 x 6 x 5 x 7 x 4 x 3 x 3 unique users x 1000 (cost x users)
- 15. 3. TARGET TECHNOLOGY STRATEGY M2530 cost Your Apps promo budget x 4 x 3 x 5 x 6 x 5 x 7 x 4 x 3 x 3 unique users x 1000 cost per install constant sorting by price of targeted users 100 000 sources selecting cheapest users from targeted group
- 16. Adding application and setting up work with sources Purchasing traf鍖c by! de鍖ned parameters Purchasing traf鍖c from RTB exchanges Internal technology of RTB! for purchasing traf鍖c! from partner applications 4. ACCESS TO AUTOMATION
- 17. 5. WORKING IN AUTOMATED ENVIRONMENT
- 18. CONTROL YOUR APPLICATIONS PROMOTION IN ONE SCREEN
- 19. DETAILED STATISTICS + CORRELATION BETWEEN PARAMETERS
- 20. DETAILED STATISTICS FOR EACH OF PARAMETERS
- 21. TOP STRATEGY
- 23. TARGET STRATEGY
- 24. WHAT WE SUGGEST:" SAVE FROM 60% OF YOUR ADVERTISING BUDGET! SAVE YOUR TIME FULL AUTOMATION! UNLIMITED SCALING! ! PRICING POLICY:" MARKET ANALYTICS - FREE;! INTERNAL ANALYTICS - FREE;! PROMOTION FROM 1$ PER DAY;! NO SETUP, ENTRY, MONTHLY OR ANNUAL FEES! ! WHAT WE WANT IN EXCHANGE:" ONLY 10% OF ADVERTISING BUDGET
- 25. 9. BONUS: FREE MARKET ANALYZING SYSTEM APPINTOP CALCULATES NUMBER OF INSTALLS ! AND REVENUE FROM ANY APPLICATION IN TOP1000!
- 26. 10. A few cases
- 27. Emojination" Games / Word, Trivia EmojiNation is the most interesting and unique application of emoticon puzzles and charades, interpreted with icons. Strategy:" Country: ! Targets: TOP! Thailand! TOP1 Games/Words, TOP5 All Games 0 5000 10000 15000 20000 25000 0 50 100 0 0,05 0,1 0,15 #1 #5 #1 Average eCPI $0,023" (Thailand) Organic installs Paid installs Game/Word All Games eCPI 03.0917.06 0,5 mln of installs in Thailand" ! 1 mln of installs worldwide 01.07 01.08
- 28. iSeller" Lifestyle iSeller easy social service for selling and buying goods between people Strategy:" Country: ! Target: INSTALLS ! Thailand! 100 000 of installs per month! LTV $0,55 X=1 LifeTime (ARPUX - COGSX) - CPI = LTV ARPU $0,14 COGS $0,01 LT = 5 仄亠. ($0,14 - $0,01)*5 - CPI = $0,55 CPI = $0,65 - $0,55 = $0,1
- 29. 30% Thailand Indonesia Vietnam Pakistan Russia Ukraine Philippines India Malaysia Belarus 41% 24% 22% 39% 28% 33% 19% 36% 23% 37% LoveTime" Social Networking Lovetime is the largest dating site in Asia.! Meet, 鍖irt, communicate. Strategy:" 弌舒仆舒: ! Target: TARGET! Thailand! Reduce Men-to-Women ration in 5 countries Development conditions" of dating website Women share" > 30% Problem: 亠亠仆亳亠:" ! TARGET" ! Indonesia W20-30: 190k" Pakistan W20-30: 189k! Ukraine W20-30: 26k! India W20-30: 69k" Malaysia W20-30: 43k! ! Result: 516k women ! for 1 month! ! Average CPI: $0,22" MAU" mln." 2,2! 1,9! 1,5! 1,2! 1,2! 0,9! 0,8! 0,6! 0,5! 0,3 Women share
- 30. AppInTop.com